 The next thing you can do to beat your competition, stand out from everybody else is to use UGC, that's user generated content. So typically this will be an actor or for fiverr who will unbox your product and talk about it. And the other thing is original content. This is essentially content that you pay for somebody to create for you or you create it yourself. If you have original content that they've never seen before, I'm better yet, you've got a real person talking to them through a camera. You're much more likely to capture their attention, sell them on the product for them to then go on and make that purchase.