 I'm shifting to you with the social what is you explain what going dark is like those platforms to email the text the direct mail which is just crazy the direct mail but what is your plan to implement it and I would love yet especially if you can walk through some of those examples of you showing it earlier so people can kind of all right of what that looks like practically all right I'll walk through it one more time okay so first of all like again you just want to use it's all leverage right so it's like you want to use the weight of these big giants their advantage so you can use public platforms to build your private your private platform so one of the things I've been testing so super phone if you guys don't know I'm not gonna pay for this but super phone.io is where you can go there's there's more than one text platform there's one called community now which I haven't tried but there are some things I'm unsure of about it that I don't necessarily like as much as super phone but can you touch on that really quickly yeah yeah one of my Ryan Leslie Stan but that's aside the point to community like one thing I've noticed is that they are focusing really heavily on big influencers grabbing big influencers to promote the brand and I think that it's watering down the message because everyone knows that did he's not really texting with you and super phone is designed its position as one is a one of like a one on one connection the way to position it is this is my actual phone so I think it's more helpful to people who aren't mega celebrities to there's a tech issue which I realized which super phone when you get into the systems you start sending out messages you realize that they make you put a personalized F name tag in all the messages meaning you have to have like hey Sean this is Daniel here's today's message or whatever you have to put a tag in there and I asked them why they did that because there are sometimes when I want to send messages why I don't want to have the first name in there and they said that one thing they found was that if you take out the first name and you only have the text and it's not personalized that means that when you send out a blast every text is the same and a lot of carriers block that it's spam because you know if you have 10,000 phone numbers and you send out 10,000 of the same hey what's up concert then I blah blah blah a lot of text carriers see that as 10,000 of the same message they're going to block back to that spam and I just that was just one example of I've seen a lot of the thought that's going to put into some of their features and like how they do things I'm like you guys aren't just making a product to make a product you actually put a lot of thought into the user experience around this and I appreciate that you know actually there's a solid team but in terms of like examples so the first thing is I'm testing all this stuff so I'm in the testing phases you know take what you want and see how it works for you the first thing I'm doing and I'll share my screen with you here is I'm running ads to my phone number which is like kind of again it's a little bit like antithetical because you're like wait a minute you're using the platform that you're bashing to get people to the private platform again I'm not bashing it I just want to know how I can utilize it to my best advantage here's an example of an ad I'm screen sharing on this this is an ad I'm running I'm tired of social let's have a real conversation texting me on myself as advice the advice is my little is my little slogan like it's like I'm daddy and then it's advice and advice and my number you know and it's subtle branding because it's like my little hashtag there and then I'm wearing my shirt and it's kind of distorted so it's a little bit of tension grabbing makes me look very light though I'm a little bit darker than that in real life and then there's my number and so I'm testing this now and I'm running this only to my warm audience and people who are on my email list and people who are on who are engaging with my social platform so it's just it's a kind of a closed circle because what I'm doing here is I'm not trying to bring awareness of me I'm just trying to convert existing fans who are already in my orbit because I figure like if you don't know me why would you text me so you don't need to know you this doesn't need to go any wider to my existing audience so this is one thing that I'm using which you know I'll see the results in this we'll see as it goes like what the results are on this another thing I'm doing is as I like it's in my bedroom now but I have hoodies in sweatshirts that printed out just for my own personal use well when I do talks now it's just a giant phone number you know and it's like text for his advice it's just my giant phone number so now when I get on video of me doing talks on in public for talks it's just very I know it's a little corny you know but like I don't care like it works does it work like even a few years ago the baby was going around in a diaper so true but I care you know you know so I'm going around with my phone number and obviously I'm putting my phone number on every single piece of content I actually might even change the main headline of my website to just be my phone number so I'm just like being as obvious and almost obnoxious as I can with that just because people who already like me will do it people who don't care don't care so the matter so that and then if you want I can walk you through how I use this in a real use case yeah do it okay it's gonna be super useful super useful so imagine you are you know I mean you can be an artist or you can be you can be a consultant or a coach or an entrepreneur who's doing service-based stuff I mean this is