 Okay, we're back here live at the Velocity Conference in Santa Clara, California. This is theCUBE, our flagship program. We go out to the events and extract the signal from the noise. I'm John Furrier, the founder of SiliconANGLE. I'm here with Courtney Nash, editor from O'Reilly Media. This is your ecosystem. This is your community. What do you- Yes, this is my tribe. Welcome back to theCUBE. Now you're- Thank you. This is your show. You talked at Fluent, but this is your deal. Yes. I think John also said it's like doing your wedding over again. I can't get more than 10 feet at a time. It's been a great week. Weddings are like that. It's like all the stuff's going wrong, but people don't notice the little things that you do. But what's your take of Velocity? Because we were coming in here, Dave and I were trying to package up a good story because it's a hard story to tell because it really is on the cutting edge of the modern infrastructure. You've got some DevOps on one hand. You've got performance and automation. Chef, puppet in the middle. You've got UI, UX design, and performance in between. It's everything. Yeah, well, I'm going to throw that back to you. What do you think of this compared to Fluent? Well, my first reaction was it's a browser conference because a lot of people think about the browser as the front end. It's got mobile. It's got big data analytics with performance, management, automation, and DevOps. So my first one was I can go to DevOps. I can make it a browser conference and a mobile conference and a design conference all wrapped in one. That's the way I see this right now. And the people that are here, the alpha geeks, are the ones really designing that integrated system. So I think to me what this is, is the consumerization trend. The consumerization of IT and the enterprise side is full force and early. People are investing and trying to figure that out. The web scale companies are trying to take performance to a whole other level. They've done DevOps. They've been there, done that. They've done the SSDs. They've done that stuff. So that's good. And then you ratchet up the other side, which is what's the edge container? Mobile, browser. So I think it's hard to describe, but it's really relevant. It is hard to describe. Did I do a good job? How did I do it? That was pretty good. I think the thing that I was the most surprised by at the conference this year, you come every year to try to figure out sort of what's the bleeding edge, like what are the different things. And the thing that was really interesting to me this year was this focus on perception. And I don't know if you and Steve talked about this. But one of my favorite talks from the entire conference was Rachel Myers and Emily Nakashima. They used to be, both of them at ModCloth, Rachel's at GitHub now. And in terms of performance, in the front end, sort of the page load, right? Time for your page to load used to be the Holy Grail of performance, right? So people would be sitting there trying to load something. How long does it take for the whole page to load? And it's now much more about perception, right? Versus the actual course, how long does the entire thing take to load? If you can actually give people the perception of speed, that's almost more valuable than speed itself. Raw, true speed. So I thought that was one of the most interesting themes that was emerging out of the conference this year. Here in California, obviously, we have another one coming up in New York. We'll get that plug in. And so now people are starting to talk about like feature load time, or how can you get just above the fold stuff to be painted? So that was a really interesting, bleeding edge sort of trend as far as I'm concerned. We definitely heard that. I would definitely agree with you. That was one of the most important highlights. I think the other thing that I would add to that is that we heard on theCUBE specifically was this notion of designing the trade-offs together, so it's not just siloed, UX, UI, guys, and gals. And then on the infrastructure side, the DevOps world, they want to do a good job. They want to serve developers. So the trade-offs on the design side was a very big message. Yeah, and the design trade-off is really interesting to me because when you talk, people initially started talking about DevOps is between being operations and dev, but I think what's happening is that the pain points are moving all the way up the stack and the things you need to understand about performance, you can no longer just put it off on the system. And front-end developers and even designers now are starting to have to deal with the kinds of things that systems engineers used to have to deal with. So now you're trying to build a page and you have to start worrying about the GPU and you have to start worrying about physics when people didn't used to have to worry about that as much on the front-end. 3D modeling, we had the folks in here talking about 3D in the browser. That's there. What about mobile, augmented reality? These are the new, it's interesting. What did you think about the piece about the big data? Because there's a little bit of big data in here. I know you've got Strata conference, not your show, but you know, O'Reilly's got a big show in Strata, but there's some big data in here. Well, I mean, Strata and Velocity, I think, are initially starting to, you see the overlap the most when it comes to performance and data, right? And I didn't actually get to go to the talk that Ilya gave about mapping that on top of the HTTP archive, but that does sound pretty fascinating in terms of giving people more access to data. So, especially with mobile, and you look at things like, what do you mean by data now, right? So some of the biggest challenges to mobile are things like images and video. And I think that is a new way, if you think about those as pieces of data that you're having to look very big pieces of data, then I think things start to get really interesting. The other interesting thing I would share with you, and I want to get your take on this because this was not teased out very well other than our CUBE interview. Kate Matz did a talk on PopForms, her new leadership thing. So the human aspect, we always talk about that at O'Reilly. Ed Dunbill on the big data side, always talks about the human aspect of it. He or more than ever, you're talking about the human aspect. She's got this leadership background. I thought that was very interesting. What's your take on that? I know cultivated something you guys are looking at. Could you share your perspective on how you're looking at that? Because when you have this transformative environment that is integrated and the value chains of companies are changing, how they deploy and use technology is going to change job functions. It's going to create new opportunities and change. Right. So there's two things I catch myself saying a lot. One is that I say that every technology problem is a people problem. And now every company is a technology company. So every, you know, I don't know how your math is, but basically now every company has people problems. But that's not new. But I think some of the things that, Velocity has just always been a place where we've talked a lot about culture