 Oh James all right, yes Yeah, welcome to the biggest podcast hip-hop the biggest hip-hop podcast in the universe I'm here with my of my co-host DJ soda can what's good yo. How's it going, man? Is there like a sound button I can hit? Yeah Yeah When the collab drops Introduce yourself guys. My name is James Wallace. I make clothes. I also make music and do funny stuff and Mostly on Instagram. That's what I do for a living. I Am here in New York to shoot some stuff and My friend will and I just did a big Shoot that we did together for some jerseys, which I think went really well Yeah, and I think the the fans will really like them. Hopefully the enjoyers the enjoyers will love the content guys We're always yeah, our solid slaves. Do you want to? What are Our lovely consumers. Yeah guys without your consumption habits and your Need to feel cool need to feel cool me and James would be working at Aldo's own But instead you would be I'll be all right. Where would you be working? Yeah We've not for the funny t-shirts we'd be in it. We'd be in a shallow and early sad grave. It's funny Here we are. It's funny. I used to really not like the t-shirts that I was making for like HS back in the day Like all all the all the like og t-shirts I would I would make them and I would I kind of I was selling I was like Oh fuck like this is kind of embarrassing because I you know not to be like pretentious or like, you know a weird or anything But I always kind of saw myself More I was more ambitious than just like making t-shirts, you know, and so it's very nice recently that all the shit I've been making is like stuff I'm actually really proud of and like not only is it cool But it's also like doing well and I think that's just very you know fulfilling and awesome and feels great What was your best-selling ever a t-shirt? Oh, but the Joe Rogan one do we sold like 700 of those? Yeah, dude HS was just like a I made a bunch of fake like shitty t-shirt mock-ups Like just for fun and I posted them on my Twitter and they just like blew up and then I was like Oh shit, I could just like really make these and capitalize and actually make money And that's how I'm a star hundred Starbucks was born. It was just t-shirts and then I Don't know. Do you remember how much money you made? Oh, dude. I actually I have a really funny story So I um the first like day I started HS like the day I like made the website for the t-shirts I think I made like like 1500 bucks and this was like I just graduated high school. I Was taking a year off in between like University like going to school I'm just like you know graduating or whatever and my mom like I She was like you need to get a job like you're not fucking around like you got to work so I got a job in a Like a grocery store and it was I was like I went in I went it was awful, dude I didn't I have okay, but I had the uniform. I did did the orientation like the day before my first shift I dropped on Starbucks. I made $1,500 and I was just like I'm not fucking going to that shift I don't need it and then yeah, that was the last time I had any sort of like real job Was that job orientation at the grocery store? Yeah, dude. I went there and I was like, yeah Oh, yeah, this is great And then I remember talking one like one of the guys there like some old old guy and I was like Oh, you know like I want to go to university. Oh, yeah, like I did I did that too I went to school. I was like, Jesus Christ What the fuck, you know, that's dude and also another job it went for I tried to work at H&M when I was like a kid Like and I was talking to the like in the interview I was like, oh, yeah, I want to go to school for fashion and like the manager at the H&M was like Oh, I went to Ryerson like the school I went to I was like I want to go to this program It's like I went to that program. Oh really? Yeah, the fucking like H&M manager. How old are you? 17 and that left a stinky impression on you. Holy fuck This guy's he did what I did, but you still ended up going to college, right? Yeah I am I did a but I did I went to the university for four years I did a I did like a media program that I dropped that I got switched to like I did fashion for a couple years But it was during like that like the peak of COVID so I didn't fucking learn anything. It was all just like really stupid Court yeah, dude, also fucking if you go to like a four-year like fashion University program For the first like full two years It's just complete bullshit like nothing to do with fashion all like more akin to like a gender studies program where it's all about like Ethics and equality and just like just like like I want to learn how to make fucking pants Yeah, but I went to fashion school and it was like two full years of just like The essays like yeah liberal arts. Yeah liberal arts like bullshit you took out loans to do that education. Oh, yeah, I got like 20 grand like probably more like I got like fucking like 30s. I can actually check right now I have like I have a credit karma app downloaded. I have good credit though So you really if anyone's you're paying it down right now or did you did you pay it down fully? No, I'm like, I