 back to our channel. If you haven't yet, make sure you subscribe to stay up to date with all the content that we put out on a regular basis. At this point, we've got success coaches in our program who are putting out their content every single day in multiple sports, so make sure you sign up and subscribe to stay up to date with all the latest content that we put out. Now, if you want to get in contact with me to discuss, well, to talk about your business, firstly, and secondly, to get any ideas on tips on how to run promotions with your business, then there's two ways you can do that. First way is in the description of this video, there's going to be a Canonly link. You can click on it and schedule a free 15 to 20 minute call with me where we can jump on Zoom. I can ask you a couple of questions about your business, see where you are, see where you want to get to, and I can show you some actionable steps to take this week to grow and scale your training business. Now, if you just want to send me a question, then you can do that as well. You can send it to Make Money Coaching Sports at gmail.com. Today's video is something that I was talking to a coach about last week, and I thought that it would be a good idea to come on here and make a video to talk about this. These are what yearly promotions to run with your clients. If you are a soccer trainer and you have clients at the moment, and you are working with either clients in a one-to-one setting, a small group setting, or you run camps or clinics, the three primal ideas that I'm about to share with you today will really help you. These are promotions that you can run with within your business, with your clients, and having helped coaches to do these already, we've seen great results with them. There's one soccer coach that we've worked with. He ran a bring-a-friend promo, and he managed to make an extra 3k or a camp that he ran. There's a lot of benefits to running promos, and what I'm going to do, I'm going to break down the three main ones that I want to talk about today. Now, again, there are hundreds of promotions that you can run. We are pretty much experts at this type of space or this type of thing that we do, which is to help trainers and business owners to create these promotions so that they can promote and market it to their clients, and they can build their business and get more clientele. The first one is the sign-up today promo to get 50% off. The way this promotion works is very simple. If you are a one-to-one trainer and you're working with clients on a one-to-one basis, the way this promo works is if you have set up an evaluation session, so a prospect has reached out, they've applied for your program, they've set up an application with you, you've got onto the Zoom call, you've arranged an evaluation session with that client. The next bit is once that evaluation session is complete, you've provided them with feedback and you feel that you know what, they are a good fit for my business. The next bit is we want to look to sign them up. The way you can do this is you can have them, if they sign up today, they get 50% off of the next month's training. The only way this really works is if you have an online platform that is doing all of your billing for you. If you charge clients online and you charge clients on a month-to-month basis, then this sign-up today promo will work with your business. To give you an example, say I've got a coach in business, I work with clients on a one-to-one basis, a parent has applied for my program, I've reached out to them, I've scheduled a Zoom call, we've gotten that Zoom call. I've invited them for an evaluation session, this might be a 20 to 30-minute eval session. It's shorter than normal. Normally my sessions are an hour, but I've limited today's eval for 20 to 30 minutes. I feel that they're a good fit for what I do. What I want to do is now I want to get them to sign up. I might send out an email or I might call them up and say, we're running a promo today that if you guys sign up before midnight, you will get 50% off of next month's training. Now, for a parent, that's fantastic because that's a little bit of a discount of the normal price. You can do this with all new clients that join you or that come for evaluation sessions and you feel that they are a good fit for what you do. That is the sign up today promo. Second one is bring a friend promo. This bring a friend promo is more geared towards camps or clinics. It's one that I have run in the past with my business and it's one that we've helped coaches to build and integrate into theirs as well. The bring a friend promo is very simple. If you're running a camp or clinic and you've put a limit on that camp or clinic for up to 12 players and at the moment you've only got five signed up, what you can do to boost your numbers is you reach out to the five that have already signed up to that camp or clinic and you speak to the parents and you mention to them that you are running a bring a friend promotion for that camp or clinic. The way it works is if you bring a friend and they sign up to the clinic then we will either refund you the total amount that you paid for that camp or clinic or we can give you a discount of your one-to-one or small group training service. Now a lot of parents will do that but they will commit to this type of promotion because for them it's a no-brainer. They can get a family member to come, they can get their neighbor, they can get a school friend, they can get a teammate, you know they can get anyone that they know to come to that camp or clinic and essentially if that friend signs up for the camp or clinic then they get the clinic for free. Okay so what I normally do is I give them two options. One is we either refund you the money for that camp or clinic that you originally paid or we give you a discount of your next bill if you do small group training or you do one-to-one training. Okay so this one is the bring a friend promo. Third one is pay upfront promo. Okay now this one only works if you are charging clients upfront for their training service. Okay so to give you an example I've gone through the evaluation session with a prospect, they're a good fit and I'm trying to get them to commit to six months of training. Okay now they've got two options, they can either number one pay month to month which is a direct debit that comes out of their account every month that's set up on an online software that I have or the second one is they pay upfront for that six month. Now if they decide to pay upfront for six months then what I normally do is I give them the six month for free so essentially instead of them getting to getting to pay upfront for six months they're essentially paying five months upfront with the last month free of charge. Okay now I've seen coaches that have run this and it's a fantastic way to get parents to pay upfront for the entire three six or 12 months but also for a parent it's pretty much a no-brainer because if they pay upfront not only are they going to get a discount but it's going to work out cheaper than them doing month to month and the way I like to do it is that if parents decide to pay upfront okay each month works out a lot cheaper than if they decide to pay me on a month to month basis right and there's a lot of benefits to being able to receive money upfront and that is once they have paid for the entire three six or 12 months upfront you don't have to chase them or worry about them not paying you because they've paid and also you don't have to worry about them not showing up to your training sessions okay because ultimately if they've if they've already paid upfront for that period of time then the chances are they will show up right because they've already paid for it okay so this one is the pay upfront promo and this only works again if you have clients who commit for three six or 12 months this doesn't work if you're running your business on a sporadic basis and you might be training one client once every month right that simply doesn't work okay that could work but you would have to be you would have to be charging a premium for your service if you're only training like your client once per month right and that's something we can discuss on a on another on another video but this one is is fantastic so if you charge three months upfront that is your minimum commitment and the parent pays then ultimately they pay two months they get the third month for free plus the the contract renews straight away after when you get when they get into the third month okay so that way you know parents know right once we get into the third month for the contract the contract renews automatically and I get billed for the next three months okay so that is the pay upfront promo okay so hopefully this has helped if it has and make sure you subscribe to the channel make sure you give the video a like as well and if you want to speak to me about more promos to run with your with your soccer coach in business and you can do that as well there's two ways the first one is the calendar link in the description of this video you can click on it it's a schedule a free 15 to 20 minute call with me or you can send me a direct email with a question to make money coaching sports at gmail.com okay thank you for watching and I'll see you on the next video