 Well hello, welcome to you all. My name is Mark Vink. I'm a lecturer in hotel management here in Apollon at Hotel School and today we're gonna Bring you on board to tell you a lot of things, but before we do so Let me go to my colleague and he can introduce himself. Yeah, wonderful Welcome as well. My name is Bas Janssen. I'm one of the lecturers in the tourism management program And I obviously would like to tell you as much as possible about this lovely program here at Saxion Which is not offered in Apollon, but it's offered in Davinter This webinar is set up in a way where you can actually interact with us during this conversation And for that we make use of a chat So if you have any questions other than the things that we explain and tell to you, please do not hesitate to get in touch Before we actually start talking about the program and explain what this actually entails What is the difference between tourism management and hotel management? We would like actually our students to tell that for you So we give you a first impression from a day in their lives on how they experience studying here at Saxion Hi, I'm Falk. I'm a second-year hotel management student at Saxion and today me and my friends will show you what a day at Saxion looks like from a student's perspective I'm in Davinter at the Saxion living location where all the students live at the moment and We will start driving to Apollon now. So let's go I'm at Saxion and I'm traveling to Apollon to go to school. So let's go This is the train station in Amsterdam and I'm going to use my OB chip card to check in and Get on the train Hi, good morning. We are now at my place. I live here in the center and I'm Lucy I also study in Saxion. I'm going to school by bike. Okay? So just follow me. So now I park my bike here. We are Saxion, Apollon and We see if we can find Other people so I can show you the park the park king for the bike. Oh, there you go Falk. Hi Falk There you go. I'm excellent. How are you? Let's get into the building Okay, and there's glory already Nice to meet you. All right. Let's go inside. Let's go inside Okay, hi and now we're in the canteen of Saxion and we found a perfect spot to do some group work and Yeah, it's Friday at the moment. So we didn't have that many difficulties to to find the spot But there's still some people around Okay, so now group work is over and we decided to just sit a little bit at the bar and Enjoy the drink. All right Done with our day at school and we will go to the city center to enjoy last drink and then we are done for the week And then weekend Okay, let's go Oh Yeah, you got a look into what students think About learning us and studying here in Apollon or in Devon to it and now it's time I think we explain a bit on what our school is about So let me use the word hospitality for instance as a start-up hospitality is a is an expression where we have looked at how we Implemented in our schools. So for us in hotel management Hospitality is not only hotels. It is an important part of it But the primary sector of hotels and residences is not the whole spectrum. So you could also think of companies like airports or Confidence centers who have an important hospitality part within their company But even banks banks with hospitality questions could be our industry So hotel management in Apollon is focusing on learning through hotels in doing different things within hotel industry But also having a broader Look on what the industry is about and in that industry you like to work Hopefully after in a few years as a manager or maybe as an advisor And I think if you look at hospitality again, you see a perfect link with what tourism does. Yeah, definitely true I think if you look at in the word hospitality itself It has a lot to do with actually a manner of being or how you act as a person So how you interact with someone else and for that the key word is emphasizing being able to Think from someone else's mind and step into someone else's shoes Because that will allow you the opportunity to provide a surface that is actually appreciated and actually to bring value to some Someone else a customer or a company In the tourism field we define that in a kind of way where we see that there is tourism Service providers so you can say there is two operators That actually allow people to travel all over the world Which is a kind of the retail in the tourism industry There is things going on on the destination So in destinations there is policymakers. There is attractions amusement. There is museums All these kinds of facilitators actually also are part of the tourism industry So actually if you keep it brief tourism is defined as both the entertainment the destination facilitators so actually service providers for the tourist industry And actually everything that deals with traveling to the destination and organizing your travel to the destination Yeah, perfect. So that brings the two together So we having locations hotels within those destinations our students need to know about the destinations and your students need to know About what type of accommodation is there? So I think this is where our school hospitality business school Really comes together and you see that students in our schools learn by By being active in this environment and I think we're gonna talk about let later on when we see how our practical approach is from Towards some towards learning Definitely definitely like the key is that you actually start learning in practice and learning by doing as quickly as early on as possible in your study program and that is not only Reserved for your internship, but it actually already starts from basically day one when you enter this school Because it's not only theory. It's actually how you apply the theory in practice where you actually learn the most Absolutely. We'll talk about it later on Hi, I'm Denise and I'm studying international tourism management and I'm in my third year now and today. I'm here with a nook Hi guys, she's from the Netherlands and she's also studying international tourism management. And why is that? Why did you choose the English program? Well, I've always seen