 When we are creating content when we're writing an article or even a book or we're making a video or we're making a podcast There are two basic paths one path that I should say two mindsets one path or mindset is Spend a lot of time and effort doing something Make it perfect and then put it out there and then gosh we spend all this time and effort We're expecting that people are gonna love it because otherwise we wouldn't we wouldn't have spent all that time and effort We are have an expect the more we invest in something the more expectation We tend to have on what the results are going to be okay, so that's one path and some people can do that path skillfully and successfully and That's great. They should keep doing it. I am more of the second path and the second path. I call iterate quickly and upward Publish often Okay, so what I mean by this is instead of for example spending An entire month scripting the perfect video You know recording it 25 times and then editing it Perfectly and then putting it out there and gosh I hope this goes viral on YouTube and Facebook or whatnot what I do is instead of do making one perfect video a month I make 20 videos short videos a month as you probably know if you've been watching these I make a video Monday through Friday I do it on my Dog walk. There's my dog buddy there. I do my dog walk. So it's really easy for me. I'm out here anyway I've got my I've got my phone which has a nice video camera built into it I've got some ideas that either I think are amazing or they're obvious to me And I think they are helpful for others So I just say say a few things and then I put it out there and here's the Amazing thing I found Some ideas I think are amazing. They were big aha moments for me. They Really helped me make a big change in my life. I make it on these videos. I put it out there and Only a few people like it. Yeah, people generally don't find it put don't find it that amazing Okay, and then there are other videos where I think are kind of obvious the ideas that are obvious to me I think it might be helpful. I don't know I put it out there and it gets dozens of likes Far more than the other videos that I thought were going to be amazing. Okay, so here's the key You have a different context of life Than many of your audience members and so just because something is an aha moment for you Something is amazing knowledge for you. It came to you and it within the context of your life It was amazing. It might not be amazing to most of the people that you reach it because they don't have the same Exact same context of life might have a similar content not the exactly the same So I really encourage you if you okay, let me one more thing. I'll say is The the path of iterating quickly and upward helps us to manage our disappointment or rather to say manage our Expectations because I make these things so easily. So what I do is I'm out here on the walk I'm out here. Anyway, I make a quick video and then later on the day I'll take 15 minutes to quickly write write out what I said and then I'll post it the next day And I'll see what happens if lots of people like it What I'll then do is I'll make a note to post that video again a month later Or even just the text portion of the video a month later And when I do that a month later, I'll edit I'll edit my text portion so that it's even more thoughtful Even more clear and eventually it can become a blog post. So I iterate upward and quickly I just keep I just keep Turning out publishing content see if people initially like it that they do I'll edit it I'll spend more energy and effort Once I've seen initially people like it. Does that make sense? So that way I manage my expectations I don't get disappointed often because I knew that no big deal. If only nobody likes this video No big deal. It's I spent what maybe 15 20 minutes with the whole Well, I said maybe 20 or 30 minutes total with the whole process But I enjoyed it because when I'm making video I know that I'm learning a lot too by just writing out by saying the ideas and then clarifying it through writing I'm learning a lot myself. So I encourage you to try iterating quickly and upward and see how that Helps you with your content creation. So until the next video. I wish you well