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Published on Nov 25, 2013
Aha™ by HARMAN and Placecast have begun testing a new in-car advertising solution that delivers relevant, real-time promotional offers to consumers based on the vehicle's location. This program marks the first time Placecast's geofencing technology is being deployed in a vehicle. Quiznos is the first brand to activate promotional offers using the new service, which will roll out this month as part of a nationwide pilot program.