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Published on Feb 7, 2007
In January 2007, The Big Picture was tasked with creating a new commercial campaign for Mancini's Sleepworld. The concept was to showcase the people and places of the San Francisco Bay Area while featuring a beautiful woman who can sleep through anything on her new bed from Mancini's. Director George Lang used the latest in High Definition (HD) technology, including the Sony F900/R HD Camera to bring the images to life. This video edited by Abel Machado is a short Behind the Scenes look at the production on location in San Francisco and Marin.