 The artist versus the engineer, which one are you? Or I should say, which one are you more at this time because you have both within you? And the question is, which one should you emphasize at this time? So, when you're building an authentic business, I think you do need both. Because it's not just a money driven business. If it were a money driven business, you would be greatly emphasizing the engineer and barely anything from the artist. If it is an authentic hobby, then you are emphasizing the artist without much regard to the engineer. So let me explain what I perceive these two to mean as archetypes for creating our authentic business. So the artist is the one who is prioritizing and sensitive to the inner promptings, intuition, spiritual promptings, where her passion really wants to go. And then not really, you know, being controlled or being as as little influence as possible by other people's opinions. That's the true artist expressing something unique and passion driven and an authentic expression of their soul. On the other hand, the engineer is somebody who is prioritizing and sensitive and sensitive to the outer results and how the outer results relate to the system that he is creating. I purposely use artists she and engineer he because these things are typically true that women tend to be more on the artist side, whereas men tend to be more on the engineer side. But the truth is, just like you have masculine traits and feminine traits within you, I have masculine and feminine traits within me. We can balance these things or prioritize them based on what our needs are at this time. So my question to you is, what are your needs at this time, what might you want emphasize more within you. I really believe that our character and our personality can change over the course of our life. It can even change depending on what situation we're in. Sometimes we're more extroverted, sometimes we're introverted, you know, etc. Sometimes we can call forth the, evoke the artist within ourselves and sometimes we can, we can tap into that engineer mind within ourselves. We have both. And you could, you can see them as archetypes, or you can see them as muscles or skills to tap into. All right, so the artist. So in terms of what should you prioritize at this time. Basically, if you are in the situation where your work is making money, it's, if you're in the situation where you are financially secure. But you are bored with your work, or you are. Yeah, if you're feeling like the work is not expressing who you really are, you need to take a moment, take, take a year, take a month, take a, you know, take a, take a weekend and evoke the artist within yourself. What does that really mean. And it may even start with hobbies you might want to start there with with artistic hobbies and sort of self driven, passionate hobbies, and then see how you can weave that into your work. Now, my suspicion is that many of you are on the other side of things which is that you are wishing you were more financially secure, or at least you want your business to be financially supportive of you. And therefore you need to evoke more at the engineer within yourself because you have that within yourself, and you need to practice those muscles more. And of course it helps to be around people who are more are more of the engineer mindset so you can kind of through osmosis, get some get some from them. You know, read books takes take courses that are more helping you with the data side of your business, trying to connect what you are doing in your structures, trying to create better structures to create better external results. Okay, because money comes from external results. Money doesn't come from intuition. As much as you wish it were. That's why I have such a problem with the law of attraction as it's often taught money doesn't come from passion. Sorry, money doesn't come from intuition, or from artistry. If things can enhance a structure that creates money. Of course, artistry can wait greatly amplify a money making system and the money making structure. But money comes from other people and money comes from structure, I should say, I should say, stable money. A stable income arises from a stable structure. A reliable system. So if you don't have a stable structure, if you don't have if you're not reliable in your systems, you're not going to have a reliable income. Bottom line. Now, once you have a reliable structure and a stable system. You can bring as much artistry as you can to it because that makes the system more fun. It makes it more. It makes it more beautiful. Okay, more fun, more beautiful, more human. Right. More emotional. It makes it makes it more alive. Right. But it's still, regardless of whether it's alive or not, it still generates money. It's still a system that generates money, which is why people who are entrepreneurs can create a system. And the system just keeps making money for them because they've created a structure that makes money. Regardless of whether they're, they continue to bring their artistry and their intuition and their passion in it because into because artistry is in the moment. Artistry is now, whereas engineering is the future. You see, artistry thinks about the now. What is true for me at this, at this time, what is my heart calling me do right now. Without regard to who's watching with regards without regards to any future results. This is true for me now. Engineers say, how can we create a better tomorrow, a better next year, a better next decade. How can we create results for other people. So engineers are concerned with the future with other people, because that's where impact is created in the outer world. The outer, whereas the outer started concerned about the inner world, the sensitivities to the intuition, the promptings, you know, the spiritual, right. So you can even instead of artists and engineer, you could even say the mystic versus the scientist. Similar dichotomy. So, back to you back to what is what is needed for you now. What do you need to evoke more of in your in your life in your way of thinking. In your way of being right now in your business, more of the artist, more of the engineer I mean when I was going through a spiritual crisis, five, six, now it's about six years ago. I needed the artist, because I had created a system that made money that didn't have soul that didn't have soul. So I needed to set that aside, and just focus on the artist for a while. And I'm so glad I did. I recreated my business from the ground up from more of an artist side of things. And of course put some systems into it. Now, you know, I am happy to have a stable system, a stable income. And so let me, let me explain how you might want to balance the artist and the engineer on a regular basis. I consider it to be the macro micro perspective. Okay, so in the why of your business in the larger dream, vision, mission, cause of your business, be more of an artist be more thinking big and thinking, Oh, what if this could be. I forgot without regard to well that's not realistic, you know, it's not practical. No, the vision, the why be be an artist. Bring in the intuition and the spiritual. That's the why. Now, with regards to and I have to, at this point, refer to my notes here, because I've written a blog post about this that I'm going to post about later. Because the artist for the why the artist is artist is what creates beauty and passion, which will move you every day with that vision that why. Okay, it moves you every day into doing your business from a place of love. And the artist is more about love. And then, when it comes to the what be more of an engineer. What meaning what niche should I choose. Yes, I want that dream and want that fantasy that of that