 Good evening and namaskar. My apologies for not being able to come on to this program live. I'm in the middle of moving from London to back to India. First of all, Mr. Anurag Bhattra and Navalahuja and all others congratulations for building up a fantastic organization of this century. I can't believe that it's already 21 years since the formation of exchange for media. And I'm truly honored that the jury has awarded this lifetime achievement award to me. I would say that this award while it makes me proud it truly belongs to an institution called Titan and its people. Although created in the late 80s in India by the Tata Group, it is a company with people who are progressive, liberal and very, very smart. So to me the customer centricity of an institution called Titan is what truly made the company what it is today. That company has believed in growing its own brands, believed in customers and believed in people. And it all started with a culture set by its founder, Xerxes Desai and I know for sure that my successor Venkat carries on in that tradition wonderfully well. Once again, thank you all of you for the award and if I have to leave a single message for those who are in this profession, the first thing is that that you are in a profession and in a country which has a fantastically bright future because as all of us know that India is a consumption market with 1.4 billion consumers. But with digital, online and that entire change that has happened in the world of marketing remember one thing, consumers are people and people are human beings and that fundamental thought, irrespective of what technology can do for you, we have to think about what technology can do for people. All the very best and thank you once again. Namaskar.