widely applicable like you can look you can think about this and don't think about my specific use case think about how you can use it but I have a I have an existing text message list so just a background on how I got that I've been I've been in this game for you know many years now and I was like smart and or fortunate enough to like have enough foresight to say maybe this data will be useful one day so I've been collecting phone numbers for years even though so like I already had the seeds of a Sith Lord I was going dark early I knew that I was gonna need this info but I'd never really used it you know so I've been collecting phone number since 2000 honestly 2014 so that'll give you some context how long this takes and I've been collecting them because I was doing what I was doing webinars every week I would use text message for reminders just like one off reminders I for a while I had there was another service called call loop which I don't use anymore and I wouldn't recommend but I was using them for text messaging this is like maybe five years ago so like I knew there was potential there but I didn't I wasn't fully on board but I do have the numbers deep in my database and like again it just shows you how useful data is like it's all about the data you know a quick little aside here when when Dollar Shave Club sold to Gillette for a billion dollars they weren't selling the razors they were selling the customer list okay because Gillette did the math and they said it will cost us more than a billion to get all these customers who are on subscription recurring revenue we might as well pay you guys a bill and we'll just take the customer list they're paying for data you know everything is data when you sell a company you're selling the data of that company especially if it's a recurring business anyway data is very useful so I have this data from years of like writing blog posts online and doing social media content and running ads so that's what I say I spent a lot of time and money to collect this stuff and you will too because this is a long-term play for you artists out there you entrepreneur whatever this is the long-term play so I have about 12,000 phone numbers 11 and a half thousand and I you know I brought him back from the dead recently in fact I only started texting these people the week of Christmas you know just to see if it would work of this like let me import this and see if it works and I sent out my first like happy holidays text and people a lot of people were like you know fuck you like unsubscribe you know get me off of this thing a lot well I mean you know from a list of 12,000 you know even if it's like 200 people that's a small percentage but it's a lot of fuck use but check this out on a list of 12,000 I only got one dick pic which I thought was amazing you know in terms of ratio ratio like you think it would be more right sick sick people so but but then what I learned was some of these people but here's my assumption my guess was that this data was okay people don't change their phone numbers nearly as often as they change their other things I still have my phone number from when I was in high school so I knew a lot of these numbers would still be good and and although I did get some people who like fuck you take me off this list I got a ton of people who are like oh my God Daniel I can't believe you're texting me this is amazing wow I've been following your work for how many years because my assumption was if you've been following my social on my email list and you still like my stuff if you got a text from me you wouldn't mind it like that would be okay you know if I got a text from my favorite author who's a New York Times best-selling author who you watch been following him all this bullshit you'd be like that's pretty cool and then if he actually text you back your mind will be blown you know so I did it and it worked and so like okay this is gonna work so the next like you know in a week and a half later like once the holidays hit no no this was like this was this was like this was like dissent like the last week in December I just said I'm gonna test this out and I said I'll text 11,000 people I'm like hey I'm thinking of doing a live meetup in LA on you know on January 4th which is this last weekend as of this recording so I gave them less than a week to decide usually people like when I've done a lot of live events usually people need like some some lead time just to like get the schedules I just want to do what happened so set out this this text and from the 11,000 people I got a hundred people to say yes I'm interested in learning more about that now the conversion around that isn't like super high but the same time it's the first time I've ever done this they're still learning that I'm texting them like there's some warming up to do I was a hundred people is still a lot and I know this because like I have a 44,000 person email list and it would be harder to get 11 or it would be harder to get a hundred responses of a yes from the email list probably that would be from the text just because I know open rates I know like just or even on social media like I have over 200,000 just on Instagram and I could do that shout on Instagram and I wouldn't get a hundred responses that say yes probably just because you just don't it just doesn't work as much as you think it does I can put it up on a story and I can have a thousand people see that I'm not gonna get a hundred responses so like to get that from my text message this other like it's pretty solid and and a lot of people probably didn't respond just if they weren't in LA so why would they respond to that I was gonna ask you did you target based on location well the thing is because this is old data like when you when you