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The Cog




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Published on Jun 25, 2006

This is one of the most amazing ads I've ever seen, truly a thing of beauty. Fully two minutes long, it's a Honda commercial called "Cog," the most elaborate Rube Goldberg device you've ever seen set to film, all made entirely of car parts. It required 606 film takes to get right. It's so perfectly filmed, you can't imagine it, you've just got to see it.


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