 The way it was presented was founders had dropout. They started in their driveway, just taking like a family recipe. It's the most insane hummus I've ever had and they really want to be in Ralph's. And that worked? Yeah, and he was like, this sounds a little bit like the Apple story. And I was like, yeah, he kind of wants a lead of Crusade. Crusade like, you know, into the market. The same way Apple wanted to, you know, the mid-70s. This is your grandmother's recipe? Grandma used to make it with a big wood thing and just mash up those beans because they were so soft. Then dump in the tahini and then whisk it up. And she's like, oh, here's hummus. Times have changed. Yeah, absolutely. Food safety and anytime somebody hears a 20 year old start of the company out of the garage, everybody's like, that sounds awesome. Do they have everything in line with food safety? And after I heard that, okay, this now sounds awesome.