and change and how technology plays a role in that. I think we talked a little bit about this at Fluent and we saw it again in the keynote today and Jonathan from Twitter is giving a really great talk on this today about failure. And how do you handle failure? And in the end, we like to not talk about failure, but failure has such, it always comes down to a human component. And you can try to design your systems to be as high-performing and as bulletproof as you want. But if you really have to deal with these kinds of human people problems and where are those intersections between humans and technology? And that's often where you start to see those failure points happen. And failure is a big topic for us in the performance world, right? What's interesting too, I want to share with you is that it was a real diversity to the audience and the audience, the participants in theCUBE. We had content delivery networks. We had Akamai and Edgecast on. We had AT&T mobility on basically saying, hey, you know, we always get the brunt of the bad news of the battery drains early. It's AT&T's fault, right? So like they're working on making apps better. So they're looking at authorization. So you got AT&T and a variety of other companies that all have an interest. So it is the thread of the fabric of this world is the stack. And the stack is changing. You're seeing functionality, the tooling, moving up the stack on the app side. It's not just app server optimization, web server optimization. That's a hard thing to get your mind around. And so I thought you guys did a good job there. How are you looking at that category of app development in particular? Well, I was just talking to somebody else about how nobody can see what's in the stack anymore, right? Like, this is a part of a problem when you talk about failures, you don't even understand what's going on under, nope, nobody can understand well enough like what goes on under the hood. And one of the other, I'd say right now sort of sub themes that I started seeing coming out of Velocity this week is less is more. Especially when it comes to app development in a weird way, right? Sort of focus on them. We talk a lot in this industry about minimum viable product, but I think everybody looks out there and they go, I want to be Twitter-y and I'm going to scale to a billion uses. And the reality is, is most people see all this technology and all these tools that they have available and when you think about app development you really need to start, be good at being small. For a while. Becomes large scale, came from a small scale at one point. Yeah, and so I'm starting to see some interesting things about that, I think the one of the last talks today is about enough with the JavaScript. Like, we've had this boom in JavaScript in our industry and it gives us so much flexibility but it's added a lot of pain to the process as well, a lot of bloat or whatever you want to call it. So when I look at the app development world and especially in mobile and in performance I'm very much seeing this sort of return to start small, be more simple, focus on the smallest things you can do for your users. And that's a user experience philosophy as well, if you think about it, it's like, you know, fast track on what the goal is. Right, but it ties into performance in the long run. I mean, if you start building this complex sort of whole system geared towards Twitter and you're not building that app then you're actually letting your performance goals get in the way of you. Yeah, it's so funny, I went to the big shows this year, EMC World, you know the vendor shows and they're saying they're trying to talk to the IT guys. You don't have to be Facebook to get the benefits of Facebook or Google, in other words, web scale, right? That's the hyperscale market, right? But Facebook started out in a dorm. Yeah. It was small scale. My SQL server is on the cloud. So small scale, I think that's a really important point. Small scale becomes large scale. Eventually. If you do it properly. So my final question for you is, what do you think of the live sketching? She was amazing. I thought that was fantastic. It was the highlight of the show. Yes. I was on Twitter and I'm like, what's live sketching? Is that a new protocol? Is that like a new job? Yeah, it's a new job. New tooling. It's just this amazing. Did you guys, did you get her in the booth? No, I wanted to get her. I mean, I've been watching her sketch. I said, we want to get those images for the cube. We can put them up on our site. It would be great if you guys can get some of those up. That was something I've never seen at a conference before. It was fantastic. Who was that person? Do you know the person? I don't, I feel terrible cause I didn't, I don't know her name off hand but I hope you guys could find it and put that up. Natalia? Yeah. That was just amazing. She was good. So shout out to live sketching. We're a big fan here in the cube. Obviously great stuff. And certainly hot on Twitter and trending on Twitter on the show. So we got a couple of minutes, we have one minute left. I want to get your perspective on going forward. Obviously good show. It is kind of like a wedding. I would say congratulations. It was a very big success. Thank you. A lot of geeks. Still developer centric. Yes. We see some big companies here, some IT kicking the tires, the progressive IT guys, the big names, not just developers. So you can see it exploding a little bit out. Yeah. It's still a conference for developers with that in mind for people on the trenches and operations. And I saw, I mean, out of vibrancy this year that I hadn't actually felt as much in previous years I really was excited by the conference. And the DevOps is a hot topic in IT right now in enterprises. So that's, you got that going, they call it private cloud if they want to call it. So it's got a little cloud flair to it. What's New York going to be like? Can you share with us some of the data that you're thinking about what you guys are looking at in the landscape for the ecosystem, for velocities? Well, I mean, New York is going to be really interesting. Again, maybe from that intersection with Strada and big data, but we're obviously going to see, I think a big focus on finance and media going on on the East Coast, which seems like, sort of a no-brainer. But I think that that's going to push the boundaries of performance and data where those two things start to cross over. And you run into some really icky privacy stuff in there and security stuff too that I don't think we deal with as much with some of the more startup focused and smaller scale, those types of companies that we see at Velocity in California. So I'm looking to see where that tips a little bit. Okay, Courtney Nash here inside theCUBE giving us a taste of what's to come and kind of looking at what happened here. Velocity Conference is a major force that brings together what I'm calling the modern infrastructure, the modern application environment, the modern developer environment where you got to understand what's going on in the other parts of holistic view of accelerating change and performance. Congratulations on all your hard work. We'll be right back after this short break here inside theCUBE after this short break.