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Consumers spend less time and money on ‘freemium’ video games

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Published on Oct 30, 2017

Make players pay before they play. Offering video games as a 'freemium' only undercuts their commercial potential. Research by assistant professor Joost Rietveld. Read more on RSM Discovery: http://bit.ly/2xyxcEu

Read the paper: Rietveld, J., Creating and Capturing Value from Freemium Business Models: A Demand Side Perspective, Strategic Entrepreneurship Journal, Forthcoming: http://bit.ly/2gVaF1m

Music CC by Questiion: http://www.freesound.org/people/Quest...

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