get people in Super Bowl for the first time it makes the put their location down but if you if I'm just importing data all I have is their name their phone number and their email address so I don't have all that data and I'm still enriching the data you know I'm still enriching it so I don't even have great targeting right now I'm still getting there but so this is the clear what is enriching the data me well you're a tech guy you know it's like enriching the data is like adding additional information adding additional fields of info to the data you already have and getting more complete data you know so if you only have an email a phone number and a name I want to get your location your birth date and your sex and all that stuff so I can geotag you and and so what's been happening is when people text me back and I realized I don't have all the information I'll say I have a little hot key on Super Bowl that says hey I got your info from my old email list thanks so much you know would you mind filling this out so I can keep in touch so I have your complete info and then they fill it out and I get their enriched data where I get like their location and then that way when I come to their city I can say I'm people are in New York and I can do my New York tag but I didn't have this when I was making that meeting and that's gonna take me all year to get that info like I'm not just gonna take me all year to get that info and I'm committed to that but so I got a hundred responses you know give or take and and then of that I said I email I texted them back and I said great here that here's the info and I sent them a little form and it was $50 and I got it was $50 the meetup it was less than a week and I got 30 people to sign up and I actually honestly miss some people who are interested so I probably had more if I would it was a lot to filter through but I got 30 people to sign up was 50 bucks so it's 1500 bucks on the front end not bad text message from text message you know not bad on the front end but keep in mind I have bigger channels than this on the top and I have social media which is like well over I don't know three or 400k combined and then I have an email list which is like tens of thousands of people this is my smallest channel with one text message so think about the levels of magnitude there so you know purchases on the front end 1500 bucks so there's a small amount of profit there because I pay for the space so anyway I get 30 people into the room this is last weekend you can go on my YouTube channel you can see the recap of this event and basically what I did was I did a three hour meet and greet seminar and a Q&A should have been five hours should have been longer honestly but it was three hours and then what I did was I sent out a feedback survey I'm gonna show you guys this feedback survey because it's so just slick daddy I mean if you're a marketer you know slick daddy and I was trying to tell my wife about this she's like I just don't care I mean she cares but you know it's like matter deciding for her it's a different kind of care you know here's the type form but I was thinking like whenever you have a funnel you want to be able to follow up with people or whatever you have whenever you're making a sale on the front end I've learned this from a lot of events you want to be able to have something to offer on the back end because I mean it's just how business is just how it should run like you have an offer otherwise you're just wasting all that attention in the room like you just you know it's like they're in there in person if they're there they're close fans who like you why wouldn't you have something for them you know so what I did was I sent in this feedback survey the feedback survey is very non-invasive because it does two things one it gets their feedback which they want to give their feedback and it gives them a chance to give me ideas for making the next events better and two it allows me to slip in a sale without sending them to a sales page because people are automatically like sales pages I mean they're fine they work but if they know they're going to a sales page they categorize as this is a sales page I'm looking at and there's a bit of a barrier there so what I did was as you're seeing on the screen I have a survey it says hey thanks so much for attending it was honor to meet you it takes a moment for the feedback so I go through the full name and their information by the way I already have all this info the reason I ask for it again it's just because you know from doing this for many years I know sometimes you don't have complete information and you want to be able to like let's say I need to export this list I just want to have all the info I don't want to have to go cross-reference my database or be like yeah I just I've just done it too many times I'm just like give me info again you know I just you know I'm tired man okay cuz now you can say I want to well whatever I would just want to do something specifically with the people who gave me feedback right right these are these people I have all the info but do I want to go through Superphone and convert again no I don't know so how would you rate the overall experience on a scale of one to ten by the way I'm starting off with low investment questions just to get them to start answering the survey that's some psychology there they're easy to answer you know what would you how much would you how likely would you be to come back to another event low investment now this is kind of like I mean it's a medium investment would your number one takeaway inside our breakthrough won't be an event how can we improve the event next time what questions you still have that you did not get to ask that at the event so these are allowing me to