 Hi, this is your shopping party and we are here at SAP Safari 203 in Orlando and today we have with us Andriy Beshto, the SAP Head of Solutions and Innovation Experience at SAP. Andriy, it's good to have you on the show. Thanks for having me. First of all, I would love to hear from you, you know, we are here at Dairen, talk a bit about, you know, the new customers here. What has been the experience here at Dairen so far? Always super inspiring, you know, especially talking to customers during like the whole day, also in the evening, but also to partners and also make the connection between different kind of industries. There is so much dynamic in this event and also so much, I would say, passion. You see like customers are super motivated to like working with SAP and to get this information and then also to use it for like your daily work. It's engaging and it's super inspiring. Have you created any venues for customers where they can get some experience working with SAP technologies? If yes, what are those? Actually, yes. I mean, we created this experience and we also have the main showcase here at the main or at the event and show floor. So and what we're doing there is really we set up real world scenarios where customers can experience SAP software. They can also see business opportunities. They can gather with SAP and also connecting maybe to different kind of industries they never thought about, but also connecting to partner solutions, which like they can see the impact of a huge ecosystem, like how they can use partner solutions and bridge maybe SAP technology to the vertical edge. So this is what we try to bring to life in our experience centers, but also here as said as part of the show floor with the main showcase, where we show a real world example and supply chain of ice cream production and try to make the customer understand how important it is like to connect different kind of industries and different kind of business processes, which really brings them the power of SAP. When you look at innovation versus as you said real life or putting in hands of customers, the bridge, the journey, talk about how you kind of make innovation more tangible, where you know folks get nice, but innovation could mean different things, but you know it's something in the labs versus something users are using in real life. Yes, I mean actually, first of all, I need to say like SAP is a bit more like they're the enabler for innovation also for customers that they can stay innovative and they can make use of innovation and connect it and also to the backend processes, which is a very important thing. We talk about a lot of innovation, but if you cannot connect it back to the core processes, it's also not really usable and beneficial to customers. And this is also where we try to help customers and always lead with innovation. So we come with like innovative business ideas, like thinking about a retailer doing automatic shopping, check out all the things and we lead with an innovation example, explain it to customers how they can realize it and then it comes down to, okay, but at the end you need to trigger automatically the order in the AP system, you need to adjust the prices in the AP system or you need to connect it to your sourcing system and procurement system. And this is what we try to do. We want to lead with innovation. We show the customers how they can get an impact from innovation technologies, but at the end, it's also important that you have the backend software in place and also the processes in place that can really help you to make it tangible at the end. Can you share some use cases where you can, I don't want, especially unless you are comfortable to name a company, but where you can say, hey, these are the technologies and they wanted to move and we enable them to move. We have some use cases in different kind of industries, by the way, especially when you think about oil gas energy and sustainability topics or also immobility. We currently also work with oil gas energy and utility providers how we can connect their business to a complete new business in retail. Like think about in the future, there are more and more people charging their cars in the gas station. So they have time to have a new experience and oil gas energy companies or utility companies, they get many retailers because they want to create an experience for their customers that they do the stop over maybe in one company and not in the other company to get a competitive advantage as well. And this industry are blurring and this is something you can really show them with very easy to understand examples. What are their business opportunities? The other way around, I talked about this today with a retailer. I mean, they have huge parking spaces, they have huge inventory. Like they can add like charging stations, they can connect it to their loyalty apps to do promotional pricing in the store. They connect data back to consumer goods products. And it's like, this is a super interesting and this is not like, you know, rocket science sometimes. This is just maybe also blind standard processes. We have in one industry and apply it to another industry. Can you talk about some of these newer emerging technologies or newer industries and it comes to, you know, once again SAP bringing their customers to it? What are the innovations that you're seeing in the industry? Like, of course, AI is evolving, it's still evolving. We all have forgotten about NFTs. Now we all talk about GDP, Metaverse, you know, Metaverse pushing for Metaverse as well. What are the technologies that you feel are the