 We always look forward to this, some of the best work, the best people in the industry come to judge for it and we would love the interaction between the jury and the debate that goes on on which category kind of fits in better, has got scale, has got the germ of an idea, very well executed. The debates and these learning experience are something that we look forward to, and it was a great experience meeting all the people and also going through all the end case. I would say that, you know, if I were there, obviously, in terms of quality, there are always buckets right there are some work which are exceptional, and there are few few that we came across as clear winners and clear goal category. I would, I would probably personally feel that I would have loved to see more richer work, especially in the age of technology and digital that we have seen over the last 12 years. I would have expected some, you know, either either great work being presented greatly or depicted greatly as something that I would have loved to see more, which I would say probably fell short on the integration of digital and technology, and consumer experience those parts we found a bit lacking, but I do feel there are some great work in terms of strategy, in terms of meeting a client's objective and making making its scale up. I think most entry should follow certain basic principles like you know what are the, what's the central challenge that the client or the central challenge for the brand is. What is the kind of strategy you built around the around the around the consumer and around the platforms that you platforms that you took, and then how did we achieve greatness in execution and therefore what is the result sounds sound of obvious. I think when when people follow basic principles of you know dividing this into four buckets, and making sure that because it's a marketing award. How do we touch upon the four piece or five piece that we talk about, or six piece we talk about. How do we touch upon each of these subjects and and make sure that you know it is well presented because normally judging happens in three to five minutes. And it is very important to get the gist of the story central challenge, the gist of what the key strategy is, and therefore, how did we, how do we go to market and therefore get the. And getting that story right is absolutely key. I saw a few of them. I mean, if I if I were to look at some, there are there are a few entries from Asian pains which I love. There is an entry from data motors Ramadan ad which is, which to me was was great. There is a there is an entry on product launch of days. So many, many cases cases where, where I think it gave a kind of bulk in your mind saying, oh, that's that's great. I wish I could, I could replicate that some of the learnings and from there and take it.