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Published on Mar 13, 2012
For the past 5 days, PepsiCo has hosted numerous brainstorms led by digital luminaries; posted interactive data through its Zeitgeist screen; and allowed attendees to share their notes and doodles via Livescribe with all of SXSW. Also happening at PepsiCo Central in Austin, attendees were able to sample different PepsiCo products and use some of them as instruments on a "Boombox" through an iPhone application called PepsiCo Hi-Fi (soon to be available on the Apple App Store — stay tuned!).
Check out the video for footage of everything we did here at SXSW this year.