air which are right? Position right here or there will be a position in a better way to once again bring this, improve this customer experience? I think Metaverse, you named a good topic. I think there was a lot of like, passwords and like, what is the Metaverse? Like it's a consumer Metaverse or industrial Metaverse. And let's maybe take a look or deep dive or double click into the industrial Metaverse. I think this is still something where I see huge opportunities for a lot of customers. The tricky thing is really that you find the right use case. Like think about, I mean, we talked about digital driven all the time, but also maybe think about everything as a service or smart cities, like building environment of faster, I would say, to the energy transition by building new power plants in an existing environment and connect it to the energy management of a city. I think these are complex topics which you can easily use virtual reality and Metaverse, I would say, to easier plan to be more cost efficient and then also to run the project way earlier. And at the end, it's all about connecting the data which is currently there in SAP system, like asset management data or like the assets product life cycle management systems to the virtual reality. And this is something, it's just that we need to find the right use cases to make this technology relevant and I think then it will accelerate. When we look at some of these emerging technologies, how many of you see are, I mean, every technology has a potential, but which you feel are like mature enough to be, you know, as you're barely talking about the real life use cases, where you do see, hey, these are the emerging technologies, but they are ready for enterprise customers to bring their customer experience to the next level. Artificial intelligence was already there before ChatGPT. I mean, we all also use it already in SAP systems, but I think it's a huge opportunity. It came that we, that ChatGPT understood how to make this service consumable for like standard consumers and now it's rising. And I think this is what we need to also do, like we make the people understand, the companies understand how they can use artificial intelligence with their business software to create like new opportunities or be more efficient or more sustainable in their business processes. So I think that's for me currently one of the most powerful technologies, but it was already there also before ChatGPT, but now it's really accelerating. And I think, yeah, it's not going away. And I think also Web3, by the way, it's still a huge game changer, like currently with blockchain technology, which is especially for business networks, think about Talia, financial management, insurance management across the supply chain networks, huge opportunity, but I think these two, I think still, yeah, I think they are still in a mature state. We just need to translate it to really use cases on customer side. Since we are here at, you know, I just want to change the gear quickly. Since we are here, there weren't any announcements that your teams made here. I mean, I need to say like Microsoft collaboration announcement, especially about learning and the combination also of learning and training according to, I named it like machine, like manufacturing processes. And especially if you have nowadays where it's hard to find, I would say the skilled workforce you need to run your processes. I think there's a huge opportunity with this announcement we create together, maybe also connecting social network, like all linked in with our field class and then also our HXM solutions. I think it's a big announcement with a huge potential. And then, yes, mean sustainability. The green ledger is really key for me, that we really do the next step in improve the sustainability of many companies. So the green ledger announcement, also the sustainability topic, I think, could greatly. When you say there was sustainability, sustainability would mean different things depending on, we can look about the planetary sustainability, we can also look about sustainability of economy, we can also look at sustainability of industries, and also in this geopolitical changing landscape. First of all, how would you define sustainability from SAP's perspective? And once again, what initiatives are there? I would say to SAP could help to create transparency in the whole supply chains and for the data exchange also between different kind of industries, which you need to do sustainability reporting accordingly. I think at the end, it's really that we have this sustainability accounting in place that we really can change something also and get also the compliance right. And this requires, I think at the end, really as the knowledge of SAP and also the bandwidth of SAP, which we already have through the Malibu industries and Malibu customers. I think this is something where I think SAP is a unique position to support this. And for me, it's key to really change something, not just like talking about it. I think it needs to be like a foundational approach. OK, this is how you measure it, how you report it. And this is like how it's then also compliant. So being able to manage this data and doing also then the data management between different industries brings us in a unique position. And I think also we will really invest in this topic that we help also our customers, not only our customers, but also in general, to accelerate the speed of making the world more sustainable. And thank you so much for taking time out today and sit down with me. Thank you. I hope we can follow up and enjoy SAP fire.