my dad working in an international setting and I don't know I just really liked seeing him like with all these different colleagues from like different countries and that's kind of where I got my inspiration from and Later, I also really love to work abroad So I thought it's better for my English if I already study in English so I can develop My language skills and also because it looks better on my CV in my opinion Yeah, that's true And how do you how do you experience to be together in a class with so many different nationalities? Because we're all from somewhere else. How do you experience that? I really love it, especially because For so many students that come abroad from abroad to here It's like all very new and all they have here is like their friends So it kind of feels like a small family. You do so much things together Yeah, I don't know. I just really love it and also Everyone approaches things in a different way. So I also really noticed with school assignments if we have group work that You work really well together because everyone brings something different into the team and We don't look with the two of us, but with two more Germans So it's me and further Germans. How's it for you to live with the three of us? It's great to be honest, I don't really notice that much difference between Germans and like Dutch people because well, we're kind of the same I think but I really love it to speak English all day because Well, my German is not that good but it's really nice to like just be together and It's nice that you're as punchy as me So, yeah, I just I really like it just okay and last but not least But do you have any tips or an advice for international students that come to the Netherlands for the first time? That's a very difficult question. I think just Take things as a go because like Dutch people are quite open They really are yeah, so they will probably be very interested in why you're here and what you're doing here. So Yeah, don't freak out if people come to you and ask you these kind of questions because we're also very direct. Yeah Yeah, I just just experience as much as you can go travel in the Netherlands because we have a lot of great things to offer I think that's my advice for now. Okay. Thank you for your advice and for answering the questions And I hope that we can help you a bit and we will see you in another lesson. Bye. Bye So welcome back What we'd like to talk about is actually the way that in both our programs experiential learning or learning in and through practice is a vital part of our programs This is not only set in the way that we organize our internships, which is maybe the thing of that you think of first However, it's also part in our event education It's also part on basically the way that in a daily business or a daily manner Rerun this program where you have gas speakers and you work on real-life cases with our colleagues I think it would be good to talk and to discuss a little bit of these examples where the programs that we offer both hotel and tourism Management set themselves apart in being being really practical oriented. Yeah. Yeah. Thank you boss I think you're absolutely right If you if you do want to really learn you need to have a real real situations So experiential learning so bringing bringing students into real situations with real clients doing real problems It's much better than just do a fake situation And kind of practice it that way So bringing in the real situations makes you think of how do we do that in our school and hotel management and Apollon said well, that's why we don't have a hotel here at the premises We don't have a restaurant. We do have a kitchen and we do learn Students how a bit how to cook and get some experience But we'll bring them into the hotels in their during their internships and use cases from real From real hotels to really learn Because then you're not checking in in a fake situation and now you check in where there's real customers and real problems By the way, you mentioned event management At the same time as we said we bring them into hotels We like to learn them to plan a project and event management real events with real clients I think yeah to do multiple events We'll teach students in groups of six of eight people to to to have a discussion with the client Organize and an evening gala dinner song for some for instance and these students have to take a role And they have a budget they have to work together. They have to plan execute evaluate and budget the event and on that they will be assessed They they the experience is that a lot of the students find this very very interesting But also hard to do but hey, that is how you learn so so indeed mark That is actually also very much applicable to the tourism management program. We're also events play a vital role However, you can imagine that it's maybe a different kind of events and maybe explain that to you But by giving an example of how we actually bring practice into our classrooms from the very start If you start in tourism management in year one, the first thing we actually do is to offer you a detox Which basically means that we bring you in a different kind of view towards how you use to study and how you start Studying with us where actually that practical approach and being able to collaborate and cooperate with each other is a key feature The first actual model module that we offer you is a kind of a trend watch battle where you start to learn about the key trends in the industry of tourism and You are a trend watcher. So the industry is actually relying on your views and your opinions and your ideas on these key trends for For the tourism business that will change their business in the future. So they expect your advice And that advice is actually offered during one of our events Which is the battle of trend watchers organized by and for our own students Another interesting example I'd like to talk about is what we do actually in the third period Which is a module which focuses on social media marketing Our students start developing a social media strategy for a destination in Europe And actually the destination is not just