 I am going to require you to do several things with your phone and dispose of all of what I'm talking about. SEO, of course we all know what that means, search engine optimization. We know who Google is because they're trying to take over the world if they haven't done so already. So we all integrate together. Build your brand. If you have a brand, raise your hand. Good. Everybody's hands should be up because everybody has a brand. Does everybody have a name? That's your brand. Everybody have a business? If you do have a business, that's your brand. Anybody have social media? Facebook, Twitter, Instagram? Okay, so you're protecting your brand, what is your name for your business? Anybody here a solopreneur? Good. How about an entrepreneur? How about herpreneur? If you're a young lady or a seasoned lady, you're a herpreneur. Because you're always hustling for herpreneur. Like entrepreneur, herpreneur. How about a...ppreneur? But if you look at the time, if you're on a market, you're a social media awesomeness. Raise your hand if you're awesome. Everybody hands should be up. Nobody hands should be up. Because you're awesome in something that you do is awesome. So we're going to change that awesomeness from within you to social media. So as we go through this, I always tell my kids at school, they are awesome, they are fantastic, they are all wonderful. These are several pictures of what I'm doing in the community, as far as work camp, technology, teaching, and speed. But one of the most important parts is Brandon Miller, myself and my girlfriend, because we travel to work camps all over. We've been to Calgary, we've been to Costa Rica, obviously we're here, it's the awesome work camp. Jacksonville, we've been to Atlanta, so we travel around a lot to attend and to meet awesome people such as yourselves. And the primary reason is to share information that we've learned from other work camps. And the information that we receive, we like to share with other people to build up your awesome. So it's like kind of getting them back in the community. So some of the pictures starting to the left. Who is this? That's me. That's a concept from one of the first graders that drew me. That was their idea about me. I also volunteer for TEDx, Florida State College in Jacksonville. I help with their social media. Social media for your church, I help my church with their social media. And then, who's she or is that? What brand is that from? Marble. Marble. So we understand the symbology of different brands. So your brand is you, but also your logo. So never go cheap on your logo. Because when you put stuff on the internet, does it ever go away? No, it's always there. Because somebody eventually is going to copy it to their computer or to your phone. And it may bring it up later. Oh, you changed your logo. You changed your brand. So don't confuse them. If you're going to have a logo, put the money out. Especially have your logo done the right way. So that you're comfortable with it. And for the top, obviously, education. Aida and I are also four bloggers. So we attend 40 events. And we blog about the family events that they have and that they sponsor. Now, why did I bring that up? Because it's all engagement in the community. It's things that we love to do. Encouraging you at the end of this word camp and others, find what your passion is and share your passion with others. So you're building your brand. You're building the concept that word camps are fun. Your engagement is fun. Having a business is fun. Even though you have a lot of challenges. So when you look up here, think about this information. I love NPR because they share some valuable information. And every once in a while, I have an NPR moment. So one of the things is 50 million users. How long did it take this to happen? I remember when I was a little television, I was going to date myself at 12 o'clock on the dot. The TV would go whoo. And you have that symbol up here in the sound. And that would make this time of the day one of the events. Because TV is on. So we start. Also, how long did it take 50 million users for? How do we have a television? Okay. And from TV, the internet. So who is faster in this case? Who is faster when you look at that? The internet. Because the internet is global access. And I try to teach my students and when I go to conferences this week to have a global perspective of the world. And be inclusive and recognize the diversity that the internet provides. Because sometimes we forget about that. We're in our local area. We're networking with people that we know that talk like us, that look like us, that think like us. But you have to remember the world is so diverse. You never know if you're going to miss the opportunity of meeting somebody next to you from another state, from another country that you can collaborate with. And it's always great to collaborate as opposed to compete. Because when you collaborate, you both win. You know, you spread your brand. You empower your brand. So it's very important that you learn how to collaborate. So find your tribe. Who is in your tribe? Who can you connect to? That's different than you. Because you share the same passion. All of us are in here because we share a passion. One of an open source community where we can come together and sit together in peace and calm and intelligence and passion to get as much information as we can. Because the young lady that came before me, some of that information about relevance, I did not understand. But now I have to go back to my old logs and make sure I have my tags correct for all my images. The other part is globally, and I got just talking about it, think globally and be