 When we talk about men's improvement in this whole crazy industry that we're in, how would you define yourself in that? Yeah, I mean I'll just kind of really briefly take you through my evolution in it. I started as probably most other guys did, I picked up a copy of the game, wanted to become like the best pickup artist ever, and screwed around with crazy techniques and lines for a couple years, took a bunch of boot camp seminars and then it kind of dawned on me like okay maybe there's some other things besides techniques involved becoming more attractive, you know you got to get in shape, you've got to have your career in order, you've got to be an overall just attractive better guy. So I steered away a little bit from the pickup artist stuff, I dove really hard into like intergame stuff, I feel like I waste a lot of time like aligning my chakras and you know hypnotizing myself and crazy stuff like that but finally I kind of saw the bigger picture and that was I just needed to get my shit together so I lost about 50 pounds and you know I credit a lot of that to speaking at the first 21 convention because I was I was probably one of the fattest speakers on the stage, I felt pretty bad about it. Yeah if you look at pictures back in 2011 I was you know I'm 5'10 and I was like 2'15 at the time double chin galore you know so I looked at the other guys around me yeah and I was like okay I I can certainly improve myself in this area and that'll make me more attractive guys I lost a bunch of weight, started working out more, started playing hockey a lot more and I felt way more confident after I dropped the pounds continued on my path to just be better with women you know I've hit on the gazillion girls day game night game you name it and I've been coaching now for about seven years so I guess the best way to define it is if you want to get better at meeting girls you have to be a better version of you so women are attracted to the big picture you know just because you've got a couple smooth lines hey maybe you get her in a bag but you'll get found out real fast you know she won't want to see you again or she won't return your texts so I tell guys all the time you know you've got to be the best version of you you got to be in shape you've got to do okay financially the better you do financially the more attractive you'll be and you've got to have game obviously too because that's kind of the great equalizer