don't know. I think I might just not pay it. There's no reason to pay it Yeah, I think I'm different if anything I'm just gonna like delay it Is there interest on it? Where's the interest? I don't know man. I can't as a kid who gives a third. I don't give a shit I like I could just go buy it pay it, but I'm I don't think I'm ever gonna do that I think we could buy a Porsche Macon. Yeah, which is what I did instead of let's go Yeah, I bought a Porsche recently. That was cool. That felt good. That made that made like the shitty t-shirts worth it Yeah, not okay, and honestly, I don't want to sound like a dick and say I didn't like what I was doing Because I it was still like I still loved it. I'm not like pretentious I don't care like I I'm not trying to seem cool. I love haunted Starbucks. I have it fucking tattooed on me It's the only tattoo I have I have HS But like I don't know it's just like I strived I wanted to do more than just t-shirts, but like When I bought that Porsche, I was like, yeah, I bought the shit selling funny t-shirts. Yeah, and that felt fucking awesome Yeah, and I was like, you know what actually it is cool like fuck the haters, you know Was there so you bought that recently was there a big drop you had that you that was like alright now I can afford this. Um, it's just it's like like four years of working straight and just doing drops for like a long period of time And you were saving consistently. Yeah, I didn't I've just been I haven't really like my expenses are super low, so I don't really What are your expenses? VW yeah, I had another car, but now the Port Portia girl annoying girlfriend Yeah, no, she's awesome. I love her but that's about it and like food and like, you know like But I'm interested when you're saving when you're saving throughout the years Are you putting away like a static amount every drop or no? Basically, well, it's so it's so variable right because like some drop you'll you'll make a lot more than others And like if you go viral like the meth hoodies I've sold like 800 800 of those and that's like I didn't expect that to happen, right because um Last year last year is when I started like seeing the real success Like before that it was enough like I didn't need a real job I could like kind of buy whatever I wanted, but it wasn't like I can go buy a Porsche It was like, you know, I'm doing night like this is nice This might go somewhere, you know, and then I dropped that it's funny too Because I came out of like a huge mental slump because all the vaccine should I was dealing with like my heart issues I was like if for those of you that don't know I got really fucked up by the vaccine I have some like heart problems and shit from it. It seems to be going okay now, but like for a while there was pretty I don't know what's happening, you know, and so tell like when Because you you have the vaccine slump But what was that like like where you truly crippled by it for a couple months? It wasn't it wasn't so much physical it was more like a mental crippling because you go to the doctor and you talk to them about it and it's like Oh, you do that You do like the the rudimentary heart test because there's like no Tests available to like check for what the vaccine does because it's just so new and experimental you go They look at your heart on like an x-ray. Oh, you look fine. There's nothing wrong with you You probably have anxiety So they just try and like this is like a common thing with like even with people that have like long COVID Where they'll just kind of gaslight you into thinking that you're fine because there's just the doctors are just they don't fucking know So they don't want to admit what they do. Yeah Well, one, they don't they don't want to admit to they don't actually know and the other ones They just don't really give a fuck to be honest with you like doctors are pieces of shit for the most part Like it's hard to find someone that actually like will generally take the time and be like, yeah Like let's see what's wrong. I believe you so did it black pill you on doctors Oh, dude a black pill me on like life. Yeah, like I'm it like fully radicalized me because it's like before that I was like, okay, let's get the vaccine, you know, I'm you know I wasn't really into any of that shit But then it like seeing it like just like fuck up my health completely and now I have like high blood pressure and like Fucking like I don't I get chest pains once in a while in my life I have like vascular inflammation all this crazy shit that happened to me It's like, okay Oh, so all that shit was just like for like purely profit and there was nothing about it related to health at all And it wasn't political. It was just a way to make, you know, some fucking rich ass with more money Yeah, yeah, dude. No, I like completely radicalized me on a lot of shit And I feel like yeah, it like I'm like I'm like I will do that It like Joker moded me for real. They destroyed your body for yeah Yeah, no seriously and it's like for dude. I'm fucking like I was like I was like a power lifter Like working out skateboarding every day like the healthiest I've ever been I had like