 David Shepard from Iowan Demand. Thank you, Brock. OK, OK. We love VMware. VMware is great. Well, he's snuck in. We want to make room for alumni. VMware, you know, we're agile at theCUBE. We talk about agility and business continuity. We're the same thing, Dave, you know? We're highly available, always on. Great to meet with you. OK, Dave, I'll let you. You guys too. Iowan Demand is actually a. Nice and close. Closer. Iowan Demand is one of the services that Iowan Data Centers provides to our customers. We are. Iowan Data Centers provides data center as a service to enterprises, world's largest enterprises, governments, and solution providers. Iowan Demand is an offering that we developed about three years ago with Hitachi as one of the core components of that. And the reason we went with Hitachi is all of our customers demand the always on, always available infrastructure. And Hitachi enables us as part of that solution to provide it. So cloud computing has been a big buzzword. And infrastructure as a service has been a big buzzword in the industry. As a data center as a service provider, we want to make sure we could fulfill our customers' needs. And we did that through our Iowan Demand offering, taking best of class infrastructure and providing that as a service to our customer base. So you're a customer of Hitachi's, both as a cloud service provider, but also as a data center service provider, correct? Correct. Okay, so you're a USPV customer, is that right? That's correct. So what do you think of this announcement, this whole event here? We think it's great. So if going through the presentations, and we'd obviously had some briefings as a customer, going into the release, Hitachi has really helped us enable, again to our customers, what our four key tenants are, which is the flexibility, innovation, reliability, and efficiency, reliability being key to every one of our customers. So we operate with 100% uptime service level to our customer base. We can't do that without, you know, these common denominators obviously going to be the most important. So as a data center provider, we can provide that, if we're going to provide infrastructures, a service or cloud services, we have to have that reliability built in, and we can do that with Hitachi. It's only continued to escalate with their innovation, which ties into our being innovative. We can now deliver that even at a higher level than we could before. So you're at VMworld this year, and there was a lot of talk about cloud service providers. John, we had a number on theCUBE, and the big theme that we had was cloud service providers are going, nobody's stopping them, and you know that with your on-demand business. At the same time, the internal IT operations are beginning to benchmark themselves against the cloud guys. So you see both sides of that fence. What are you seeing there? Well, we're seeing exactly that. So there is no, there's no absolute in technology, there's no organization that's going to go 100% cloud, but it is going to be a key component to every organization, whether it's an internal cloud, external cloud or a combination thereof. What we can provide and the focus that we think is going to be very important going forward is an enterprise class to that, right? So it's not the organization that can give you a commodity or very inexpensive. That's going to apply to a lot of organizations, not to our customer base. We want to focus on the enterprises and the government. They don't pay more for that, because they need that. That's what they're looking for. Correct, correct. They need the security, they have to have those built into it and it has to always be available so that the reliability is the number one factor in both the data center and the cloud computing. You see a lot of the commodity offerings on the cloud side that are consistently down for various reasons and it's hard to have 100% of time and it's very expensive. So in order to be able to provide that we again, partner with organizations, the Cisco's, the VMware's, the Hitachi's that can actually deliver that. So we're talking about that off camera. You talk about Cisco, VMware, Hitachi, you kind of built your own VCE-like thing because you did it with Hitachi, right? Because that's your core platform provider. Talk a little bit. You said you did this before anybody else really did it, right? You sort of engineered it yourself? Well, innovation is obviously a core tenet of IO data centers as a whole. We have a very strong engineering background. So about three years ago, we started in this offering and we used that internally on our own infrastructure for over a year testing that with some beta customers, making sure this was gonna work, making sure that this was truly a scalable offering. And then we took that to the market and it's been very well-embraced for the every reason I talked to is we spent the time doing it. It wasn't just an off the cuff offering that we needed to get out there and attack something. We listened to our customers. We supplied to our customers what they needed which is the enterprise class which VCE is obviously VMware, Cisco and Hitachi have a very similar story, right? So it's the high quality infrastructure. There's only a few providers out there that can do that and we've selected Hitachi for the obvious reasons. What are the big things that CIOs are telling you? What's on their short list to do? We actually saw a couple of them in the presentation today, it's more with less, right? So that's where data centers a service a lot of organizations have traditionally built their own data center. They spent the huge capital dollars on building a data center. They can't do that anymore because they have, they still have to, they have to perform internally to the same level but they have less to do that with and their CFOs have directed them no major capital spends on data centers. So how can they do that? Well one is obviously outsourcing to cloud a portion of their business. The other is outsourcing data centers to service which is what IO does. So we can provide that same level of service without the huge capital outlay to them and also provide that at a, because that's our core business model at a price point that is much more efficient for them. Excellent. So my last question for you David is what advice would you give to customers out there that are looking to, you know, do more with less? Call IO. Excellent advice. That's like the same as 1-800? Yeah exactly, IOdavisetters.com, exactly. No, it's evaluate. So it's really looking at the details. So there's a lot of information out there and a lot of that information is, you know, marketing spin so to speak but getting the details, you know, we're very IOs, you know, our color scheme is black and white and it is black and white input, output. Make sure you're getting what you're actually thinking you're going to get. Excellent. All right, well we're here with David Shepard of IO on Demand and IO data centers, right? Correct. And it's great to have you in theCUBE. Thanks for coming by. Absolutely, thank you. All right, appreciate it. We've got Brian Householder up next. Thank you. He's our last guest of the day and Brian kicked off the day today in the main session and he's going to anchor theCUBE. So let's go, we'll go find him and we'll be right back. So.