What are the best practices for PDF optimization?

What are the best practices around PDF (and other document) optimization and when does Google choose to show these files over other web pages? Blind Five Year Old, SF, CA

Want to hear more about the history of PDF ranking at Google? Listen to this snippet from a recent conversation with Danny Sullivan, Amit Singhal, Ben Gomes, and Matt Cutts: http://www.youtube.com/watch?v=pt6qj5...

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