picked by them But they actually going to visit that destination during one of the study trips again organized themselves And actually visited by themselves where during that study trip. They create content that is actually shared with the DMO the managing Marketing organization at the destination. So in that all process, there is a lot of gas speakers There is a lot of practical experience where students actually learn by doing I Think we're gonna have a look at it. Oh, no, didn't you yeah, I think that would be nice So to give you some examples of how that actually works in practice and after that, let's talk about how the internships We are company Hi everyone, so In the course of eight weeks, we have been analyzing six trends for the model changing world of tourism and Later we're now at the fair where we're gonna convince our client of our trend that we have picked for us instead for society and We hope to convince the client of our idea and our concepts Business model I say my son has a very nice couch Hello We'd like to explain you on how the internships are actually organized here Yeah, but let's first have a look at why we do these internships because we promised in the previous videos We said well, it's it's important to learn to learn in practice and and let's let's zoom in indeed and and how we do that So in our program, there's two possibilities to do internships in the second year already So after one year that's being studied having studied here in the second year already go on internship for nearly half a year actually so like five months and There's also one possibility to do an extra internship in the fourth year And of course the content of the internship is a bit different So the level in the second year is more an operational level and the level in the fourth year is more a managerial level and By doing it this way, we hope that students learn in the second year bring things back to school And from what they have learned they can use that On school and what they learn in school they can bring back into the second internship They probably want to do in the fourth year Yeah, definitely and I think it's worthwhile mentioning that like these internships that we organize here within the hospitality business school are actually quite similar For both our programs So whether you're a tourism management student or a hotel management student basically our approach to the internships are exactly the same Where we do see differences is that our students at this very moment in the second year They have actually the opportunity to differentiate themselves from others. They can Well basically make a decision to to take their own route and to set themselves apart from their fellow students And we think that is the opportune moment because after one and a half year or one year of studying You basically know the industry, you know the branch So you can think of like what do I like to do in my future? And where do I need to do my internship at this very moment to be prepared for that potential future? Career yeah, because the internships is Agree with you on that because the internship is not only to to learn about different cultures and in different environment But you can also look at the content on the internship what you want to learn and that is different from student per student And I believe that we have we have organized that in such a way that we have many possibilities or not We do they do travel the whole world Definitely definitely as a matter of fact, they are actually obliged to go on an international experience for one of their Internships yeah Suction has a as a rather broad network of international organizations where you as a student here in our hospitality business school can actually do your internship To give you a few examples you can either go to the UK There is many especially hotels that we facilitate in London for example However, if you'd like to go on a more of a cultural experience In Asia there is a couple of opportunities that we offer as well as in Spanish speaking countries Many of our students decide to go for the Spanish language as part of what we educate here within Saxon and Therefore decide to go to either Spain or Southern America But if you think of a different kind of experience Well, maybe South Africa where of course the animal welfare and animal life is really vibrant and interesting Is something that you can also experience during your internship there Or as you can imagine Australia or New Zealand has a completely different kind of atmosphere and also a kind of a work ethic so We really like our students to make a thorough decision on where they go in their internship and bring back these many different cultural experiences But also the way that organizations are run in these very countries are quite different from one another And that is a really interesting experience for students during their internships Yeah, and of course we don't let them and we don't let you do that all by yourself We have we have a system how to how to approach this so we have we have colleagues who are partly working as a As an account manager on these destinations So part of their job is to look after new companies who might be interesting companies to to to accommodate our students for their internships Of course, we look at how safe is the country what would it how interested is the destination if you look at what we want We want you to learn there But if you look at all the criteria that still leaves a lot of countries around the world where students can pick and select countries where they think they have the best fit with and After you've done that, of course, it's up to you guys to to to apply for these jobs And then make sure that you are hired for the internship Yeah, and that sounds like being a broad being in that international environment is a learning experience in itself On the other hand also that allows you to build up a relevant network So you actually get in touch or you start working in a company and get in touch with a lot of other companies or Managers or people within other organizations that are also becoming part of your network So