fucking 9% body fat I was hitting you know, I mean I was in really good shape. I did not need that fucking vaccine I was like 20 years old dude. No, like I fucking yeah, yeah You had to get it for school though, right? School travel and fucking parents, you know, I just like but I should have just lied Honestly, but anyways coming out of that slump. I was like a holy fuck. Let's do it and I banged out the meth hoodie I did the the McRicks. Yeah, I did like that big Shrek backpack that did really well And I just had like a hit after hit after hit idea. They just kept making me more money and then Yeah, dude ever since then it's just then we did the pop-up, which is awesome Did the fucking Bob shoe did yeah things have been going really well and the meth hoodie was your most epic drop of all time Yeah, it did well did really well on Twitter when dude honestly like that's really underrated is like Blowing up on Twitter because I feel like on Instagram It's so much harder to kind of like get a post with like a ridiculous amount of engagement But Twitter has like a built-in feature that like shares. Yeah shit, you know, you hit the retweet Yeah, so that makes that makes it so much easier to get seen, you know, that's a good if you any designers out there making stuff When you're working on shit like the McRicks or the meth hoodie Are you thinking? like Because you're saying like you don't like doing funny t-shirts, but or not that you don't like it But it's not your preference, but like obviously the meth hoodie is humorous in nature Was that is that you sitting there thinking like let's go viral with this next one? No, I like I it's not that I don't like the funny aspect of it. I really like that It's just that like I feel like the t-shirt has a medium It's like the medium. I like I like I like making funny shit like that's like my It's like what I do. It's like my thing. I just want it to be Interesting and unique and actual like a general fashion product and not just like a fucking like printed t-shirt, you know So like the I love the funny part. It's just I want it to be cut and so I want to make I want to make it interesting I want to make it like a Something that's like very unique and specific and like it's not you can't just like go and buy another hoodie of the exact same Like style somewhere else with a different logo on it, you know So I guess it's I guess it's more about like wanting to design more elaborate stuff because I'm always gonna make kind of funny stuff It's like I love it. It's you know, I Want this to be fun, right? I don't want I'm not like oh like I feel like so many designers take themselves so fucking seriously You know what I mean, like you fashion guys are so like oh like I'm serious Yeah, I'm an art. It's you shut the fuck up. Like you you got rich parents. You make clothing. It's like just have some fun with it, man It's it's really not that deep and I don't know. I think people It's refreshing to see someone at least what I think is that someone actually seems to enjoy what they do and doesn't take Themself too seriously because I don't know man fucking life's too short Yeah, like with the vaccine shit to like when that hit me. I was like Jesus Christ like You know, I could be leaving soon, you know, so like I'm not gonna waste time Fucking around or like, you know, trying to try trying to like pretend something that to be something. I'm not or whatever. So What do you what would you call yourself? What are you? Content creator no Caster tick tocker. I'm a youtuber No, I'm kidding. I just It might sound kind of lame, but I think I just call myself an artist. Yeah, because I make music too I'm dropping an album urban legend. Yeah suburb legend and it's produced by my friend Rapallo and it's gonna be on Varg's record label cease to exist, which is dope because Yeah, that's really cool But yeah, anyways, I just make I think I'm just an artist, you know, that's what I call myself It's I don't know if it's pretentious or not, but it's fun. Fuck it. I think it's good. Thanks I'm interested the thing I'm interested in is like the details of your life. Okay, like How I live in stuff. Yeah, because you're an artist mall I'll call you a multimedia artist from the Styx in Canada. Oh, yeah, so tell me You've told me you're from the country like kind of back roads. Yeah, I live right now I live like where I live just for reference like you can't get it Like there's no Uber eats or anything or like skip the dishes or like uber It's like you're at you're out there Like it's like there's like the closest gas stations like a ten minute walk, you know And and is your neighbor how far is your neighbor from you close? So I'm not in I'm not in like a country. I'm in like a like a suburb just a very far out one. Okay, so it's not like It's like what city Toronto. Yeah, I'm like an hour from Toronto That's why but one of the reasons why I got the cars because like Where I live you got to drive everywhere. I spend like three hours a day in the car Oh, really? Yeah, it's fucked because like everything like if I go see Charlotte my girlfriend It's like an hour drive there, you know It's fucking