 The competitive insights is owned by Martin Markey and it was a six-week survey, quite intensive. The survey, I think, was a sample of 400 random people and then 200 of our own customers. And what they found was that Highland Radio, they all listened to Highland Radio, because when we went into their office, before he opened his diary to go through all the findings, he just tapped with his pen on the diary and said, Highland Radio. Highland has the biggest listenership in the county. It definitely gives the business a higher profile when you're advertising with Highland. I get a lot of feedback from people who hear our name mentioned on the radio and when I meet people who don't know me, I mention Blue Poppy and they say, oh yes, we've heard of that. So it's put our name on the tip of people's tongue. You need to keep yourself fresh and relevantly. So with that radio advertising, in my case, I have different parts of my year like where two boys were, wedding time out there. So it's just putting it into the, putting it in people's heads that, yeah, I do this and, you know, we're open for business now. There's so many thousand people listening to Highland, what's they're not getting a paper? It's not like you just hand over money and that's it. We get a personal service. It's like having a salesperson for you all the time. What we found was there an increase in turnover, especially in or done low store down in the west of Donegal. There has been an increase and we think maybe up to 10% and we put that down to the advertising that we're doing with Highland. Highland Radio has been like my backup team. They've given me confidence to extend my practice. We started with a group of four. We now have a team of eight and that team is expanding. That confidence has grown and it's allowed me now to make plans to open a second surgery. People were originally just opening this as a small venue, a small country venue. We had three, four staff at the start. We built up to six, seven, eight. Now we have up to 15, 16 staff. That's thanks, a lot of it is thanks to Highland Radio. They have helped us in so many ways with their advertising reaching out to the wider community and getting the people into this rural area. With Highland we've found with more customers, more thoughtful that we've had to bring on more staff. We've expanded that way so it's worked out well for us. Out of no hesitation in recommending Highland Radio. I would say try it for a year or two, that's what I'd say. We have the proof because of competitive insights. That survey is an expensive survey, an independent survey we've got done. So it was proven to us that people are listening and they hear our ad. So we're delighted. I had been on that chair four years ago and I was reluctant. But once I was seen and it was explained to me and I thought about it and I thought about Highland and there are many listeners there as this would give it a go. Maybe a bit reluctantly, but today I'm all for it. We can't do without Highland and if you're sitting in that room, in that chair, thinking to yourself, well I want to go for it. Don't hesitate, go for it and you will reap the rewards I can guarantee.