this international experience actually brings you quite a lot as part of your study program. Yeah, I agree with that This management in our fourth year now and currently we are in Helsinki, Finland for our enrolson's exchange semester We're studying six different classes in the university at the moment Two of them are online, which is CSR and current issues of future trends in these courses We do Partly individual work and also group work, but it's all in an online Environment and then therefore other classes two of them are group of work-based, which is hotel management and also discovering tourism where we have to Fulfill like a project and we also have to finish thousands one is where we actually learn the language and the other one is More a casual class where we meet with other finished students In order to exchange cultural aspects, but also things about the language We decided to do study abroad because we wanted to see how it is to study in a different country other than the Netherlands And we see how much fun all the rest of the students always have in day-to-day So we decided that we would go abroad and have the same one Well, let's see where we are right now We have been discussing hospitality as an as a concept What is it and and then we do we looked at hospitality in tourism management and hospitality in hotel management We talked about the importance of experience and learning so real learning and real-life practice situations and internships But let's let's go back to the curriculum So if we look at the four years we do it is interesting to to explain you a bit and how it looks like I'm not going to go into detail because I don't think that's really valuable at the moment But I think you can find links on on where to find these specifics about the curriculum and the modules But let's see how we build up the curriculum. So in the first year It's important that everybody who who starts here at school gets to know each other How to work and get the basis of the industry. You need some knowledge about how to deal with an industry So if you look at the different topics that you would roughly could say that has to deal with the content of the industry So in our case hotel management are about hotel products Reckon later on when you explain leisure management will be the same Then there's a part about human skills Communication languages everything but also business marketing business economics at the end of the day You need to make money on this or at least to make sure that you don't lose money what you it is a hospitality business Exactly. So after that first year there goes your internship. We have explained the internship You have seen examples and after the internship. We want you to build a company We want you to be an entrepreneur to to start a business and then see what it all takes to get there and hopefully you have learned in the first year in the second year and you've got a lot of Influences from trends and developments to use that in in that project So that actually is the first two year and then everything starts to go differently. I think definitely like as we already explained What we really value in our program is that you get as much as possible opportunity to also differentiate yourselves Since this is a rather broad working field. There are so many opportunities for your future career So we want to offer you opportunities to to actually find your your own purpose in this really broad industry So for that reason we allow our students to work especially on a project base as from year three and four onwards So you can imagine that you work in projects where you collaborate with like-minded students Maybe together with hotel and tourism management students But you can also imagine yourself working together with other types of students Which are a completely different field and the reason we'd like you to do that is that this is basically how Companies and the business is run in practice these days It's not really as simple as you are a tourism management student and you end up in a tourism management position Work is changing which also requires our students to change and if we manage to teach you and learn you how to Collaborate with all these people from different backgrounds different cultures But also different working environments and different expertise That is a really valuable contribution to your to your profile and to you as a student So this is basically one of the key and most important things that we teach our students in year three and four where there is projects Where there is research where there is practical experience to actually Provide and to prepare yourselves for your future career Well, it's nice to talk about how we how we thought about the the main phase of our school So year three and four, but let's see if we can can get some examples to the audience to make it We get more clear what we're talking about So if you look at entrepreneurship had to start businesses and then you look at technology as an influencer on what happened in in In the past and how it influenced our business. You would see that in hotel management. You see the The Airbnb's with the help of technology. It was much easier to create an Airbnb business concept And I think that hotels also Well, I wouldn't say suffered from it, but they learn from it So let's also learn from all these developments and see how we can create such such new things Yeah by working together with different industries with different fields So technology doesn't just fall on us what we embrace it and use it to create new things And in our in our module entrepreneurship it already starts but in later in the curriculum in other modules we bring that on board in strategic management, but also in In other modules, so I think you have an example too way definitely like the explanation on on Airbnb And basically what was happened there in the hotel industry? We have similar kinds of examples in the tourism business, of course where peer-to-peer concepts where customers actually provide services and Value to other customers are also really relevant there on the other hand We see that these basically