 Hey what's up you guys today we're going to be talking about how Shane Dawson just exposed the psychological techniques that marketers use to get you to buy stuff. What is up everybody this is Chris from the Rewired Soul where we talk about the problem but focus on the solution and if you're new to my channel, my channel is all about mental health and what I like to do is pull different topics from the YouTube community to try to teach you how to improve your mental and emotional well-being. So at the end of that stuff make sure you subscribe and ring that notification bell. So yeah I want to send a huge thank you to everybody who joined me for the Shane Dawson conspiracy theory part one viewing party that we had over on my channel. For most of the live stream we had between like 160 to 200 people very cool very very cool I love all of you and like Tristan was in it too so make sure you watch the replay because my beautiful girlfriend Tristan was in there alright but yeah anyways I asked you guys on Twitter what topics what mental health topics you want to be to talk about for you know recaps of this first conspiracy video and a lot of you mentioned the one about the cartoons and you know like depression medications all that stuff and yeah I'm going to do that tomorrow and there's a lot of psychology and also some philosophy that goes along with that but tonight I wanted to focus on the marketing techniques alright so those of you who don't know me a lot of you know me but you don't know me know me you know what I'm saying but anyways my background is in sales and marketing and one of the things is that I've always been fascinated by marketing and sales and everything just because I've been fascinated by psychology right so if any of you watched my video I did about like this guy is crazier than David Dobrik and it was about the psychologist who did like the original like clickbait right he was the first guy to like blend products with celebrities and he was a psychologist who left psychology to go work at an ad agency alright but anyways what Shane Dawson talks about in this it's not really it's not really a conspiracy it's just psychology it's psychological techniques that advertisers use marketers use retailers use okay so he talks about like children you know in the grocery store they put you know sugary things on the lower shelves because they're there for kids but something I mentioned on the live stream is this if you notice in grocery stores as well they put milk and eggs in the back they're always in the back of the store don't believe me check next time and the reason behind this is because those are the most commonly bought items and they want you to have to walk past everything else in order to get there right so that way you're more likely to buy other things alright so a lot of these things that marketers are doing is to get you to buy now this goes way deeper than that way way way deeper than that and I'm glad that Shane brought this up in a video to kind of get your wheels turning alright like here's the thing there are so many psychological techniques that are using you to buy things and it's important to be mindful of those so you spend your money in the right place and you're not doing the wrong things and you know like because a lot of us are chasing that idea or if I can buy this and buy that then I'll be happy right and this goes back to the psychology or not in psychology but the philosophy from Buddhism called the hungry ghost right we as people we as people are like these hungry ghosts we keep trying to get more more more more more more more and we're never fulfilled alright so there's other things that happen and it's actually with the foods that you eat so there's a book that was written by an investigative journalist called sugar salts and fats alright and this dude did research and of the food industry the different food producers the people who make foods they have scientists there that scientists there who designed food to make you crave more of it through sugar salts and fats okay so you know how I talk about your brain and how we're wired to repeat certain actions okay this is something called the habit loop so they will find ways to make food trigger different parts of your neurotransmitters in your brain to make you crave that food even more alright so this is something that happens but when we look at advertising as a whole something that's in that book lost connections congratulations to all the winners who won over on Instagram like one of my favorite parts is when they talk about the advertising industry and one of my favorite quotes from that book is something along the lines of the worst advertisement ever would be one that told you that you're perfect just the way that you are right because why would they do that how are they supposed to buy get you to buy something if you feel great about yourself if there was an advertisement that said you are perfect the way you are everybody loves you you don't need anything right how they're supposed to sell any product so they're always trying to push something make you look better feel better right oh if you buy this you're gonna get that guy you're gonna get that girl or if you get this and your friends are gonna appreciate you and all that right but these are techniques used all over the place and the answer to all these things is mindfulness that's right ladies and gentlemen mindfulness once again checking in with yourself and saying why do I want to buy this thing why do I want that car why do I want this furniture right like I know so many people like right now I know a lot of people are struggling with money but like take a look around your house like pause this video real quick and take a look around your house and see how many things that you bought to impress other people right maybe you got this couch right maybe you got this dining room table or maybe you got you know these fancy you know little statues around your house and they're not for you but you want to impress people when they came over okay so there's something that I actually learned from the philosophy channel wisecrack which is called conspicuous consumption okay and this is a