if I go if I I drop off like I'll try and ship like 10 15 packages a day You know what if I have the stuff in stock, right? So I'll pack 10 or 15 up put in my car 10 or 15 10 week orders 10 week old orders Yeah, yeah, I'm really bad at shipping But also another if anyone's watching this and they're mad at me because their stuff takes long to ship I work it on my parents basement. There's no one involved in the process but me. I'm all just doing it by hand I'm packing every single order. There's not there's no like fulfillment center. There's no company It's just me like my girlfriend helps me out a little bit, but that's that's basically it. Tell me I'm let me let me ask you a series of questions. So what time are you waking up, dude? I have I? Late on a good day good day like like 11 30 12. Oh really? I'm just dude. I'm I don't know. I just I'm not I don't wake up early. So you wake up 11 30 Let's say but also to like Charlotte my girlfriend like works really late because she is a bar She works at like a bar. Okay, so it's like she fucking goes home hella late I'm going to bed at like three. So that's when you link her like after after work Yeah, it's I mean most of the time sometimes she doesn't work. We'll just hang out during the day But yeah, usually we'll hang out at night because it's I'll go pick her up or something so when you wake up Are you doing? I'm getting tell me your ritual you're brushing your teeth You're doing some sort of and you take cold plunge. No, I get up vitamins. Oh, yeah, I get up I do I do a b12. I do an Omega 3. I do a vitamin C I do I'm sometimes I'll do a b12 injection too because I have really low b12 It was like prescribed by the doctor because of the vaccine. Yeah, of course I do I'm on a blood thinner. It's called plavax. So I take all my fucking medications. I mean fuck. I feel better Yeah, no, I know like I'm like I feel like even since the last time I saw you I'm feeling better Oh, yeah, you seem better like I feel less like tied down by it and more so I mean honestly the worst part of it was meant anyways Yeah, but so you wake up you're in bed. Are you looking at the phone dude? Honestly, you got a quick morning jerkin No, I'm a night if I'm doing it tonight. Okay. I like to okay. So don't let me interrupt. Okay, you wake up I wake up. I'm fucking ready to go. I get out of bed make some coffee Look at my phone see what's up with Instagram put the packages in my car Fucking hop in my car and leave get ready to go drop off packages. I'll go skate I'll go to the gym. I like to get like an hour of exercise a day Yeah, just for like my mental health more so than physical. I feel like if you move your body get some sunlight It's like you just I feel like one thing people don't understand about being an artist for a living I think you too. I mean you do the kind of the same shit that I do is that Your mental health is so important to what you make because if you if you're in a bad A lot of people think that like art at least for me is generated out of like sadness or depression or like Oh, I'm so I'm gonna like channel it into my art for me. That's not true. If I'm making good art I need to be like fucking hyped like in a great mood. Happy having a good time like no stress, right? So you got to keep your mental health good and for me the best way to do that is just rigorous physical exercise I think people romanticize the Hollywood version of like the star of it like kind of the Tyler Durden fight club guy Who's like writing this manifesto in a beat-down apartment? It's like no if I'm getting if I'm getting too in a blow jobs and eating nice meals and yeah Getting good exercise. I'll prop you would think the quality of the product would be better I actually really like talking to Actually, I don't I don't know if I like talking though But I like I like trying to give kids in high school advice too because I had a really shitty high school experience I like trying to like help out kids that are like in like, you know, oh this sucks Like I don't have any friends. I really I really in some way want to like Do something to like help kids like that because that's dude high school fucking sucks. It was awful Yeah, dude, and I went to a high school in the fucking middle of nowhere like so Every kid that I like went to school with like there there was like no fashion no skating It was all like every kid just played hockey. There was like 200 kids in my high school. It was Fucking awful. So like I did it if you don't have anyone that hasn't common interests in your shit or whatever. Yeah You just can't kill yourself. That's that's the main piece of advice if you kill yourself You can't do it. You got to keep going It goes back you just have to hold on never fucking kill yourself because it's like Dude fucking tomorrow could be the best day of your life And oftentimes like I'll have a really bad day sometimes and I'm like, you know, we've all been there. Oh like life sucks Just give it one more day, dude. The next a lot of time the next day will be fucking awesome You know, you just had to just like a chemical in your brain Just like had a weird day, you know, just