Discounts on Cuisinart Food Processor - cuisinart toaster - cuisinart blender





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Published on Jun 28, 2010

Cuisinart Corporation is a well-known manufacturer of small kitchen appliances. Best known for its food processors, Cuisinart established this home appliance as a market segment in its own right. The company eventually expanded its product line to include coffee makers, hand blenders, hand mixers, and toasters, among other housewares. Whatever the kitchen convenience, the Cuisinart brand has been equated with quality construction and top-of-the-line pricing.

Around 1983, Kitchen Aid introduced a direct competitor to the Cuisinart food processor--a high-priced food processor manufactured by Robot-Coupe. In response, Cuisinart instituted a trade-in allowance on its food processors to encourage existing food processor owners to upgrade their equipment. Consumers were allowed up to $66 in credit toward the purchase of a newer, more advanced Cuisinart model when they returned their older models. Soon the company accepted any brand of food processor for credit when upgrading to a new Cuisinart model.

The following year, Sunbeam debuted the Oskar food processor. At half the size of a Cuisinart, the little machine cost a mere $60, about $165 less than a Cuisinart. By 1985, Sunbeam sold 700,000 Oskars, commanding 25 percent of the market. (The previous year, Cuisinart controlled 20 percent of the market.)
Cuisinart is one of those household names. Just about everyone knows it. Many, many people own these fine kitchen appliances, but few know the origin of the company ... and its roots in high quality.

In 1984 and 1985, Cuisinart began promoting culinary education and awareness through cookbooks and other media. Anne Greer's American Southwest, published by Cuisinart, won the Tastemaker Award presented by the R.T. French Company as the best American cuisine cookbook of 1984. The following year, Cuisinart began a cooking videotape series to enhance the culinary education of consumers. Cuisinart planned to continue developing innovative culinary tools and devices beyond 1998. The company expected to promote culinary education; for example, by underwriting the public television series Cooking Secrets of the CIA[Culinary Institute of America], by publishing booklets and other materials, and by supporting promotional activities for brides and home chefs. Cuisinart sought to maintain its upscale image through marketing to fine department and gourmet stores, thus serving cooking hobbyist and professionals alike. As the company's promotional material revealed: People who love cooking can find comfort in the fact that Cuisinart has the financial strength and resources to provide ongoing support to consumers and to the culinary industry.... [he company is dedicated to building worldwide recognition for all Cuisinart products.... Reaching cooking enthusiasts everywhere is our lifelong goal.

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