 A very good evening. One more time, ladies and gentlemen, hope you've all settled in. We're all set to roll the proverbial gauntlet. And without much further ado, I'm going to be calling on stage Mr. Anurag Bhattra to formally welcome you all, the editor-in-chief and the chairman for the Exchange for Media Group as well as the business world group. And we can start off with a loud round of applause, please. There are spirits going to be rolling on the floor, so rest assured about that. Good evening. I won't stay long between you and the awards. Welcome again to the 7th edition. I was asking Suparna how many trophies to be given tonight, so 70 trophies. Again, welcome the jury members, I see Atul here and other jury members. We're only custodians, I say this and today's AV, when you see the jury process, AV you'll see it was a very involved process. We're only custodians of the process. As I said, this event's large turnout, both in terms of entries in tonight, shows the optimism in digital, shows the fact that digital will grow from here and hence investments in this event and in the domain continue to rise. So don't want to keep you between the award winners tonight and myself and also the bar after that to celebrate your win. Look forward to celebrating IDMA 2016, the 7th edition. And I just want to say that when I was talking, I was here and he was talking about virality and he was talking about content marketing. So every year we try to look at domains within domains where we believe there is specialized work happening. In September 1st week, the Exchange for Media Group is also doing the Indian content management conference and awards. We look at the trends in the work because digital is a very, very big domain and content marketing has become very specialized and it's not just in digital. Content marketing is a broader domain. Digital may be one vehicle, so we've launched the Indian content marketing awards. I hope some of the work that gets awarded tonight will also be part of that. I am aware of some of the campaigns that have won. So really welcome all of you and look forward to an energy folder evening and you know IDMA, Mr. Balsara when I see you, I can tell you that IDMA has younger audience, younger cheers and a lot of energy because young people like you are part of it. So digital domain, really if you look at the average age in the room, it's less than 30. I clearly feel on the wrong side of that but I believe your energy and everyone's energy today will make a difference. So congratulations to all the nominees and I look forward to celebrating the winners tonight. Thank you. All right, is that all you got? You've got Hooters on the table. Let's make some noise. Let's hear it out loud. Yeah, that's what I'm talking about. All right, my name is Suparna Chadha. I'm the curator of these awards and also the host for the evening as you can see as a scourcery for most of the events that either I host or curate. I'd like to start by invoking the higher power, whatever it is that you believe in or don't. Well, something that has held me in good stead is reciting the Saraswati Vandana, which is an old Sanskrit verse, which primarily talks about the dispelling of darkness of ignorance through the light of knowledge. In case you are aware of it, please do join me. All right, like Anurag mentioned, we have 70 trophies to be given away tonight. We had an overwhelming response of over 850 entries that poured in from all across India. We had about 200 brands that participated, 70 agencies, that participated and we had a tough task shortlisting these entries and our online screeners as well as our jury members did their due diligence. We still were left with almost about 100, 175 odd entries through which we are choosing the best tonight. But let me also share that these shortlisted nominees, it's no mean achievement. Each category, some of the categories had over 100 entries in one category and to choose just three medals out of that was a task. So it's a great honor to be also shortlisted amidst this and we are acknowledging our shortlisted nominees through certificates signed by our jury chair and of course Anurag Bhattra. Those certificates can be collected from the registration desk post the event. All right. So like Anurag mentioned earlier, this evening which is culminated in this vibrant crowd here together, the action started of course seven years back when Idma came into existence but for this particular night we almost started about four months back and I'd like you to join me in my co-passenger's seat when I share a short audio visual journey of how we have come here through inviting entries, the screening process and the jury meet. Could we have the AB please? Welcome to the seventh edition of the exchange for media Indian digital media awards. These awards were established in 2010 to acknowledge and reward both individuals and organizations for the best of work done in the ever growing digital advertising and marketing domain. Specifically internet, mobile, gaming, social media and the blogosphere. Awards are being given away for the work done in between February 2015 and January 2016. The process for these awards began with inviting entries both from agencies and brands. The judging process involved two levels. First, a pre-jury round in which every jury member went through a certain set of categories and shortlisted the top five entries based on the selection criteria. Second, the physical jury meet where all the shortlisted entries were presented through the physical meet and winners were chosen after careful discussion. The excellence awards too invited careful deliberations and finally the best were chosen. For the first time this year the agency representatives were given the opportunity to meet the jury board one on one, a chance to present their case in their very own words in strongest community engagement and best innovation in mobile marketing categories. The jury was led by Mr. V.L. Rajesh, Divisional Chief Executive Food Business ITC Limited and consisted of some of the biggest names of the marketing fraternity. People who are respected and have in-depth knowledge of the digital marketing industry. I think first of all it's great that you have a platform where the best digital work in the country can be showcased. So to that extent I think the IDMA awards are a really great idea and I think it's a great property and going forward obviously I think that it's only going to get better it's only going to get bigger because the nature and spread of digital work in this country is only going to increase not just because it's the latest platform but also because it offers the the option of micro marketing and therefore being able to get better bang for your marketing buck. As far as the jury was concerned first of all I was very lucky in chairing this jury because a great jury a really competent and eclectic jury from various parts of the industry and was quite tiring because of the amount of work that was there but as entertaining because of the fact that the work was pretty good and we had a lot of work to see and the tough part was to decide on the awards itself. The work was wide-ranging work was quite eclectic and also in challenging to judge because we had to be sure about what we were doing and so aided by my very able jury it was possible for us to come to a conclusion in a very short period of time.