oftentimes it's just like a stupid chemical reaction your head And if you just give it some time, it'll go away and you're in a good mood again You know, yeah, and yeah, I think a lot of kids like I had a very odd high school experience It seems like you did too Very odd and I think in a way a terrible high school experience can be a almost a blessing because yeah But if it's too bad and you kill yourself, but you can't like that we that's not on the table No, I don't know if anyone's watching. Well, whoever's watching don't know Don't you're a fucking pussy the day you turn 18 and the day you graduate high school is the most liberating thing Oh, dude, it feels so good I haven't talked to a single person with high school with since I graduated good It might seem in the moment where you look at Chad Thundercock and you think damn if only that was me But you have to realize that In life is fucking roller coaster and if high school is the bottom It's it's only up from there. Oh, yeah, Thundercock is on the top of the highest mountain getting that Okay, he's on the top, but he's about to come the fuck down. Oh, that's that's a peak of his life Dude, I know kids like it's you know back to skatepark a lot of the kids will hang out with fucking peaked in high school Yeah, all the construction workers and shit not all them But like a couple of them and the way they'll talk about high school with this like oh, I was so cool Yeah, I went to all the parties. I was crazy. Yeah, it's like Great, dude. That's yeah good for you. I guess, you know, I'm you're 25 years old Yeah, high school was eight years ago. Yeah, seven or eight years ago kill you you can kill yourself Please do please do immediately. Yeah, those guys should probably kill those people need like um the I was a god in high school, bro Shut the fuck up go. Okay. Just get my fucking get my french fries, dude like bring it out bring You know, yeah big Mac. Let's go come on with my hot girlfriend in my fucking new car like all right, buddy See you later spit John Mike. Yeah, I can balls motherfuckers. Yeah, dude get on your knees You say great grand day, right? What's your go to Starbys order? I have I have two stories from what you just said, okay? First I like in the morning actually dude. I've been drinking so much Starbucks I've been trying to go to independent coffee shops lately That sounds I don't know but you can't say that bro. Yeah, fuck. I guess I can't but honestly I'll probably get a Starbucks tattoo it one day. I do like Starbucks. I just I don't know I want to support the little guy anyways If it's a really nice day, I'll get an iced coffee in the morning and then by the like the second coffee I'll have is a cappuccino I'm grinding. Yeah grande cappuccino. No sugar. You don't go for no ice white mochas No, I don't like the sugar. That's like one my one advice to people trying to lose weight You know, don't eat sugar. That's like the one thing you can't do no soda I'm I know I'm drinking a diet coke, but like this is fake sugar. Yeah nose It's like gives a cancer instead. No soda no fucking like sweetness. Don't put sugar in your coffee If you do just put like a let's put like a enough to just cancel the bitterness out Mm-hmm put more milk in it. No fucking sugar, dude cut that shit out. You just don't need soda. You don't need fucking sprite That is like the thing that'll make you fat you can eat Dog shit and like work out as long as you don't have too much sugar. You'll be fine, especially if you're our age Yes, dude, if you're our age, bro, there's like no reason you shouldn't be in like moderately good shape Yeah, like what the fuck dude, like you're if you're in your 20s and you're like fat just Just stop eating sugar If you got a couple of extra pounds on you it has to be in a in an alpha kind of bouncer power lifter Yeah, that looks cool because then you're like you're strong, but ideally you can be pretty lean Yeah, but you just don't be weak. That's important. Yeah No, but literally if like you just like work out and I don't know I just don't don't know don't like take your shirt off and you just look like shit You can be you can have a little bit of weight on you and like look like yeah Yeah, you can still look sick. Yeah, you know, but anyways, you know who drinks the most disgusting beverages of all time, but He is an exception to the rule. He's very skinny as Kentucky boy Tyler Dude used to be addicted to the gas station Duncan's yeah drink like three or four of them But now he gets the venti ice white mocha twice a day. I'm gonna be real with you. I got a buddy his name is Chris He's a Extremely talented skater. I think he's might go pro knock on wood But um, he um, he's on monster now and he For the longest time I was like 19. He's like young as fuck But um, he would just go and skate all day skinny as fuck like like literally like fucking a hundred pounds Push through a crazy bulk this winter. Do you are does that interest you pursuing weightlifting more than you do? Yeah, as soon as my heart gets better So like dude, I'll hit all hit all hit squats. Yeah, and I'll be like I'll be like like hard. I'll be boom boom boom. It'll