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Published on Oct 30, 2017
Make players pay before they play. Offering video games as a 'freemium' only undercuts their commercial potential. Research by assistant professor Joost Rietveld. Read more on RSM Discovery: http://bit.ly/2xyxcEu
Read the paper: Rietveld, J., Creating and Capturing Value from Freemium Business Models: A Demand Side Perspective, Strategic Entrepreneurship Journal, Forthcoming: http://bit.ly/2gVaF1m