 Hello everyone, this is George Kao. So here today I'm with one of my clients Simon who has been working with me for a while And I wanted him to share some of what he's learning in our work together in the hopes that Some of what he has experienced and is experiencing will be helpful for you all who are building your own business as well especially if you are starting to Build your your new practice or you're shifting to a new a new modality that or framework that you're putting out into the world So Simon, thanks so much for doing this. Hi. It's George. Good to see you So where I like to start is you know in the sort of towards the beginning of our work you actually Went to my Joffo productivity workshop and You found it helpful and there were a couple of things you kind of got from there that you are you Kind of practices that you started doing that you found helpful So I don't know if you want to talk about a couple of those Yeah, yeah, no, I'd loved it and even before that one of the comments that you made in that workshop Which was so helpful for me was about how your systems are already producing perfectly for you and Something about that really really landed for me because I started then to look at how I'm actually how my systems are working And seeing that they are actually giving me the results And I'm getting and so the thought of upgrading those systems was suddenly oh, I can do something here. So Probably the main the main thing that I've started putting in place is regularity Much more regularity. I've tend to be one of these people who it's sort of got a more creative side So I tend to flow with that. Yeah and since doing that workshop I suddenly started to think about scheduling and And Now every every day I do time logging. I have a sheet of paper Which actually starts at six or that really I I started six never never started It's still 10. I never go till 10 But it's there and what what that does is that means that every single day I can see you know Just a quick note here and there About where I'm putting my energy and then it kind of allows me to mesh in with what's actually really working for me So just that noticing is is something which has really really made a big difference another thing was Regular reviews So one of the struggles I've had is working on my own. It's quite easy for me to get distracted and move off on something else and This regular review process just helps me to Adjust my course a bit more frequently and make sure that I'm actually putting my energy towards what I really want to be doing Yeah Beautiful beautiful. Yeah, I I love what you these Techniques that you highlighted because I think especially now as we're moving into the new year There's a new energy about being more mindful about how we use our time And so you mentioned time logging which it's kind of like if any anybody watching this has ever Done any kind of dieting or nutrition programs, you know that one of the key practices is food logging You know food journaling like you basically get mindful and you write down. What am I eating? What am I putting to my body and just the act of Awareness about what we're putting into our bodies just even writing it down not even making dramatic changes Just writing stuff down that awareness creates a natural I guess motivation to Be writing down something that's what we want to be writing down, you know And so and so the same thing with time logging, you know Some people call this time awareness or time tracking But basically and this is something I'm so glad you're still doing it because this is something that I did for a long time and then I Now I just do a kind of like two weeks every year and the beginning of the year is again new energy Or the beginning of any quarter really even it's like a new energy and new motivation to do this So I do encourage everybody watching this like hey, you know think about doing it for for even just Three days if you try it just kind of write down literally keep it with you write down every 15 minute segment if you can if not just every 30 or 60 minute segment of what you did during the past 15 minutes 30 minutes 60 minutes and and you might even start with like okay in the next 30 minutes I want to do this and then you know 30 minutes later. You can check back and what did I actually do? Oh Facebook for 25 minutes, you know So anyway, that's really great and then you mentioned the daily reviews and the weekly reviews which have been Instrumental for me as well. I still keep doing it Now one thing before we keep going is I realized that I didn't just at least introduce you and Who you are let me just share that real quick and later on I hope everybody checks out Simon's website He just made his new website and I'm excited about it and it's it's it's great stuff on there So so Simon Berkowitz is You used to be an acupuncturist or you still are Still yeah, you're an acupuncturist and you're the creator of a new personal growth Method called the semi method which is really cool And it's designed to help people cut through their overthinking and to put them back in touch with the power clarity and wisdom of Their inspired mind so really cool and when people go to their website later You'll be able to see a lot more about that But let's let's keep going on what you've been learning and how you've been growing one of the things that you have really started to do regularly is Creating content those everyone watching this knows that I'm such a big fan of making regular content and Simon you've started to do that now and Maybe you can tell us what what why you didn't do it before and How you got yourself to start doing it now, so anything you want to say about that? Yeah, I think there's two things one One is sort of getting some kind of way to actually get it out And the big problem I always had before was I'd start something and then I'd get into editing too quickly and Again, this was something I come across it before this idea of drafts and particularly doing three drafts But you mentioned it I think again in that same first workshop of doing that first draft You just get it out as quick as you can Second draft is more like editing at least this is how I do it and then the third is putting a final polish But that first one is the one I'd actually get stuck on because I'd be in the midst of writing and I'd want to start to shape it and change it and add something in and that that kind of editing as I was going along would just cut my flow completely and So what what I found starting to write like this is that it actually meshed much more with how I do my work Which is very much about