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Published on Dec 6, 2011
Is your website performing as well as it could be? Do you want to get more out of your digital marketing campaigns, including AdWords and other digital media? This webinar will guide you in setting up and using Goals and Ecommerce in Google Analytics. Whatever your online business model -- shopping, lead-generation, or pure content -- these tools will take you beyond standard "page-view" metrics and deliver actionable insights into your buying cycle.