 Good morning everyone welcome to the last Monday of the summer today is Monday August 30th And it is the last Monday of the summer next Monday we will be into September kids going back to school many of us returning to our workplaces and Starting a new exciting season. I love the fall season. It is about new beginnings So my friend if you're into the bit of a slump this week and I have a story to share with you if you're in a bit Of a slump just give it another week next week is going to have a different energy about it So stick it out my friend And here's the slump that I wanted to mention to you this week So I received an email this morning from an industry friend It wasn't a long email, but let me read it to you. It says Leanne I'm on LinkedIn three times a week for over a year, but I have not found any clients what so ever That completely breaks my heart It completely breaks my heart because I can hear and feel the frustration Desperation maybe even a little bit of anger for time wasted on the LinkedIn platform So so how do you help a friend like this who's going through this struggle and So my friend what I can share with you is LinkedIn along with a lot of our other marketing efforts It is a long game. It's not something that's going to return results In a in a quick manner It's not going to be you post one thing and boom the next day you have a bucket load of clients And your frustration is not unique I have heard this from other individuals who do post one post and expect this massive turn of events Now you my friend are different because you do post on a regular basis and you're providing value on LinkedIn and for that I applaud you and I'm so Proud of your efforts to be consistent So here are a few questions that I'd like to challenge you with as well as anyone else who's feeling this frustration and Please remember these questions and challenges are things I can turn on myself as well So number one do a very very quick scan of your LinkedIn profile Now there are a number of different ways that you can create a profile obviously But one of the things you want to make sure happens in your profile is that you're peeking someone's curiosity and you're creating a Curious nature for the reader to read on more into your profile So there's some visual elements at the top of your profile There's a headline that you can play with to create that curiosity and answer the pain point of your target audience So that's one thing you can do the second thing you can do and this is going to the content Like I said my client or sorry my friend has acted has been posting content, which is so awesome But now we need to look at that balance of content How much of that content is? Providing selfless value to our target audience and how much of it is about our products and offers You know, I think we've seen people on LinkedIn who have skews in both directions where there's all this content over here But really no clear direction about what it is that they do To make a living and to help their clients and then there's the opposite where we've had individuals that it's all about the Cell cell cell and that can create a little bit of friction there So take a look at your content Typically it's about five posts of valuable content to every one post about your offer and products And then the third example I'd like to to ask your third question I'd like to ask is about how often you're engaging with your target audience one-on-one Through their content. This is a super powerful strategy And it's one we're going to talk about a little bit more on an upcoming webinar that I have in a couple of weeks so if you're interested in Connecting on my upcoming masterclass and learning a few other LinkedIn strategy secrets The link to that is at leanncholderwood.com forward slash masterclass And we're going to talk about these strategies We're going to talk about ways of diving a bit deeper under the surface level of LinkedIn To to really cultivate those relationships that can put someone on the path to purchase Towards our product and I will wrap up with A note about the path to purchase LinkedIn along with many other platforms LinkedIn Has a large number of what I call passive observers and these are people who Jump on the platform and are reading through the home feed. They're reading your content on the home feed But they may not like it. They may not comment on it. They may not share it They're passively consuming the LinkedIn content These are the people that after months maybe even years all of a sudden will send you a direct message or an email and say Hey, I've been watching you for a long time. I love what you're doing. I Finally have it in my budget. I finally have it in my timeline I finally have it that I need your services and would like to work with you. Can we have a conversation? that is the magic of LinkedIn and For those of you who are not experiencing that magic right now and my friend. I'm in that boat The magic is there. There is a boatload of passive observers who are watching what you're doing They're soaking it all in and when it comes time for them to be able to make business decisions You are going to be top of mind. So I want you to remember that that your efforts are not in vain and that The fruits of your labor are coming to fruition I Want to leave you obviously with my resources of the week. I left you with one already That is the upcoming webinar three linked in strategy secrets Let's try that one again three linked in strategy secrets that will elevate your personal brand You can sign up at Leanne Calderwood comm forward slash master class The second one the challenge of the week the challenge for you this week is to look at your profile and Find the one thing on your profile just one section. We're not talking about a massive overhaul We're talking about a 15 minute block on your Wednesday afternoon to change one thing on your LinkedIn profile That will create more curiosity in your target audience. There's your challenge of the week the other resource of the week It's not a book. It is a podcast. It is focus on this I don't know if you can see that focus on this from the Michael Hyatt company Their podcast their byline is start loving Mondays, and I actually do love Mondays I always start my Monday with focus on this and it is about focus It is about productivity. It is industry agnostic So no matter what you do in whatever industry you should find some value in focus on this They're hilarious. The hosts of the podcast are Quite funny. So I quite enjoy focus on this. That is my resource for the week So i'm going to wrap up today by saying hey guys stay the course with LinkedIn I'm right there with you. I am not jumping ship I believe firmly in LinkedIn being the preferred inbound marketing tool for our hospitality industry The fall is coming We're coming out of covet, right? There's a lot of things impacting our businesses right now Not just LinkedIn people are not on their social media much during the summer Especially not LinkedIn because it is the summer and it's the time to take that professional Break so stay the course those passive observers. They're going to come around just be patient for it Thanks for watching today's Monday motivation. My friends have a stellar week And I hope to see you on my master class in a couple weeks. Bye for now