 Okay, so what we're going to do right now is we're going to set up our custom audiences and this is what it's literally all about 99% of social media advertising is literally all about. Custom audiences tracking those who watch previous videos. And tracking those who click on your ads. Go to your website. Some may opt in some may not. But the fact that we're tracking them all. That's what it's all about. And you can only do it when you have when you have landing pages like this and you're able to customize the domain, which is what we've been able to do. So now let's simply set it up in in Facebook. So click the three lines to the left. And we're going to set up three audiences. We're going to come down audiences. And this is a bookmark as well custom audiences, but you'll see it there audiences. And so our first audience is going to be is going to be we have these two right here that we set up the intro video 25% and then people who engage. And then this drop down in the top right, can you hit that little drop down, not that one, but right below it. There's that little arrow. Yeah, click on that. Yeah, perfect. Okay, give us a little bit more room. So the first audience we're going to create is an audience based on on people who click on your ad land on your landing page, but not opt in. Right. Many times we click on ads we go to a website, but for whatever reason we don't purchase we don't even click on many much more after that we clicked and we landed there. And that was about it. That's an audience. So we want to be able to track those who land on a page. So click the blue button create audience. And then we're going to come down a custom audience. And we're going to be very, very specific as well. This is all about specific being super specific. So we're going to go website, website and then next. Okay, cool. So now over here that in fact did we add the pixel to the pages. No, you know what we have not right we haven't. Okay, so what we're going to do today is we're going to add the pixel and we're going to set up custom audiences. So go ahead and go back to Cartra. Let's let's open up the page that's what we haven't done. Okay, so we haven't. Okay, cool. So, I guess we could do we could do any of them. So we're going to start with we're going to do all of them. Okay, thank you or start wherever click on edit. And go into edit. Yeah, go in go into the actual page. You have your folder. Yeah, we're going to just work out every folder. So, so FB business manager folder, click on the folder and come down to pixel. Yeah, your bookmarks FB business manager your bookmarks to the left your folder. Yeah, come down to come down to come down to come down a pixel. So we're going to activate this pixel and go to scroll down to that blue dot click on continue pixel setup and then met a pixel. Connect. Install code manually. Copy code and then continue. And then all those are on continue. Continue. And then the domains already been verified so continue. And then and then go to pixel overview. Okay, cool. So now we're going to take that pixel and we're going to we we already copied it so now go to Cartra. And we're going to simply paste it in so to the very, very left settings and come down a tracking code. Okay, tracking code and scroll all the way down and paste it into the Facebook tracking. Apply and then actions publish live. Yeah, apply actions publish live, and then return a dashboard. Okay. Go to these three pages that you have the tabs download now schedule your call refresh the page. So refresh this page refresh the schedule your call now, refresh your call confirm. Okay, cool. So now Facebook just read the pixel for the first time. So now did you refresh this one refresh this page. Okay, cool. So now go back to the events manager and then refresh this page and this page should open up. Perfect. We're good. Okay, cool. So now exit of this. Okay, so now our pixel is on the pages all all we got to do so now go to your. So actually, that's fine. That's fine. Okay, cool. So we're good here. So now let's click now we can do our audiences. So three lines to the left and go to audiences. Yeah, it is and it was because the red dot so as we come came over here, we click on the blue blue button create audience. And then we went. Yeah, custom audience and then we went website it was the fact that I saw the red dot and I'm like, man, we didn't install it yet. Now it's green. So now events. So now we're just going down from top to bottom. There's the green dot the pixel is activated. The events all website visitors come down and go to specific. So again, we're going to be very specific. So come down a specific people who visit specific. Yeah, okay, cool. Now, get the link for the download now page so that's your landing page so go up there and copy this link the whole actually you just need you just need the the domain Sharon Bell realtor. Yes, no w w w no HTTPS. So just just that none. No w w w. Yes, so just take the domain. Okay, copy that, and then just bring that over to right here. Okay, so we're going to paste it in. And so what we're going to tell Facebook. No, no, no, just paste it at the bottom. We're going to tell Facebook here and then hit the drop down. Yeah, perfect. So we're telling Facebook here that that to keep people and 30 days, 30 days I would go I would go maybe I would go maybe maybe maybe 45 days the max like that's the max 45 days. Okay, okay, so we're creating an audience of those who landed on the landing page, but never opted