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Sealord TV ad parody by GREENPEACE

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Published on Sep 27, 2012

UPDATE: Sealord previously bought much of its tuna from boats using purse seine nets set on fish aggregating devices (FADs). These floating lures attract far more than adult tuna and this destructive method is globally responsible for catching about 200,000 tonnes of other marine life every year.

Sealord announced on the 29th of May 2013 that it plans to remove the method from its supply chain of canned skipjack tuna by early 2014.

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We made this spoof of Sealord's TV ad to reveal the truth beneath their public relations before their pledge to move to more sustainable methods of sourcing tuna.

Sealord's tuna was previously caught using one of the worst tuna fishing methods -- a deadly combo of fish aggregating device (FAD) and giant purse seine net which catches and kills endangered sharks, turtles, juvenile tuna and lots of other ocean life, and threatens tuna stocks.

That is not a conservative approach, it is not taking sustainability seriously and it will not leave our oceans in a better condition than they are now. Many of the species caught as bycatch around FADs are in serious decline.


Note:
We mean no disrespect to the people in this video. Sealord have run this advertising campaigning knowing the unsustainability of their tuna products and the damage that FADs are doing to ocean life. The people of Nelson and other fishing communities around the world deserve to be fishing in to the future. Only healthy oceans will provide long term jobs for the fishing industry.

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