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KLTV - Clays for Kids aims far in annual March of Dimes fundraiser

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Published on Jun 22, 2012

When you think of fundraisers for charity, you often think of golf tournaments or 5K races.

But one local group is changing local fundraising by aiming at a very different target.

The fourth-annual Clays for Kids is happening Saturday morning at the Rose City Flying Clays complex in North Tyler.

It's a morning where teams of shooters get together to compete, shoot sporting clays, and it's all to support a charity event organizers say is often overlooked.

"Every year, Farmers Insurance has Be a Hero for Babies day," said Tyler agent Susie Johnson. "That is one day that all the Farmers agents across the United States pull together to raise the money for the March of Dimes. And in East Texas, we chose to have a clay shoot because of the location and the people that we have in East Texas that like to shoot."

Five person teams pair up to shoot ten rounds on the course -- and the high-scoring team walks away with new trophy belt buckles.

"It's very exciting, and of course, very competitive," said Johnson. "The people that come to shoot, they like to shoot, and they know that we give trophy belt buckles and they're here to win."

But it isn't just the shooters who win -- babies all over East Texas win, too, thanks to the money Farmers Insurance raises for local March of Dimes causes.

"I know that locally they write grants locally that bring the money back into East Texas to do Centering for Pregnancy and help mothers get prenatal care and the kind of help that they need at Trinity Mother Frances when they arrive with a premature situation," Johnson said of the March of Dimes.

Johnson said she has been surprised each year by the amount these shooters have raised.

"The first year we did this fundraiser, which was four years ago, we thought, oh, if we could just raise $1,000 we would be happy, and we ended up raising over $7,000," she said. "And every year it has grown more and more. And this year we hope to double or triple that."

And she said she knows why the fundraiser grows and remains popular year after year.

"It's a different way and a different fundraiser. Everybody gets kind of caught up in the golf tournaments and the walks, and this is just something that we can do that's a little bit different," she said.

You can register your five person team at the event Saturday morning.

Registration starts at 8 a.m. and the shooting gets started at 9 a.m.. Lunch will be provided and there will be raffle prizes as well.

It costs $100 per participant, $500 per team to shoot, and their goal is to raise $15,000 dollars. For more information on the event, visit the Rose City Flying Clays website.

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