technology companies they provide much innovation to our industry And these are interesting cases to learn from but not only to learn from but also to start building your own Innovative technology driven business that can actually change and disrupt and radically change the tourism industry And for that in the second year we offer a module, which is a 10-week course where our students are actually in Techno partnership in tourism and leisure where they actually try to start up a business Which is driven by new technology that can be a disruptor in the tourism industry like Airbnb or like booking.com has been in the past This is actually related to one of the core values of Saxion because we think that in terms of technology there is Important things to say and there is important information and important knowledge to share with our students on the other hand we see that within hospitality business school we add up on to that with Saying one of the other core values is responsible entrepreneurship So doing business in a responsible way, and I think you can imagine that sustainability or responsibility Is really one of the key factors or key trends in the world these days? So it's simply a trend that we can't ignore Actually, we want to see our students as change makers for this trend and Another example that relates to that is that we have a module Which is called value creation where we teach our students to look into business models in a different kind of way Where it's not only about making money, but it's also about doing And having a positive influence on the environment and our society by doing business So that's completely taken a different perspective as compared to how we looked into business schools in the past Yeah, interesting We and hotel management also look from that perspective if you've tried to take our module good food for instance Food and beverage is really important. It's a big part of our business But within food and beverage it is hard to Because you look from two perspectives you are you're you're a citizen and you look after a sustainable world Hopefully, but you're also a customer and you want your you want your food and you want everything available So how as an entrepreneur do you balance between what is good for the planet or what is good for your business in good food? We we debate with these students on on how they can make decisions that are still true to doing business But also are the most sustainable way if that's important to them To do this business and actually you see that students become really aware of of the effects of Sustainability really to their to their to their business models true and and what I like from from your explanation Is that you say we debate that with our students? So it's not meant that we have all the knowledge not in our hands, but this is actually One of the trends is actually changing the industry. So knowledge is coming in as we go And basically our colleagues and teachers and lecturers are all open to learn not That it's not only about learning from us, but it's also really about learning together with our students So that actually says something also about the way that we collaborate with our students in class And that we work together on actually having an interest in and vibrant atmosphere to teach you Yeah, I always tell them that I want them to be better than I am at the end of the year I feel very proud if after four years they had they haven't I haven't Learned until the level. I think they need to have it's surprising when then we have they have come one step further And I really really admire that but you need a critical approach. They need to Debating is that they need to to learn how to deal with things before they end up doing that especially to learn To deal with change and changing environments changing work changing opportunities in in the Tourism and hotel industry And I think that is also something that we need to discuss as well because like future careers The future careers that you can have today will be completely different from the future careers that you can have in Four to five years from now So you can imagine that you need to prepare yourselves for a changing work environment really really much And therefore being able to be flexible and lean and mean in the way that you study And that we take this approach to our program as well as preparing your for your future positions Which will probably be not a single thing Is really crucial. So I think this is something that we need to discuss as well with you guys. All right We have a pretty excited make Madrid summit again Beautiful weather now. We're going to enjoy the city now because that's also why we're here for so wonderful I think we've explained quite a bit already, but I think it would be good to also talk about future careers And especially the future itself. Did you bring a crystal ball? Sorry for that. I forgot my crystal ball and I think this is also one of the key things which makes it a bit challenging for us to talk about future careers Since as we already explained the industries both our industries are changing rapidly However, what we can say is that the tourism industry in general, but also the industry of accommodation and hotels There is a growing industry At this very moment research shown that at this moment 10% of all jobs in the world are related to the hospitality industry Of which tourism and hotel are part So that basically means one out of ten jobs in the world relate to tourism. However, the exact job Description is not available. There's no one single job description, which fit us all It would mean like we explained that you need to be agile and be ready for change and being able to deal with these changing worlds However, we can give you a few examples of jobs that we currently see that are quite likely also to be there in the future So our crystal ball shows that they will be there in the future A few things that I can say for tourism is that well It's quite likely that people still want to organize their travel So there's people working for either travel agencies or tour operators to facilitate traveling to other