 Recently I watched an interview between two marketing experts and they were lamenting to each other about how hard it has become and increasingly so to get clients to stand out above others in an increasingly noisy content environment. They said you know what worked five years ago no longer works now and and even what worked last year doesn't even work as well now and it's like how do we keep up with all these new technologies and new strategies and and rise above the noise etc. and I thought it is so sad that people are doing business from that standpoint which is actually a mainstream traditional very widespread mindset and I'm gonna call this mindset the competitive business mindset okay and I'm gonna suggest to you an alternative which is the cooperative business mindset or you might I might even want to call it the humanitarian business mindset which is imagine using strategies that you would want everybody else to use wouldn't that be a novel thing instead of thinking oh I just found the latest strategy and I hope that I'm the only one in my niche that knows about this and that uses it so I can be on top and and get the business before other people get the business right because that's usually how business is taught if you follow most other business strategists but I'm gonna say there are strategies where you wish other your competitive you wish your competitors would also use such strategies because then the whole tide is lifting all boats that everyone benefits and so let me give you kind of four keys to doing cooperative or humanitarian business the first key is generosity generosity is in terms of content okay especially so imagine if you would want your competitors and everybody to be creating to be sharing their very best messages so that everybody can benefit including you including your clients okay and that also inspires you from their generosity of spirit it inspires you to also be generous in saying let me share my best as well because look nobody's holding back everybody's sharing their best so that everybody can benefit and it's really the generosity comes from the intention it's not that oh I'm gonna share my best so that I can crush every all the other competition no it's I'm gonna share my best to help my clients your clients help help you the competitor I'm gonna help everybody and I hope that you'll do the same so that we can all learn more quickly together and rise together so that we can go on to sharing even better content so generosity is the first key the second key I would say is connection rather than competing and saying let me get the business before you do let me try to get all the business and let me make sure my clients don't know about you kind of thing if you were a competitor I'll say let's connect so that I can better understand how to refer the right people to you at what stages do you help them best and you can refer the right people to me at what stages I help people best so if we all connect more okay whether it's with competitors or whether it's with niche mates or whether it's with colleagues or friends we would all have more business we would all have more referrals the third key would be focus as you connect for referrals you'll discover more and more where you can be truly excellent in the ecosystem of services that are your colleagues okay if everybody could focus on a particular type of person or solving a particular problems for particular types of people at particular stages we would all have enough business rather than saying oh I can solve eight problems a to z for anybody then suddenly I'm in competition with everybody else even somebody who solves problem M I'm in competition now because I can solve problem a to z right my modality is so great I could solve all the problems and so focus is the third key focus in our in our niching so that we can truly be excellent in our craft it's really hard to be excellent solving problems a to z it's much easier to be excellent solving problem M okay focus is the third key and finally the fourth key is love wouldn't it be great wouldn't you want your competitors to also truly love their clients and to truly love their colleagues like you to truly love their audience so that you feel really good about referring people to them who are right for them and so for you as well truly love your clients so that you are keep you keep getting better and better at the services you're providing for them keep delighting your clients more and more keep loving your colleagues referring them to business okay if everybody did that you would want everyone to do that because then business works for everyone so I hope that this is an an inspiring alternative view to the mainstream hyper competitive type of business that's always trying to keep up in exhausting ways this way is much more gent it's it's diligent but it's a more of a gentle inspirational cooperative kind of diligence that lifts everyone up so it makes you feel really good about the kind of business you're doing so I'm George cow always open to your comments and your questions and until the next video I wish you well