you just let things come you follow that flow you let that happen and then you you use that As the basis for what you're doing and what I found with that was that it actually turned in something a lot more fun So I can explore as I'm going along I can discover as I'm going along and what's been quite helpful about that is it's given me I suppose an easier way of getting clear on how I feel about certain things. So it's a side benefit really Yeah on a subject and I just follow the thread of it. Yeah, and sometimes I'm ending up somewhere completely different, right? You know, I find that all the time and then there's a whole shape of the thing as it comes out of you and the structure of the thing so Something about just deciding to do it Right just deciding to do it to get it out Even when it's not really feeling that great and then you've got something to work from And then again coming back to the productivity bit. It's this thing of thinking about it regularly And when we spoke yesterday, you actually even Suggested daily writing Which because I'm enjoying the writing so much actually makes sense because it just almost makes it into a kind of practice So, yeah, I think you know that that thing of the dross and then following the discovery Really glad you brought that out because sometimes people think Well, I've got one topic and I'm supposed to only just stick with that exact narrow path that I thought I was supposed to do But I find like you said, I find this all the time for myself I start Well, I mean some some of the people watching this may have noticed like sometimes my videos Aren't exactly the same as what I've written Below the video or above the video wherever you're watching this is like wow, how come it's it's been it's been transformed as well And I really think of content It's and like you said in terms of stages and it's okay that it goes through stages and it may end up A different piece of content that may be much more relevant Who knows but but the important thing is like you said get it out there Don't judge yourself and then you can edit later and then you know, you can keep improving over time is what I think about it and Yeah, so that's I'm glad you're starting to and yes the whole daily the daily writing idea is interesting because we were talking about this yesterday It is It's ironically it can be easier to write every day And it is to say i'm only going to write once a week or every you know twice a week because It becomes like just like we wake up We know we do our morning hygiene like everything's very regular. We don't question whether we're doing it. We just do it You know and so no, I'm glad you're doing that. I think I think also the the other thing about it is that it kind of Uh, or certainly this way of doing is it is it takes the pressure off? You know before one of the things I would be thinking oh I have to get that first line to grab the attention then I have to get the next bit to Right keep the attention then I have to get the next bit to sort of do all the pain points and speak to it You know if you know, that's how the sort of marketing. Yes copywriting. Yeah And it's just like it becomes too much for my head to work like that So, you know, it just feels a lot more enjoyable to be exploring the things. I'm really interested in Getting them out discovering them and then repurposing them if they're suitable and some of them aren't you know Not for the light of day, but yeah, exactly. Yeah One of the other things that you've been experiencing in our work together is I mean like as we can call it an attitudinal shift But maybe you can say more about that I think that's really to do with Moving into this idea of experimenting. Yes Um, so it's rather like with the content creation It's each time I'm writing at the moment. It's more like an experiment and that way I get to sort of explore Find something out With what I wanted in the new year, which is a very short set of funnels for three different areas with you know Facebook ads to maybe a piece of content or a port and then a short workshop and then into into a forward program That's sort of short funnel It feels doable feels really doable for these different three different subject areas because I've got this idea of experimenting for each part Yeah, and then putting it out there Seeing what comes back and letting that actually shape a little bit So I think it's it's helping a bit with the kind of getting too caught up in it being the right thing Yes, because you don't know that's right. You really don't know until it goes out there and somebody Gets a chance to engage with it. You know And some of the stuff which I am very attached to I love working with myself and works beautifully one-on-one may not translate Into this kind of group format. It just might not work and I wouldn't know until it's actually out there So I think that's the that's the major thing is this idea of experimentation. Yeah, and it just takes away the pressure That's right. What? Yeah, right So so uh, so right on with that, you know, the the idea of marketing, you know, we sometimes forget that marketing Has the word market in it and market means other people The market is not ourselves on our own ideas The market is other people and what they think of our ideas and our product and services, right? And so marketing means engaging with other people and the way we do that, you know online especially is by giving the offering our content Not judging ourselves and then seeing how they engage and then tweaking from there. It's oh, you want more of that Oh, you don't you know, you didn't respond to that fine, and I'll try something else, right? So I'm really glad about that the other thing that you mentioned Just as we were talking about this session was the idea of accountability and how that's been Been helpful for you the last saving Yeah, I I've yeah Um, I laugh because it's it's sort of the reason I came to start working with you is was actually accountability um because I find if I say to somebody I'm going to try and do something It becomes that much harder. Yeah You know to to to get out of it. So the regularity of the sessions we've had excuse me And you know having said to you what I'm going to try and do by next time and all this sort of thing It just ups the ante and I think that's spread a little bit Into other areas of my life, you know, it's funny just going back to the time tracking thing Just actually putting a note in What I've been doing is a kind of accountability Yes, you know, and um excuse me. I'm just gonna have a sip of some. Oh, yeah, no problem Yeah, it's it's this