 2020, I think there's gonna be a lot of consolidation. I think that a lot of these bigger companies that weren't built right and had a solid foundation are gonna start consolidating with some of the bigger companies because when it rains, you don't wanna get wet. So I think getting under the umbrella of some of these bigger companies, I think that this will be the year of brands. I think that brands are really gonna start to emerge. You see a lot of entertainers and athletes, like you said, starting to join the industry. So obviously, you wanna use their influence in a positive way. So I think that brands are really gonna start trying to separate themselves. That's one of the plays for us is really trying to increase our visibility. Our motive is being, we are a lifestyle brand with purpose and our purpose is about empowering uplifting the black and minority communities that was most affected by the war on drugs and trying to create true opportunities for ownership and obviously job creation. For 2020, we see actually a lot of hemp on the horizon. There seem to be a lot more of those licenses coming on board. In addition, we see that there's still gonna be a tightening in the economy and it's really gonna mean a lot about execution for companies both on the ancillary side, license side, whether you're a retailer, a processor, or making sure they execute on what you say you're gonna do because it's gonna be harder to get money. You know, in this industry, it's crazy. We're trying to figure out what's gonna happen next week. But I guess in a couple of weeks it will be 2020. And we have been looking forward to think about how the industry will look next year. And I think that you're gonna see the bigger, more serious players that are focusing on the science that are not focusing on the hype per se but more on the science are gonna flourish. And you're gonna see a lot of operators, the smaller growers, unfortunately, that maybe got into the business without really knowing what they were doing 100%. And I spoke with a few yesterday and it's very, very unfortunate, but it's just the way it is. And we're gonna be seeing, I think, a little bit more of that next year. Predictions, I think it's gonna continue to shake out. I think that there are players who are based on compliance and those that have the most serious approach to compliance and product quality will be the winners. It takes a lot of capital to manage that in the most profound way possible. And I think that's gonna shake out a lot of industry newcomers who weren't quite prepared to have to operate at a much more dietary supplement, food and beverage type compliance level. So all of the folks making product we're gonna have to make it a way at such a level of quality and compliance that others in the industry, not in cannabis, but in food and beverages and dietary supplements in general, acknowledge that we are now a part of that industry, not just something that gets to play outside of it.