destinations It's quite likely that we need either marketeers or people that have a really good business perspective in companies such as airlines or conference locations or Theme parks museums where you actually Facilitate a attractive tourism destination or tourism environment where you spent your leisure time It's also quite likely that this industry also needs people that are consultants and provide advice and support For the industry and it's also quite likely that we see Students in the future that are actually Being entrepreneurs and starting their own business because they found an opportunity to actually deliver value to the industry And maybe be the future booking.com So these I think could be a couple examples that we see our students Be in in the near future But I'm not sure how that would go for hotel management. Yeah, it is kind of similar So there in if you there still be general managers so managers who? Who would like to manage a hotel or become a hotel director if you like to call it that way? But there's also students who say well, I like to advise the industry So that the the hotel consultant role is is a different role than than manage people But still deals with the same things that you encounter if you study hotel management So that can take place within hotels But it also can take place within other companies where you would do the same kind of things You have the same hospitality needs there So we do have students also who end up in in the food industry in suppliers or or maybe in banks I just mentioned. Yeah, so it's a really broad Spectrum of jobs you can you can choose from but it all starts and ends with having a hospitality heart In everything you want to do. Yeah, I think that really wraps that hospital. Yeah, I think that's definitely true Like there's the core of our industry and there's all these other layers Besides which are actually hospitality industry. So if you have that hospitality attitude That we also teach and train you in You you're you're well set to find a lovely future career in this field Obviously Finding a future career after your bachelor program is an opportunity But there's also quite a few opportunities to do a master program to even broaden your scope or deepen your knowledge in a certain field I can imagine that this discussion is quite interesting But maybe our students on our current students also know quite a bit on How they see their future careers So we have an opportunity for you today to actually go to into suction dot an L And there you can get in touch with our students and maybe ask them this question Like what do you see yourself doing after you have graduated from either hotel or tourism management? Now that we're talking about future careers It might be a good moment to actually try to find a wrap-up so to conclude this discussion and this webinar And for that we decided that if you'd like to summarize what we have been discussing There's actually like three three points that you can see as a takeaway from from everything that we have discussed And first off I think we'd like to start off with mentioning like the core values or the key values that we discussed with you Which are hospitality having that certain attitude that fits to this very industry being a responsible entrepreneur so Doing business in a responsible and purposeful manner And lastly being able to deal with Innovation and changing technology that will have a huge influence on both our industry So these are the core values that we see Secondly, we think that within Saxion both for tourism and hotel The way that we interact with our students and really approach them in a personal matter giving many opportunities for personal development and Individualization so really being a student and being an individual instead of someone within a group is a really vital point So this is in Saxion in both our programs You have every opportunity to differentiate yourselves and to become your own future professional and I think lastly and Hopefully that already showed also from our examples being able to work with practice and being in real-life cases Is one of the last things that we can mention. I think where In this program we bring in practice as much as possible and you actually learn by doing The examples we provided on the guest speakers that we have the actual projects that you work on And also the events that you organize. I think are some of the key features for this program to study here with us in Saxion So hopefully this this video helps you to to well get a better understanding of what we do And also to see some of the differences between both our programs And well, if you have any further questions, do not hesitate to get in touch with us through the chat or to get in touch with our students via the into Saxion opportunity And we'd love to talk to you and to actually get in touch and to help you out in making your right decision Well, thank you. Well, so I think it is an excellent wrap-up what you did and I like to emphasis even more on also the The atmosphere aspect students really ask them students like studying here because of the contact they have it They they feel that they have a perfect environment Where they they're able to study and and seen as as already seen as professionals at least that's adults We take them seriously and Yeah, that's something I think which is really valuable and If you want to talk to students will talk in the chat But also get in touch with us just ask us for references and we're happy to give you those and I think our students and alumni Will be happy to talk to you to give examples on and help you in your future career Definitely. Thanks a lot. Thanks a lot. Good luck. Good luck You're thinking about studying at Saxion that leads to a lot of questions Who could help you find answers better than our current students? On intrus action, you can ask your questions to more than two hundred fifties action Saxon is an independent platform our ambassadors will give you a genuine answer to your questions So are you still unsure about your study choice, or do you have questions about one of our programs visit intrus action calm