 as creatives we get so caught up trying to create. Well, people are gonna laugh and if I can make them laugh they're gonna love me so I'm gonna wear a wig or I'm gonna start doing funny skits or I'm gonna start acting crazy or I'm gonna start doing all these things that are against who I really am because I feel that attention equals retention and you may pass by and look at a crash but when was the last time you saw a crash that you loved so much you had to stop and stare at it? Park, come back, let me go get in traffic again and keep coming back and look at it, never. You'll see the accident, look at it man, that's messed up and keep it pushing.