 Today I'm going to talk about a little trick that we've picked up in the insurance industry that a lot of people aren't utilizing and that's what we call like a chat feature on your website. It does cost money monthly typically to have like a chat feature built in if you want a decent one and what that does is you are able to interact with your website traffic that those users that are on your website currently you can have a little chat bubble pop up that says hey is there any way I can help you with what you want and what these chat features do is they walk you through some sort of a little interaction that essentially is just making it easy to generate a lead. You will generate leads that way in fact if I set up conversions on your website you'll find that if you don't have a chat feature it's not as excellent and it's not as lead generating as if you did have a chat feature and it's far worth the minimal monthly cost you would have to implement that chat feature. Now some people's websites aren't ready for that it takes a little bit of coding and a little bit of finangling but we can help you with that with security and marketing but I would highly recommend you implement a chat feature on your website to capture some of that traffic that isn't necessarily going to go all the way through your marketing funnel and buy but is going to maybe interact and engage with that chat feature if you pop it up in front of them and they'll have a specific question especially with the older demographic they aren't as likely to navigate the way on a website as what the millennials will so if you're just like educating and having these pages built out and then a chat feature pops up and says hey can I help you with anything today specifically then that would be a great implementation of your digital marketing in 2019 we'd love to help you with that as well.