 Santa knows where to find all the best and hottest smartphones just in time to make this Christmas better and bigger than ever. Better service, bigger savings, that's today's Appalachian Wireless! You could not have scripted a better Christmas setting in Prestonsburg with the Christmas lights twinkling, holiday music playing throughout downtown, carolers caroling, hot cocoa in almost every hand, and hundreds lining the streets in hopes of getting a glimpse of old Saint Nick himself. To top it all off, the area saw its first snowfall of the year blow in just as the parade was set to begin. City officials say this year's Christmas parade was another success. I think it's one of the greatest festivities we've had in a while and it's really great because of the season it is. The Prestonsburg, they deserve it and we want them to have the best we can give them. It's probably one of the largest turnouts we've had in a while. We've had a very, very good positive feedback from everybody. It is so wonderful and all through the week I've been down here and they've been having Christmas music flooding the streets along with the lights. And it just builds the system up and makes you feel so good inside to see that they worship Jesus this way. It's awesome. I love it. Merry Christmas to everybody. City officials say it takes a lot of hard work to put on such an event but it's well worth it. It takes a lot of effort, a lot of effort on the mayor's part and the city employees part. They have put so much time and effort into getting all this together and getting everything just perfect for tonight. We try to put something on for the whole community to enjoy, something that little kids up to 80 years old can enjoy. We just want to get everyone involved and get everyone out and just enjoy the holiday season. We would like to congratulate D&D Longcare and Snow Removal who won $500 worth of advertising at East Kentucky Broadcasting for the best business float in the parade. Reporting from Prestonsburg, I'm Shawn Allen for EKB News.