authentic in what you're doing. Don't copy other people. Why don't you copy somebody else? And I got to tell my kids at school when I referenced that, raise your hand if you've ever seen anybody that looks just like you. Raise your hand. Because the cool thing is, from all the billions of people in the world, it was only one you. So never be embarrassed about who you are and what you do because there was only one of you. And I emphasize that because you are the director, the developer, the innovator of your brand, what you want to do, you have your name. Now there are several thousand William Jackson's, but I'm unique because I'm the only one that does what I do. And whatever I do every day, I'm the only one that does it. Same as you. You're the only one. So be cool about your brand, promote your brand and promote what you're doing. Use social media to show your awesomeness. Everybody is awesome with or about something. Now I'm going to ask a question. This is a text. Who can tell me what the acronym STEAM represents? What is STEAM? Wow, very good. Science, Technology, Engineering, Arts, Math, Maths. Now I have a prop in my pocket. What is this? An eye. Okay, remember somebody's eye is always looking at you. Who can catch in here? Somebody can see in here. Alright, so I take this eye, young man Raheem, and I toss it to you. Would you be able to catch it? I can try. So I'll toss it to you. He kept his eye on the eye. Give him a hand. So if it was a ball, since I teach video, I would say he kept his eye on the ball. But that's just as good. Remember somebody's eye is always on you. You never know who's watching you. So you have to be careful of the image that you project on your brand out in the community. Now why you should attend WordCamp? So I'm not going to stand up here and give you an analogy or give you some data or give you some statistics. But I am going to tell you to ask Aida because she gave an awesome presentation this morning. Aida, can you stand up real quick? She's doing something right. So she gave a presentation why you should come to WordCamp and the value you get out of WordCamp and what you're learning. She's going to be in happiness for our labor arm because she can give a basic foundational explanation why you should be here and what you should get out of it. Now I do that for two things. One, because she's my girlfriend I learned. But two, because you should be able to network amongst each other and share information. If you know someone has some content make sure you share it with that person. The things that you learn you share with others why keep it to you because we're all here to share. Facebook in one year. How many years have they been in? That amount of knowledge can help you build your brand and take it to places that you never knew that you could go before. Now I'm in my 50s so I'm not scared to talk to someone in their 20s and 30s because I can share information with them but I can also get information from them. And I'm also smart with them that one day they may be a customer or an employee. So sometimes it's good to get out of your box of comfort to meet other people, greet other people and share information. The right brand commands. Strengthen your brand to command attention. If you're in business you have to get people's attention. Who you are, what services you provide what can you do to that person what problem can you solve? Creating the right brand and strategically you have to be strategic about what you're doing. Marketing is important but you may not have to use all the social media platforms in the world but you pick the ones that are most effective for you. But it also takes you to sit down and be strategic and planning what you need to do to be successful. And we all have some level of patience in here, right? I don't have a lot of patience but I'm going to be kindergarteners in first grade and trying to line them up in the line just like herding cats. You may have heard that before but you have to be real careful and strategic about what you're doing and where your information goes. Brand is just a perception but what type of perception are you creating with your brand? So I'm going to give you a homework assignment. This is your homework assignment. If you have kids, grandkids, nephews, furnaces your homework assignment is to ask them what their perception is of your business or what you're trying to accomplish in the business world or your profession and ask them to be honest because a lot of kids they don't have a filter at all they'll just say what comes on the top of their head and that gives you an idea you may be creating one type of perception but that may not be the perception that other people are perceiving that you're trying to project. So either through Facebook, Instagram, Twitter whatever it is what are you using to project your brand and what are you doing that is correct or incorrect it's always good to find out what you're doing right and what you're doing wrong and lastly, never forget that people again are watching you and I always like to tell my kids when I'm walking into Walmart I have to be very careful of how I behave and how I act as a professional educator because I never know who's watching me whether it's a principal another teacher a student or a parent because one little slip off could destroy my brand and my reputation so it's very important that you have the perception in your mind yes you have your personal life yes you have your business life but in this day and age of technology it's all combined now and you have to be very careful and thank you for watching this presentation and being involved provided you some good information thank you