philosophy about how we buy things to impress other people okay I think about that think about why you bought the type of car you have is that a way for you to flex on other people to show people your status because we have creatures that are trying to show social status they actually did some really interesting experiments not even experiments just observing gorillas out in the wild they do the same thing it's pretty crazy how they do the gorillas don't buy cars or anything but whatever but like this stuff's happening all the time and this is why like us youtubers a lot of us kind of laugh when you get upset about like clickbait and things like that because all youtubers are doing it and I was actually cracking up and tweeted out attacking Liam Lush because I respect his game when he said this so also if you've been a fan of the channel for a while you probably notice I did title the video these youtubers are pretending they're dying version 2 or whatever and yet for two reasons a because they are pretending they're dying in a different capacity than our boys over at Extreme Games aren't too because that title performed so well the last time I uploaded it I'd be an idiot not try it again that's all that's right like Leon explain why he titled the video the way he did like that's one of the reasons I title my videos the way I do I know they're gonna get clicks I know that you're gonna check them out and why do I want them to want you to check them out because I want to teach you how to improve your mental and emotional well-being right so be mindful of these things somebody called me out in the Facebook group the other day and said Chris which are next mindfulness thing that's based on youtubers and I'm thinking about showing you a practice that you can use mindfulness when you're browsing through YouTube thumbnails and titles things like that so make sure that you stay tuned now the last thing I want to talk about when it comes to marketing advertising buying things trying to fulfill ourselves with external things is extrinsic values first intrinsic values all right so extrinsic values are people who value themselves based on items right based on things based on things they have and it might not even be items that you purchase but it might be a person right you value yourself based on you know the person that you're with or some people value themselves based on the position they have a job all right and these are more likely to make you depressed as well as anxious why because those are things that are really outside of your control people who have intrinsic values are far happier less symptoms of depression less symptoms of anxiety okay so when you work on finding happiness within without all the other things then you'll start to be happy now there's something called minimalism you might know some people who do it I don't personally do it maybe eventually someday but this actually comes from more like kind of Buddhist philosophy there's actually a channel that my friend Kay from the channel by polar pug introduced me to I forgot the name of it but anyways I had a really cool short documentary about minimalism but it's kind of living in this way of learning how to not need all these fancy things and it actually comes from like you when you see like Buddhist monks who don't have anything it's because the part of their practice is learning how to be satisfied without all the fancy stuff right but anyways I do want to give a shout out to my buddy Carly steel she just made a video that I'm gonna link down below but she just opened up and got really vulnerable and she actually touched on this and part of being a youtuber she has over a million subscribers and like I always tell you like I'm trying to learn from other people who are you know bigger youtubers like what what's making them happy what's making them sad what's you know what's going on right so Carly opened up and she said this and we're sad too we all especially with YouTube I know so many youtubers that feel alone and it's just crazy because we have so many people that love us and we still feel alone and that's because this world is just so superficial and so flooded with with social media what you want to see it like I literally go on Instagram and within five minutes I want to shut it off because I'm like this girl has the perfect body she has the perfect hair she has the perfect face she has the perfect life she's the perfect boyfriend she lives in a nice place she has the perfect car but I don't know what she's going through and nobody does and nobody knows her struggles and it's just really messed up it's so messed up if you really think about it so messed up so yeah I'm super proud of Carly for this like kind of self-awareness that she's getting and Tristan and I were watching and I'm like man I wish I wish some other youtubers made videos like this like getting that self-awareness and realizing this is such a young age because Carly's like a little sister to me she's like 20 years old but she's realizing it but now Carly needs to check in with herself and be accountable for this but anyways like she's working on being a better influencer to her audience and all that and I'm actually going to LA next week to film some collabs with people and Carly is gonna be in LA too so her and I are gonna be doing some collabs as well but anyways go check that out because this is what we need to see we need to look at other people like something I always try to teach you guys is like if things or fame or money or whatever could make you happy we would never we would never have any depressed celebrities you know what I mean I was focusing my camera whatever it keeps like walking in on Shane but we'll let it slide all right but anyways if you liked this video please give it a thumbs up if you're new make sure you subscribe and ring that notification bell because I make a ton of videos and I got some more Shane Dawson videos coming up very soon but anyways thank you so much to all of the people supporting the channel around patreon you're all amazing and if you like some exclusive content become a patron to my clicker topper right there alright thanks again for watching I'll see you next time