 Welcome back to Entrepreneurship Tuesday and why in the morning at Y244 Channel is where you can find us across all our social media handles. At Michelle Ashira is where you can reach out to me across all my social. This particular session we're looking at the videography business. If you're lover of music and you love good quality videos and also film, this is a composition you want to stick around for especially if you want to get into this particular business. In studio I am joined by King Slaki who is the CEO of Touch of a King. Films, thank you very much for creating time to be with us. Thanks a lot for having me. So when did Michael fall in love with videography? Well around 2011. Yes that's when I grew a passion of photography. Oh you started with photography? Yes. Okay. Yeah. Pole Pole you can grow into videography. Okay. Yes. So how did you gain the skills of being a videographer? Well all I can say it's self-taught because I use I use the YouTube tutorials. Okay. Yes. Actually I've never been under someone. Okay. That's nice. I've had that conversation in someone here and I was like how did you get the skills of the like the like self-taught but it is not really self-taught because it's YouTube. Yeah it's true it's true. So it all started from YouTube and then how did you acquire your first camera because I know when it comes to videos and taking nice pictures it requires you know good quality and that is expensive. Yes. So how did you get your tools of production? How did you go about that? First I used to hire them then with the time I got saved Pole Pole then later on I bought mine. Okay. So how did you raise the capital? Did you save you call friend or not that. No actually music pays. So from the clients that's when I bought my own equipment. Would you say that you were intentional when you started that you knew this is what I wanted to do. Not really because I'm a fan of affairs and ticketing. Interesting. Yeah. So actually my mom thought I'm a potato. And at the end of the road I'm not doing whatever. Okay. So did you put your certificate into work? Did you look for jobs? Did you work for how long? Did you work before you ended up being a videographer? Actually after I graduate that was the end of that career. So there is this a friend of mine is also a videographer. By the name of J. Mengi. So J. Mengi gave me his wedding pics. So when I was editing, I was like Kings who can transfer his skills into visuals. I think it's a power. So that's how I really answer to videographers. Stupid like him. To look up place you first of all started with photography then you ended up doing videography. Now editing skills. Is it something you're also interested or is it just like you know like a core product. When it comes to if you're a photographer and your videographer you have to know how to edit. Yes. First of all I think creative. Okay. Yeah. Now come when you're a photographer definitely let's move to edit. Yes. All right. So from the point where you're editing and then you transfer the skills to videography. What was your first project and what was the reaction from the client? Well, wow. It's a funny one because my first project. Okay. Now Okay. Hey. When she took to me her indoor shots, so I edited it out And I said, funny thing, that video won awards back in Congo It was a big song What's the name of the artist? Mas Masilia Yes, it was my very first project When she took to me, I was very happy You never gave up, you still pushed on and everything What would you tell someone who is watching this and they have failed in a particular project in terms of business or even if it's in film What would be your advice to that person? Persistence and perseverance is the key And consistency Because when you are in a situation, fight, fight, fight At the end of the road, you will be familiar with the situation Packaging is also an aspect of winning your client's trust Your clients are familiar with the lady that she didn't know She thought you had it all figured out So if you are in this particular business, you have to package yourself in a particular way So that you can win your client's trust I think the key is self confidence Yes, yes And having the skills which is more important Yes, it's true Another something unique about you is that you only do videos for gospel music Yes Why did you take that road? Why did you decide for it to be that way? Actually, I grew up in a place where I didn't know what would happen And most probably because I found out Those people worked for God That's why I decided to take it as a fall That's the reason why I decided And I will only work gospel music Okay, so looking back when you started, that is back in 2011? Yes, yes, yes 2011 So when did the Touch of Kings start? When did you establish the company? First of all, I've worked under a couple of labels Before you started your company? Yes, exactly Mark Stoneheats gave me the docket Mara Kwanza So I had perfect skills Later on, I met with a building also And he gave me a platform In fact, I was in shape I was raised a lot Alright So then in 2016 I went to Uganda I went back to Kenya in 2016 When I came back, that's when I started Touch of a King Alright, did you have a business plan? What was the whole idea? At what particular time did you feel like this is the time to start something of my own company? When I was a baby I was like I was a bad boy So when I reached the place Now you've grown wings enough to fly on your own So when I came back That's when I started my own company Alright When it comes to you working with artists and different projects How do you come up with your rating card? What determines that this particular video is going to cost this much And this particular video is going to cost Extra of this much Depends on the concept of the song Yes Artists are also members of the band There's a airport and all that And I just sit and shoot on the streets Makes sense Yeah, definitely To end up with planes and all that So basically it depends on the ratings Or rather the message in your song Okay So from there then you sit down with an artist And you decide this particular mountain What is going to be for this and this and that So far looking back, do you have any regrets When you started the company? No, not at all How many clients have you had since when you started? Let's mention artists that you know They've done well and you're actually proud of it Because you can mention