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Published on Feb 14, 2014
Goodman School of Business professor Narongsak Thongpapanl started of the 2014 CCOVI Lecture Series with a presentation titled "unveiling the influence of consumer wine appreciation dimension on purchasing behaviour" on Feb. 3, 2014. Thongpapanl is a CCOVI Fellow and is chair of the Marketing International Business and Strategy department at Brock University's Goodman School of Business.