 So we're here at the ID Tech X here in Santa Clara, so who are you? I'm Kevan Karimi, I'm the general manager of the Wireless MCUs at Atmell Corporation. So Atmell is pretty big at doing MCUs, no? Absolutely, so we have over 40,000 MCU customers from the smallest L family of devices that we just announced last week at Electronica using M0+, all the way to Cortex M7 which we announced again at ArmTechCon a month ago. We're very much involved with MCUs and a long heritage of MCUs. 40,000 customers, that means 40,000 basically companies using it, right? Uniquely, absolutely. And each of them making millions, how does it work? So as you get involved in the Internet of Things and you look at people who are working on Edge Note devices, you see these are MCU players. A lot of these guys are smaller companies, they're in the industrial market and they're smaller players. But that's where the innovations come from. So as you're familiar with Arduino, all Arduino Unos and Arduino Zeroes, they're using Atmell MCUs in them. And that's where majority of the innovations are going to come from, from smaller players. So the 40,000 customers for us, we look at them as these are the innovators of the future of the RIT. So you said all the Arduinos, like the ones that were before that were using ARM, was that Atmell? That was Atmell, that was our AVR processor, which is our 8-bit processors. And we have Arduino Unos, which are ARM-based processors. And we just announced actually our Arduino Wi-Fi shield, which again uses our Wi-Fi built from the grounds up for battery operations. And it's one of the top 100 EDA, it just showed up in the EDN list as one of the top 100 innovations from this year. Based on ARM processor as well as of course our Wi-Fi technology. So what's this new ARM Cortex M0 Plus that you launched? So this is our L family of products. This is the one that was built from the grounds up for IoT applications for battery operations. And if you look at it from a core benchmark, it beats the closest competitor by 3X. So in terms of microamp per megahertz, it's by far 70% more efficient than the closest competitor that's out there. And it's an example of the new portfolio you're developing focused on battery operations for Internet of Things, Edge Note applications. So this is the lowest power consuming ARM processor ever? This is the lowest consuming ARM processor, 32-bit microprocessor that runs on batteries depending on the type of application, runs on batteries for years. So can you last for 12 to 15 years like you said in the presentation? It all depends on the use case, but absolutely my Wi-Fi can run on two AA batteries for years. Your Wi-Fi? My Wi-Fi, the ARM processor obviously can run actually more. It all depends on the use case and the application you follow. But it's the portfolio for us is being built from the grounds up for battery operations. So target is battery operations, coin cell and double A's and triple A's for years of battery operations. If you look at consumer, consumer is looking for a consumer market. Your target should be 4 to 5 years of battery operations. If you're looking at industrial, your target should be 8 to 12 years of battery operations. And that's the main driver for the portfolio that we're building for IoT Edge Note. So Wi-Fi, who's making Wi-Fi in this planet and how big is Atmel with that? And what's your specialty in that? So there are a lot of Wi-Fi players, actually traditional connectivity players that they have retrofitted the Wi-Fi that they develop for typical application for mouse and for regular connectivity, excuse me. And now they put an IoT tag on it. Ours was built from the grounds up for IoT Edge Notes and battery operations. So we're not after high bandwidth, MIMO, multi-antenno type of applications, multimedia distributions. We're not after wireless sensing networks. So our Wi-Fi is tuned for very low leakage, going to sleep really fast, waking up really fast, memory retention. Things that are required for using Wi-Fi in command and control system for IoT applications. So this is ultra-optimized Wi-Fi, ultra-optimized... For battery operations. For the wireless sensor network. For battery operations, absolutely. And in fact, under NDA we're very open to discuss it with you. Even our footprint of our Wi-Fi is about 30% to 60% smaller than the traditional players' Wi-Fi that are out there today. So extra silicon that they carry means extra cost, extra power consumption. This was built from the grounds up for battery operations. So how do you optimize? How do the engineers work on designing the chips to make them so optimized? What goes into designing this? So there are a lot of tricks, but it starts with the use case. It starts with understanding the IoT applications. It starts with looking at it specifically for IoT applications. As opposed to saying I'm building one product that's going to match for all these family of categories of applications. You focus on it as this is for battery operation, for low-band with command and control IoT type of applications. And if you start from there, then you make choices that are focused on a Wi-Fi that is not always on like your access point. The Wi-Fi that is targeted to go to sleep real fast, wake up real fast. You make design choices that makes it smaller, makes it more focused on sleep current as opposed to active current. It starts from there and then innovations that our RF engineers bring in which make very compact RF elements. So what is the 802.11ah? Because you talked about this and this is a new special one. So ah is the future of Wi-Fi for IoT type of applications. It goes down to ISM band in 900 MHz, sub gigahertz. So the range is higher. The bandwidth is tuned for command and control. It's lower bandwidth, longer range, lower bandwidth obviously means lower power consumption. Longer range, very beneficial when you're talking about for in-building penetration. Again all of that comes together 802.11ah is the future of Wi-Fi for IoT type of applications. Is it ready or is it just people talking about it? It's standards are getting frozen but you will see prototypes from us and our competitors by Q4 next year and Q1 of 2016. So this is coming up but it's not white spaces right? It's not, it's in ISM band right now. It's near the white space but it's not it? It's not but so there are other technologies that are based on actually our silicon. Our partnership with SickFox has been announced. It's based on again sub gigahertz frequencies for the wireless sensing networks that are optimized for wide area network coverage of IoT type of applications. Alright so there's lots of things that are going to happen in the future. You had a big presentation there, what were you talking about? So it was describing the topology of wireless sensing networks and the infrastructure that you need for IoT. It talked about the service delivery framework where a member of OIC, where a founding member of OIC, open interconnect consortium. How important it is as an industry for us to come together to establish the framework for service delivery and for communication between the devices. Then it was about the type of communication technologies that you need. Again from an atmospher perspective we have we support Bluetooth, Wi-Fi, 8.0.15.4 different flavors of it whether it's 6 low-pan, whether it's ZLL and ZigBee as well as sub gigahertz. So from our perspective we support all the technologies that are required to support IoT. Now the thing that the ad special goes back to the heritage of Atmel which is focus on power consumption and we built everything from the grounds up whether it's the MCUs, new portfolio for IoT as well as our connectivity all built from the grounds up for battery operations. So OIC is an important thing. OIC is an open interconnect consortium, very important future of IoT service framework for co-operations between the industry players as well as interoperability between different types of devices for different types of markets. OIC is a consortium to define that. And it's open? It is open. And it's open source? It's open source and actually has well defined IPR policies which it isn't available in the market by other consortiums today. Alright so what do you think about ID Tech X? I think it's been a great great show. It's one of the pioneers of wireless sensing networks. It has the right mix of type of mix of technologies that are now becoming relevant they've been added for wireless sensing networks for energy harvesting for energy storage for printed electronics for years and now all of those technologies are becoming relevant for Internet of Things and so they're riding away. ID Tech X is a great place for companies to come to gather information to network as well as to learn on what's happening in the industry.