all of them Yes Maybe the videos that you've done And you probably got a recognition of a sort That's it I'm proud of myself I'm very happy to be here At Kianza And I'm proud of that A particular project of a person I'm Steven Casolo The song is Kitole That video is what you did that video? Yes Another artist is Nuki Saluti Yes That's how it is Okay So let's look at your marketing strategy When it comes to At the end of the day, it's a business It has to be out there People have to know about your business So what sort of marketing strategy do you use? We have a team Led by one Godin Wendor Actually Once I was in a project I normally called Wendor To ask his project Then from there I got to know How it works How I print media How I do interviews And that's what I do Because I work at the airport Yes Okay Has there been a situation Where you've worked with a particular artist And they felt This is not what I wanted After the final product Have you been faced With that particular situation? Unfortunately, no Not yet Not yet Just never know the future Right So what are a couple of challenges That you've faced along the way? When I was robbed of my equipment Okay Yes Which equipment is this? The cameras? Yeah, cameras and lights Yes, everything in fact Because I still have to shoot Wow So how did you How did you come back From that That drawback of just losing The terms of production Wow Wow It will take time Because it will be my investment In my life Absolutely It will be my life savings It will be my memory I will invest everything With these equipments But still I will be able to stay So you need to have a moral Then fight back Are there any forms of insurance cover That are there to just Cater for situation like this Where you lose your terms of production By then I think But right now What I'm going to introduce Even a corner cover Is an artist Who will voice your voice In case maybe you end up To voice your voice You will be covered Oh Like the artist from TZ Omi Dimples Omi Dimples You see A situation like that If you want to cover Definitely it will cover Yes So what are a couple of achievements That you have acquired along the way I won't mention But a lot From the music industry A lot Probably could give us Like one that stands out I think Buying my mom a piece of land I can term that as a Greatest achievement That I've achieved from the music industry Bringing land in this conversation Do you think land is an investment? No It depends on whether you want to eat Yes Okay That's true If you're planning to Probably resell it in a couple of years Yes Okay So what are a couple of financial lessons That you have learned along the way In your line of business Top three Let's go with top three Financial lessons that you have learned along the way I think Once you've gotten certain amount It's always better to Like to spend after you've saved Spend after you've saved Yeah Not save after you've spent Okay And what's your mantra When it comes to saving How many percentage do you save? I save like 40% 40% Okay Okay so It's on a saving account Or an account that brings You know interest Yeah it's an account that brings Interest Okay Any other investments Apart from Videography Yes Well actually as I said In videography I'm also a farmer He's a farmer He's a farmer Yes And I have a reaction to that So you have seen the videography Yes exactly And they say that Your way to wealth Is having numerous channels Of bringing income Exactly Is that the direction you're taking Yeah, yeah, yeah, okay. Yeah, because Nairobi you can't only live with one job. Okay. Yes so Especially during this time of when COVID hit it hit us hard. So when it comes to you Okay, so when it comes to farming yeah, what is it is it like hectic to balance from this other side Because I believe when you can't always try. Okay, there's always a notion that even if you decide to be a farmer You have to like be there because people may take advantage of the whole situation in your absence, you know What are you doing? Do you think it's a challenge just balancing the two or do you Okay, let's answer that first before I ask another question. Well, I think it's a matter of putting trust Wow, I see dizzy work. Yes. Yes. Yeah so We're nice up here, but definitely Those people are trustfully Yeah So to be asked for my videographer Don't be too good. Ah Zote, yeah. Yeah. Yeah. Okay. So what is the future look like for? touch touch of a king Yes, touch of a king in probably Three years down the road. That's two three years down the road In three years time, I think touch of a king will be a proud label to have Assisted so many artists because I'm thinking of Sorry, I'm thinking of signing artists. What I was was the lucky one a talent. Hmm. Yes Then they can also act like giving back to society, right? It's true. Yeah. Yeah, the less privileged, but they have talent Yeah, the the means That's that's that's something that I would like to to see happen. Yeah, okay So for someone who's watching this and they're wondering What would I want to work with you? What is different about the touch of touch of King? There's so many production videographers out here. Yeah, I want to you know Work with you. What would be your what would be would you tell them? Well, King's lucky tell them definitely Kibaya charge it and buzzer I like that Yeah, Kibaya Charging is a user. Yes, so what are you putting in town? I Jean Okay, and The face book for you to appear the same name Okay, and I'm trying to find a cousin. What are the top or just winding up? It's not fun. I can be sister. What are the top three things that you look out for? I think message Spiritually I'm to appear At me funger do you want to miss here? So I try to find what channel is you can find as a cross all of social media handles at Michelle Ashira is where you can reach out to me King's lucky. Yes, King's lucky across all social media handles Yes, King's lucky across all social media handles. That's where you can find him And if you have any any question about video videograph videography Wow But so if you have any question about videography And He's good to take you through on that and if you want to walk out to walk with him He does an amazing job. So that that as well King's lucky so you can find him at Michelle Ashira Try to find a channel so you can find us across all the social handles Make sure you don't touch that dad will be right back with more on why in the morning