 So I'm going to start off with a map. This is kind of a mash-up between average income and population density. And the fact of the matter is global brands, they know their future revenue and earnings growth. They're not coming from these blue regions, North America and Western Europe. But rather, there's this newfound emphasis on the purple and red regions. These are the regions of the home of this new emerging middle class. And this new class, we're talking about 2.4 billion people. And it's growing, right? I mean, since 2000, the aggregate wealth in India has tripled. In Indonesia, it's more than quadrupled. And by 2020, we're going to see over a billion middle class consumers in India and China. So this is retail as we know it. I mean, this is a photo that we took in Carrefour back in 2012 when Carrefour announced that they're actually pulling out of Indonesia. Now why would an organization pull out of a country of 250 million consumers that's projected to be one of the largest economies in the world by 2020? It's two words. It's system D. System D is this phrase that has been kind of pirated from Francophone Africa and popularized by Robert Neuarth. And it basically talks to these entrepreneurial resourceful merchants in this informal economy, an economy that's not necessarily regulated. One that's not necessarily has much registration or taxes at all. But it's massive. There's 1.8 billion people who are working in system D, almost half of the workers on the planet. And this is something that is, again, going to be growing. And it's challenging because these are people who are operating outside of the traditional regulations. But it is massive. It is the largest retail channel in the world. There's over $10 trillion. And so people think that Walmart is PNG's largest customer. And the fact of the matter is that PNG's largest customer are these group of informal entrepreneurs. And there's some real challenges associated with going to market in these places, right? Not only do you have to figure out all of these, how do you get into this fragmented distribution channels? But there's clear issues associated with copyright that a lot of global brands are very tentative about. The other major challenge associated with system D is how do you provide discounts to consumers? Like if you're selling your product in system D in India and you want to give 10 rupees off across the board, do you think that rural merchants actually going to take 10 rupees back from his till and give it to that consumer? Ultimately, system D, the D could stand for the shortcomings. There is a real lack of data. There's no way to discount. So at JANA, what we believe is that the mobile phone has a real opportunity here to make a difference into this massive retail channel. Now, as we heard earlier, there's over 7 billion active mobile subscriptions on the planet today. More than 5 billion of them are coming from emerging markets. This is the fastest growing technology adoption ever. And so we started the company actually in East Africa. We were giving prepaid air time to people to give us some data about themselves and their shopping patterns. And this was so popular that we started thinking about what other types of actions can we start incentivizing in these underserved, understudied markets? And so that's the opportunity we're going after. So you're buying a bar of soap in Bangalore. We can give you 20 rupees of air time. You fill out a survey in Shanghai. We'll give you one RMB worth of air time. You even watch a video in San Paulo and you can start earning air time. And so you're starting to basically start engaging with brands and providing data. And so while you start, when you think about this technology as something that drives promotions in reality, it's something that really is focused on data. And we're relatively big now. We've integrated with 237 mobile operators, which means we can instantly compensate all 2.4 billion emerging middle class consumers. And what does that mean in practice? You know, you go to a rural interpreter desk right now in India and you'll see billboards that say get 10 rupees off of clinic plus shampoo. So the consumer goes to our system D merchant. She buys the shampoo. She types in the unique ID on the inside of the pack. And instantly her phone receives 10 rupees worth of credit. So we're bypassing that traditional retail channel. And the real value is not the sales lift that we're driving, but rather the data, right? We're finally being able to start quantifying the world's largest retail channel. We're starting to create a dialogue between these global brands and these next billion consumers. And it's something that, you know, can bypass that traditional retail channel. So the average consumer in emerging markets spends upwards of 10% of their days wage on mobile air time. You know, if we can redirect half of that $200 billion that's being spent on advertising right now in emerging markets, if we can redirect it away from the people who own the billboards and directly into the pockets of the very consumers that these global brands are trying to reach, we could give a billion people a 5% raise. And so, you know, that is, from my perspective, the future of retail. You know, we have more insights, you know, more efficient marketing and ultimately economic empowerment on an unprecedented scale. So I'm gonna leave you with the question of, you know, what do you guys think consumption in emerging markets is gonna look like? Thank you.