 I don't know what phrenology is, it was in Vogue a little over 100 years ago, and the idea is that you can look at somebody's head, study the bumps on their head, and you can tell from that their intellectual ability, their character. So just run with me in this thought experiment. Let's say that there's a university department on campus, and let's say it's, you know, 1330 or whatever, and you're in the university, and these people are pumping out articles about phrenology, they're going around measuring people's heads, they're going around looking at people's eyes and saying, you know, hey, you should have a scholarship, you shouldn't have a scholarship. You legitimately have evidence that they're in danger in society. How would you engage those folks? I would ask this team, what shows phrenology is actually accurate, what are their character? It just sounds like causation and correlation. So you demand evidence? Yes. Okay, so let's say the evidence, they say thank you very much for demanding evidence for phrenology, and they point you to the Journal of Phrenological Studies or whatever it is. No phrenology. And they said Dr. So-and-so, full professor, he has published eight articles in phrenology. This guy over here, Woolman is a study in the eyebrow. This guy over here is a study in intracranial protrusions at the micro level or something. You want evidence? There's your evidence. Yeah, you have a solution? They don't have specialties in phrenology. So if they don't have specialties in phrenology, what business do they have publishing in a phrenology journal? Said from the dude with a small skull. Right, I mean that's the kind of argument that people who have warped skulls make. How do you get around that argument, someone says that to you? That you're just born with your skull and the shape of your skull and the way your brow furrows? It tells a lot about your character. It tells me that you're the sort of guy who would attack the discipline of phrenology. Before we didn't know what this bump meant, but now we know. Now we know because Dr. So-and-so, who has tenure in the phrenology department, has spent the last 20 years studying this individual bump on someone's head and produced a vast line of literature on the bump. And other people have cited that literature. That literature is cited by multiple people. So we know it must have some currency, some intellectual attraction. You look confused. Wait a minute, it's just people referring to other people? Well, what's wrong with that? That's the way we build the canon of knowledge. OK, so what do you do? You see that people are being hurt. You see that people are lying to themselves. What do you do about it? One way to try to expose them is to write a fake article and try to get it published. And if you only make some up, they'll show that people who can make some up and have no sense can get published. That might be something.