like tweak the events that I do in the future to just make them better tweak the messaging and then here's the cool thing so I'm considering doing some mini coaching packages to 10 people from the event so what does that first of all say considering meaning it's not really a sale I'm just thinking about doing this are you interested to 10 there's a little bit scarcity around that so it's like oh there's only 10 and then I thought about like having a whole sales phase and shit and I have all the coffee I can give but I don't I just didn't want to do a sales page I'm just like I want to do it you know so I just put this down for here you're gonna get an hour of my time to go deep on your challenges and will develop a strategic plan for your business I'll also give you access to my entire profit paradigm business curriculum which is just my the digital component of my coaching program and I'll check up on you to make sure you stay on track by the way that checkups gonna be an automated checkup from Superphone which they can hit me back on so investment is 350 would you like one of the 10 spots and so they can click no and they'll just be taken to a page that says you know they'll submit and they'll say thanks have a nice day thank you for your feedback but if they click yes it takes them right here to a payment page they put in their info then it's hip hooked up with Zapier, Zapier hooks up to Gmail, Gmail shoots them out a message that says thanks here's where you can book that's hooked up to my calendar and they schedule on the call so what happens is all I do is send them out a feedback survey they go through this thing I get feedback and sales with no additional effort and I opened up my phone the next day and I already saw bookings on my calendar and money on my stripe I was like excellent this is great you know and all this was and I didn't make any public office is all internal so the only people who bought other people who chose to go down that that lane with me you know and I wanna know how many text messages at this point I mean you know to my whole list it was I did one text message to my whole list one to your whole list once my whole list I did and then I did one follow-up to the hundred no I did two follow-ups to the hundred okay and then one follow-up with the survey so four text messages and this generated we got from the first send of this we got five bookings which five times 350 is you know like 1750 I think something like that so that's on top of the 1500 we already made so that's three plus grand and then I'll send this out again because it's all I'm doing the same can I get your feedback which is much less aggressive than saying can I get you to buy so I'll send this out again it's ahead and get your feedback guys but really what I'm doing is I make sure they see the author and so my goal with these is to low-key like I can get just 30 people to the event each time which I know we'll get better and better as I do more of these but if I can get just 30 people and make five grand off each event I'll do two of those a month I'll make an extra 10 grand that's extra 120k a year from just like from like no there's like no no imprint of that like no one sees it on social I'm not emailing it out it's just a couple text messages and it adds extra 120k to my bottom line all I'm doing is like simple automations and a little bit of texting love it no imprint on social you know it's hard to imagine but that's how things used to go down anyway right exactly that's that's how and that just goes to show you now and now I could go on social and I could try to you know build these spots with you know and I've done that for years I've done that and I could do I could do it that way but it just it doesn't work as well for me because I like to be targeted now what was the open rate when you sent it to that place and that's what this dark social out the open rate on what so you said that one text right what was the open rate on that one message that first message to the to everybody it's hard to say because they don't have statistics on open rates but I mean presumably you know text message open rates are very high you know if it's a good list it's gonna be as high as 98% who knows you know but I can tell you I can tell you on other things like I guess if it's a sign up I can tell you that I've had like I'll have as high as like on a whole list send a 5% quick through it which doesn't sound like a lot but like if I send a text message out to 11,000 people and I get 700 to 900 clicks that's a lot it might not sound like a lot but it's a lot because I know emails that and they're not like that you know I mean if you know the influencer game if you talk about Instagram stories oh people are so you know hyped up about swipe ups bro I've been on that game the swipe up click the rate is low dude it's so low you know because people are just it's being fed to them and they don't they don't they're not programs that but click the rates on texts are really really good on my targeted stuff rather only send it out to 100 people I would get like 90% quick through rate and again it's all about targeting so it's like can you get fine enough where only the right meet people get the right message and if you can figure that out that's for me that's gonna be extra I mean if I can tweak this this would be an extra 120 to quarter million dollars a year just for me like doing these little 30 person events around the country you know like love it why couldn't you do this with music why could you offer a VIP package why couldn't you offer them a meet and greet why couldn't you offer them you know shit I mean some people would do collabs like I mean there's so much of you could follow could be endless it's so many different direction