in. They landed, but they never opted in. And how does Facebook know that because we're going to tell it to him here. So scroll down. They landed on that first page, but they never landed on the second page. So click exclude people. Now get the link for the thank you page. So copy this one everything except for the w w w. We've got that. And we're going to all website visitors go specific. And then the retention 180 max it out at 180 and then just paste in that link. Okay, and then scroll down. And we're going to give an audience name this is this is this is buyer guide page visitors buyer guide page visitors, and then in parentheses only. Only landed here they have not opted in buyer guide page visitors only this will be an audience that you'll always retarget. So on every ad create audience every ad every ad you'll always retarget this audience. They've landed on the website but they've yet to they've yet to opt in so now done. Okay, so now click on create audience again. That's one audience that's buyer guide page visitors only the next one is going to be website. We're going to go next. We're going to go specific. And then the retention 180 that's the max 180 and then paste in that link you have the thank you page link. So paste that in no no don't touch contains paste it in right there. And then scroll down. And this is audience name buyer guide leads, buyer guide leads. So, so when it comes to the leads when it comes to the thank you page this is the thank you page create audience. There's two things that you got to do with with the thank you page number one was create the custom audience that's what we just did. This would be an honest click on done. This will be an audience that you always exclude. So as you start to capture leads, people are going into this audience, then you'll start to exclude them so add number three and on for example you'll always exclude this audience. Okay. I'll exclude my buyer guys. Yeah, they don't need to see they don't need to keep seeing your because they're already. Yeah, so exclude them. Yeah. So, so that's that and then and then the next audience would be create audience will be simply your, your appointments anyone who's landed on the call confirm page, put them in an audience. So website. Next. And then, and then yep, specific. So this is called confirmed and you can go 180 180 is fine on this on the max and then just get your call confirmed link and paste it in there. And so now audience name just appointments or yeah appointments scheduled appointments or whatever. Okay, create audience. And that's that so those are your three audiences. Yeah, those are those are super important. Those are super important audiences. So as you go and run the ads, so click on the three lines to the left go to the ads manager. So now, as you go through the actual ad setup, which will just kind of go through the first step now but click on the green one, the green button create. And let's say we went with, let's say we went with, well, we got to set up our custom conversion that we're, that's what we're going to do next but let's just say we went with traffic go traffic, and then continue. And then over here the drop down you're always going to go categories you're always going to go housing. So right. Categories. Yeah, housing. So as you go to the second step, this is where you would choose your budget, this is where you would choose your, your, your targeting, but this is where you would also choose the retargeting of audiences or excluding of audiences so scroll down come down audiences. So right here. Keep going. Right here, right here, right here, custom audiences. So if you click inside that box custom audiences, this is where you can retarget your audiences. So you'll see your audiences right here so as you go on again this is super important and this is super, super basic it's super obvious I don't know why people still get confused on this part. When you're retargeting all your retargeting are people who watch your videos or people who visit the page only. That's it. So if they've watched any of your videos retarget them if they've landed on the page, but they haven't opted in retarget them. That's simple. And then and then for your leads, your buyer guide leads, click away get away from the drop down. So on the on the excluding you would click exclude. So if I don't want to target those who've already opted in, I would exclude them so exclude click the box and I would exclude the buyer guide leads. That's it. Oh, I see but if I'm retargeting me. So I'm going to include. No, you're going to. Yeah, go ahead. I'm either include them, or I'm going to exclude them, and I'll exclude the leaves. That's all you're doing is excluding just not the way you have it set up there. But but you're including so you're including buyer guide leads and you're including page visitors only right so you're including exclude so down at the bottom exclude, you're excluding leads. I had them both include got it. Okay. Yeah, that's it. That's it. That's simple. It's that simple. So, from this point on just keep creating audiences around videos keep creating audiences around any landing page. But but right now I would go all in with just the buyer guide I wouldn't even run an ad for anything else like I would only run. Yeah, my buyer guys ready to go. Yeah, so so exit of this. So we're done with custom audiences so any questions on custom audiences that's pretty much how you set up a Facebook custom audience. No, that was awesome.