 One of the biggest negatives of direct mail is hey I've got to order them and put an order in three to four weeks before I'm even going to get leads in and so you've got to Like plan which you do want to plan But if I can get something my lead in my hands in a couple days That's just as good if not better a lot of times and it can be consistent and quick and actually priced less I'll take that all day. So when you're calling leads these are different types of leads you'll call I want to walk through two different scripts