Whatever tools are useful for us to Make ourselves more aware of where we are investing our precious life force Yeah, um is is is welcome. Yeah. Yeah, so just getting back to actually having the sessions with you Um, because I know we're talking I prepare for that And that gets me thinking in that much more focused way You know, because I'm I'm actually really just focusing in on my On what I'm really doing and what results I'm getting and if it's working And where I need to help right, right, you know, and all of that makes it much much more Focused. Well, I mean, it's the best ride, isn't it? That's right. Yeah It this I recently wrote an article about how A lot of people kind of get um Sold on these big coaching programs. I mean I'm talking Coaching programs of hundreds of people or even more sometimes, you know, like the the release kind of celebrity guru Business coaches who sell these programs and they make you feel like wow If you just go in this you'll be successful and then you get into it and you get lost because you're just a number among hundreds of people And this is why I'm like if if you're going to spend $2,000 on a group coaching program Have you ever tried spending even a fraction of that on one-to-one work with somebody? Because the one-to-one work is like that person You know, it's actually Hearing you directly say, okay. This is what I'm going to do And here's where my blocks are and then you unblock that and then it's so yeah So I'm I'm glad you brought up accountability. I this is for all of you who have who do any kind of one-on-one work You know, this is something you should tell your clients and talk about in your marketing it's like the one-on-one is Usually so much better for real transformation because of the accountability and focus then and and and customized support Then you could do with any kind of online course or reading a book or whatever Yeah, and I guess one of the things just picking up what you're saying is um, I get to ask you a question Or real questions. Yes an answer then. Yes You know most of the time. Yes, and and that's very very helpful because you know, you've been over a lot of these areas a lot of times That saves a lot of time Yeah So let's let's finish up the the conversation and talk about what you are launching now You know, you just it's just this happened. We just talked about yesterday how you just happened to you had a you had a client of yours who referred you to a journalist who You know, I just interviewed you so You could actually get quite a bit of traffic in in the coming weeks to your to your new website But do you want to talk about that and yeah, yeah, sure. I mean what's kind of nice about it is the synchronicity part Yes, you know that I've just sort of finished off this, you know, it's the first version on the website It's I kind of like it. It'll be Yeah, but it's just kind of finished and then I get this call from a journalist needs something quickly I'm able to get back to her and speak on the phone. Then she was able to come for a taster and Quite exciting, you know, it's going to be a little piece, but it's going out To a daily paper which has a print readership of 1.5 million right, so That's this more visibility than I've ever gotten so All right, but listen, it's a small bit and I know But experience sometimes it these things fly sometimes there, you know, there's nothing happens. Yeah, sure Whatever, but what was so nice is just to be able to have A website, you know, which is good enough and a message which is okay. Good enough, you know And you know to be ready for the opportunities, you know, so that's that that's coming up And then as I said before in the new year, there are these other other programs which we start So the method at the website, I should say is www.Semi.com Which is There's two i's at the end s a m a i i.com So it's really great that you've got the domain name and it's the it's the method that you created over A couple decades of doing different kinds of work and your own Realizations and um, do you want to say a bit about the semi method? I mean, maybe just in a few minutes Yeah, I I think what it is is working with Bodywork and acupuncture and all this sort of thing what I'd see is that with people There's this kind of moment when they start to get better. It's kind of a click or a Shift or something like that. I got very interested in that and As I've worked with people did meditation and all this sort of thing You could see that this would happen on A non-conscious level in the person's body and also you could see it happening sometimes in the mind And it's that same movement that people have when they get a breakthrough You know what happens when you get a break to you're struggling with a problem And then suddenly You get clarity and your body feels clear your mind feels clear. You know what you're going to do now that process Is what I got really interested in how do we get into that state? right So that that's the inspired mind affected in we cover it up it gets covered up by Information and you know internet and other people and our thinking it just gets covered up the whole time But it's built in and so the semi-method is all focused around how do we actually start to clear away All those habitual thinking patterns so that we can get in touch with that place And then bring it into our lives And if you've ever had a breakthrough I'm sure you have every day dozens of times We all do in a way. You never had that breakthrough moment. You know that relationships feel easier in that moment Problems come easier communication. Whatever it is you're working with It's got more flow to it So that's really what I'm interested in doing is Seeing how I can get that process More available to people so that they can have it on on demand Fantastic. Yeah Wonderful. Well, thank you for the work that you do um, I'm looking forward to more people experiencing it And the new year, uh, you're like you mentioned you're going to have a four-week Course you'll have I think you might have something shorter Before that and and then you have four of course and of course people Can contact you about working one to one And given that you are just even though you've had a lot of experience doing other things like acupuncture You're kind of just revealing this method to the world. So right now if anybody watching this is interested They you know, you you are accessible still at this time. So so it's good. Um, yeah, I hope people reach out if they if they're interested So simon, thank you so much anything else Well, that's great. Okay, awesome. Great. All right. Thanks a lot