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Uploaded on Nov 23, 2010
Africa today contributes barely 1.5% to world trade, but its future is brighter than that number might suggest. The continent has a growing middle class, institutions that are investing heavily in infrastructure, and in another decade, it will emerge as a market of 1 billion consumers. Elkanah Odembo, Kenya's Ambassador to the U.S., visited Wharton recently and spoke with Knowledge@Wharton about the potential rewards and risks of investing in Africa