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Orson Welles for Paul Masson Wine (April 2, 1979)

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Published on May 14, 2009

The Paul Masson brand is best remembered for its 1970s marketing association with Orson Welles, who promised for Masson: "We will sell no wine before its time." An infamous outtake for one commercial from the Orson Welles campaign features Welles attempting to deliver his lines while inebriated.

(Source: http://en.wikipedia.org/wiki/Paul_Masson)

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