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Benny Ong's showroom Singapore- PureDetail

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Published on Feb 16, 2012

A showcase of how PureDetail brings out the intensity of colors and vibrancy in an exhibition on fabrics.

PureDetail
Every fibre counts. Texture is all around us; in nature, in architecture, in the objects we desire and the things that we value. Photographers, artists and designers have long appreciated the value that texture can add to their work, emphasising it at every opportunity to add depth and richness to their work.

In the world of retail showing every detail is essential. Designers use it to enhance the appeal of their products, combining complementary or contrasting textures for a beautiful effect in everything from fashion to furniture. Now there's a way to bring those details to life, using thelatest technology to optimise texture and make each and every product on sale look irresistible.

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