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SHOWstudio: Hood By Air A/W 14: FUCCBOI - Jack Heller / Matthew Williams

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Published on Feb 8, 2014

Continuing our commitment to championing the brightest, most innovative new stars of fashion, SHOWstudio brings you the inside view of Shayne Oliver's A/W 14 Hood by Air collection. We dispatched our own head of fashion film Marie Schuller to New York to capture the pre and post show action and got the exclusive on Matthew Williams' striking new fashion film for the brand.

The fashion film, titled FUCCBOI, was directed by Williams and Jack Heller, with creative direction from Oliver. It is a study of behaviour, style and movement that focuses on the interplay between dramatic performance and trashing. HBA's Shayne Oliver sees it as a dedication to 'all the FUCCBOI's who shred the status quo with aggression and lush energies. Akeem Smith, Ashland Mines, Mykki Blanco, Raul de Nieves, Raul Lopez, Cassandra Ebony, Ian Isiah, Telfar Clemens.'

http://showstudio.com/project/hood_by...

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