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Published on Jun 8, 2012
What are the similarities between the song and shower gel? Both of these things help us to shift the mood. Therefore, to advertise NIVEA gels, we have created the world's first online video karaoke, where the user sings along with the real stars. Each of the four music videos filmed by us corresponds to the mood of one of the gels from NIVEA Times collection.
To make an online karaoke fun for users, we invited them to sing a duet with the stars. Members of Tomato Jaws band became main characters of four musical stories. Each story corresponds to the mood of one of the shower gels from NIVEA Times collection. For experienced singers and people without a hearing, we wrote the melody and lyrics of varying complexity. http://vimeo.com/channels/vdushe