hit me so hard. Yeah, I'll get a little dizzy So you get extreme fatigue not extreme enough to power through it But just enough to where it's uncomfortable in that night. I'll why don't feel that good Yeah, it's not nice, but do you wish you could lift like if you were oh dude If I was able to I would be like magic mic right now 100% really yeah I mean I'm powering through it. I still work out. I'll just I just take it a little slower And I don't go as hard as I used to how often do you work out? Depends man. Honestly not as much as I'd like to maybe once a week twice a week Honestly, like if it's a good week, I skate though every day. I'm getting I'm getting cardio every day So that's why I'm still not fat. Good. It's good. I also don't eat that much, but anyways Wait, can I get Ken? We were doing your daily routine. That's oh, yeah, I want to keep going sure so you get You drop all the packages off let's say one or two p.m. Then you get your hour of activities and yeah When are so in the evening and the early evening? Are you going home and going on Photoshop and doing a gesture like when he How many days a week are you doing like some today? I'm gonna do okay? mock-ups, okay, so I would say I'll drop off present packages, and I'll go to a coffee shop. I'll get a cappuccino I'll pop my laptop open. I'll get like 40 minutes of work done. So you like working in public Yeah, I just I don't like being in my house unless for sleeping or relaxing. I like being out. Yeah I don't know. I think I need to get an office. Yeah, but yeah, I don't I don't really like being in my house too much Especially if it's nice. I like getting a lot of sunlight, you know So if it's a nice day if the sun's out, I just don't like being inside So I'll go to a cafe. Do you have to do lists or anything like that? Yeah, but not like too formally like maybe like I'll wake up in the morning. I'll pull up my notes Yeah, all right. They're like the night before I'll like write out like what I got to do that day. Yeah, but um, I Don't know I used to be better at all that shit Like it's honestly like I don't want to I don't want to keep leaving the vaccine for ship But that like that shit stressed me out so much that I kind of like lost a lot of my focus that I had And I'm not as organized. I'm not as planned as I used to be and I'm a lot more ADD Just because I like not feeling right in your own body is such a distracting thing That it's hard. It's hard for me to like sit and focus is the same way I used to be able to So I'm very ADHD. Although I'm not, you know, I'm obviously not gonna take anything for it But I'm very jumpy. I'm very all over the place You would never take anything for you. Fuck. No, I never take anything for depression I would take anything for anxiety never take anything for ADD Fuck that. Just go just go harder. Go do some push-ups. Don't fucking if you're watching this Don't you dare go on any depressants that shit does not work If you having a panic attack or if you feel like you're you're about to like fucking collapse on the floor To have like a huge sip of beer and you'll be okay. I'm serious. Yeah, like you don't have like half a beer And you'll feel okay yesterday. Oh god, dude. Yeah, dude. I was I was having crazy crazy crazy. I was just I think I was smoking too much because I But whatever I was just anxious and James said let's have a beer and I was like But dude, I'm and you asked me at the end when we were a little bit drunk You were like did the beer help and I didn't want to say yes because dude society has hasn't encouraged Weed like oh come on manage cool for you But fuck people forgot about that for all of human history After work like you crack a drink like there's nothing wrong with using a little alcohol It makes you feel good. Yeah, you're not getting blackout drunk at the Joey shoot But you're having two fucking cans of Budweiser. No, okay. Here's the thing though, dude It's like if you're gonna use something anything you know, if we're gonna use a drug use a substance You're gonna use a fucking an app. Yeah use it in a productive way Yeah, if you're gonna have a beer have it so you can like work more. Yeah, have it So are you gonna like fucking relax relax so you can work harder? Yeah, have a beer if anything you do It should be to like it should be a tool. You should use it for you. You shouldn't let it use you Yeah, I mean, but if you're fucking stressing you're having an awful day, dude You just want to fuck kill yourself. Actually, maybe if you don't kill you that beer can actually make that worse Yeah, but if you're just like anxious if you anxious you have anxiety you got to get shit done fucking have a beer Yeah, it'll just cut that like hey actually everything's all right Mm-hmm, and do what do you think what did the fuck do you think like Vikings did before they went into battle, bro? Right, they fucking had a beer. I think that criminalization and and like That kind of bad look that alcohol has gotten has to be Related from big weed from big weed, but also big pharma big pharma, bro People didn't have antidepressants for the first 90% of human history. What do they have?