dream business that wonderful vision. But when it comes to the niche, whom should I sell my products to. Right. What kind of product should I sell. Right. What topic should I create my content about the what be more of an engineer. What what product should I what kind of audiences should I try to sell products to well let me see who has money. Who is buying stuff. Not only does who have money, but the ones who have money what are they buying, or the ones who are spending money in this overall kind of idea that I have the ones who are spending money what are they buying. Oh, they're buying that kind of stuff. Well, let me create more of that kind of stuff, the what that the product, the service, the business model, the offerings should be more of the engineer, who is, who is thinking about that. Okay, how much did I charge. Okay, what, what should I charge. Okay, what should I be offering. What kind of audience should I be reaching out to. Okay, that's the what be more of an engineer there. Now, keep going. What about the how okay now I've decided I'm going to serve this kind of people probably it's going to change over time as I figure out as I engineer it forward as I observe the data, it's going to keep changing over time, but should I create my product as I create it as I create the service as I create my content. Now bring the artist back again. So it's kind of a back and forth. You see, and let me just double check something here to make sure I am I'm streaming I'm using zoom to stream this and I just want to make sure that it is actually working okay it is indeed working. Um, apologies. So, with regards to the how bring the artist back. So for example, I decided on this topic, because one of my colleagues. So George that was a really good idea the artist and engineer you should bring that back. So, I choose my topics, based on what the market is asking of me what other people are asking of me, because other people is where money comes from, right is where referrals come from, right. So I choose I chose this topic again because of external demand. Right. But as I'm as I'm talking through this as the how of creating this topic the how of talking about this. I'm very much an artist right now. I am not trying to engineer. Okay the script. Right if I if I use the script to talk to you on video, I would be, I would be bored. I would feel constricted. Like I'm able to really be the personality that I am, the artist that I am. So in the how of creating content. I am more of the artist and how I write. Once I chose once I choose the topic based on external demand. Then I can bring the artist the intuition the passion, the emotion, the love. Okay, so the artist. So again the artist for the why the engineer for the what the artist again for the how. And again, the engineer, let's bring the engineer back for the when and the where I engineer that too. And then do I am I going to, when am I going to show up with my own one more thing about about the how courses the same thing. When I create, and also seeing clients. Right. Okay, I'm going to talk to client I'm going to work with clients what am I going to work with them on what I'm going to work with them, based on an engineer what what do they need what what what do they are they demanding of me what do they want from me. I'm going to be the engineer right, but then when I'm in the session. I am more of the artist. I tap into my intuition. I tap into my emotions my love. I try to sense spiritually what they need at this time, and then go from there. Right. You see what I mean, so they might come to me saying oh George I need this I need this I need this great. Well let's work on that but in that session I'm going to be be more of, I'm going to bring more of my intuition and I'm not going to be so I mean we must talk about this we must talk about that oh let's go through the checklist because then I'm not human in that in that meeting. Same thing about courses I choose the topic of the course based on external demand. I'll cancel a course before it's created. If there's not enough demand. And then once there's enough demand for course when I create the course when I teach the course I'm much more of the of the of the artist. Okay. Now finally, like I said, in the where I am more of the engineer. When am I going to show up. I'm going to be like a scientist I'm going to mention here okay Tuesdays and Fridays, 12pm between 12 and 12 10pm. I show up for my live Facebook videos. I'm an engineer, no matter how the artist feels Oh, the artist is like oh, I am not feeling like it right now I don't have the intuition I don't have the passion. I don't have the emotion I don't have the drive. I don't have the, the motivation right now to do it. The engineers is I don't care engineers is there's a system here that needs to run the trains need to run on time. Okay, the when and the where needs to be the engineer. Got it. When and where where meaning. Where am I going to do this where where does it make sense I've got my lighting here, but also which platform am I going to show my content on. Well, Facebook makes a lot of sense. YouTube also makes sense. These are the two biggest social media platforms still by far compared to everything else Instagram Twitter, LinkedIn, Pinterest, Facebook and YouTube are way up there so those my my key platforms. So, again, for the why the artist for the what the engineer for the how the artist for the when and where be the engineer again. So, so utilizing both of these geniuses within you because each one has its own genius and don't demonize oh I'm an artist I don't think so much about the data that now the math the the market demand I'm not going to sell my soul. Yes, by the way, if you go too much on one side or the other and neglect the other side. It, it's problematic, especially in when creating an authentic business I'll just say that when you're an authentic business on all you are about the artists all I'm just going to do what I'm going to do what's what's what's in the flow right now. Okay, I'm just going to go with the flow. And you're going to be unfortunately you're going to be poor. There's there's no business, because you're just doing whatever you feel like doing and not caring about what other people think not caring about the market demand well money doesn't come from how what you feel like money comes from other people. Okay. All all engineer, just like the funnel people are right, just like the, the marketing so many marketing and business experts are just engineers you know profit profit profit. Then they lose their humanity they lose their soul they lose their spirituality, they lose their love they lose their artistry, because it's all about manipulating manipulating data, and they start to see people as numbers and data to manipulate through a funnel. So you need to engineer it's too much of the engineer, not enough of the artist. So you need and you need a balance of both. And in terms of go with the flow I this this phrase go with the flow I've always had a love hate relationship with it right because I think you need to engineer the banks of the river. First, and then you can go with the flow along the river, you can go with the flow, right, but you need to engineer the banks of the river, and then you can go with the flow right so you need both the artists and the engineer. So I hope this is helpful, or at least somewhat interesting. And thanks to those who are joining me here, Jason and Joan Marie, Donna, Paul, Patricia, captain. Thank you all. I don't see any comments right now but maybe, maybe you have some comments and questions for me that's cool if not no worries at all. And until the next video I wish you a balance of both artists and engineer within you. Take care.