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Published on Sep 9, 2011
Developing an external communications strategy is typically a given. Companies know that how you communicate with the public can impact reputation and profits. But internal communication plans are often not considered until there's a reason to consider them, such as when a major crisis happens, there's a substantial organizational change or downsizing occurs. In these situations, after things go back to normal around the office, internal communications tend to also go back to "normal," which in many cases means an unorganized and inconsistent dissemination of information. To learn more, visit www.brandextract.com.