 So so we're here just after the keynotes here and who are you I'm Rashmi Rao I'm the general chair for display weight 2019 so general chair. What does that mean? Do you take care of everything? General chair is usually responsible for putting the entire display week conference together Not just the symposium the keynote speakers the market focus business focus Investors conference pretty much the entire conference So it's been a while to take care of this like several months of preparations? It's been about a year's worth of work That's when we typically kick off the next display week at display week So it's been about a year's worth of work, but I think it's all coming together Fabulously, we've had a 10-year high of pretty much participation in every single It's subconference that we plan in display week So we have a 20% increase in the number of Attendees so far right maybe they will be more they can just register in the spot They can absolutely register on the spot. They can come in to they can walk in we have two more days of Outstanding events and a world-class exhibition. So they can come in and walk in and be a part of this. So there was a Samsung Google and BOE. What do you think about the keynotes? The keynotes were outstanding Standing they set the stage of what we could expect Two to five years from now in the space of displays as well as the direction displays are going Definitely foldable rollable displays is a key trend We already know that there has been tremendous interest up to nearly 10 years in Two phone launches from Samsung the foldable phone as well as Huawei Google had an excellent Encore to their Google I O last week announcing their smart display in-house speaker with the nest hub Which Rick or Stella spoke about today and BOE Demonstrated the impact China is going to have on the future of display manufacturing. Do we claim number one? They're suppose in number one in quantities or something. So BOE is definitely the BOE's CEO for BOE group Claimed their number one in the manufacturing capacity that they have built over the last several years as well as the investments that they are making In the future in terms of display R&D and it was very interesting at the Samsung keynote He was talking about how the theory or relativity everything is related to displays It was very interesting how the Samsung keynote speaker brought in These pivotal points in technology development and tied it into the display revolution we're seeing So he spoke about how theory of relativity as well as theory of evolution came into The evolution of displays itself. It was fascinating Processors are pretty awesome and everything but they're hidden displays. Everybody sees them So you like you working in the industry that's Visible to every human being It's a cool thing to work in right absolutely So one of the one of the best parts of being in the display industry is it is about human experience And everybody perceives the same displays in very different ways And so there is not a one size fits all even as display engineers. We build and we spec it It's an experience. It's not just about technology And that's the most fascinating part about working in the display industry That people touch and feel versus a silicon a silicon on chip or memory chip or something else Which is more in the background And uh, uh, SID is a lot of volunteers, right? You also want a full-time SID. I am a volunteer. Yeah, so what do you also do? I can I can talk about it. Yeah So I am uh, you know, SID is an is an institution that runs on volunteers and Thousands of volunteers globally across the world. I am one such volunteer on my day job I actually had a group at Samsung Harman now on their automotive division Harman Developing advanced technology as well as the early customer engagement. That's a lot of to do with what's in the cars, right? Absolutely. Yeah. Yeah, so What I've been working on over the past several years is Harman Samsung is on the next generation the next frontier, which is Autonomous and semi-autonomous cars and how displays have such a huge part to play in not just developing the trust Of human beings to trust these robot cars that are going to be driving us around But also enjoy the experience of being inside of a car So I love uber lift and everything when can I order a self-driving? Because uh, is it going to work right? It's pretty sure. I mean you would have the data, right? You would know that it's for sure. It's not just marketing. It's happening. No, no Definitely. Yeah, so, uh, I think 25 2025 will be a pivotal year for Semi-autonomous with a lot more advanced features There are a lot of levels of autonomy that people talk about today We already have with Tesla and others level two what we are looking at is level three level four Which is even more advanced safety features and then level five Is a little bit beyond 2025 where it's full autonomy The car just drives itself. I thought Elon Musk said next year Not quite not yet. I'm not no comments. Okay. Cool. And so the exhibition is going to be awesome I'm really looking forward to it. It's opening in the very soon. Yes less than half an hour Yeah, and it's going to be even more awesome than last year. Yes, we have the maximum number of space Yeah, so the exhibition this year is again a record high in terms of square footage and the number of exhibitors Also given all of the fascinating things that are happening with AR 5g augmented reality 5g As well as foldable and flexible rollable displays this year Has poised is poised to be one of the best exhibitions we have seen in a long time It's like it must be delightful for display Industry people to walk around the halls here. It's just it's like the the best Exhibition you can think of this industry, right? Yeah, absolutely So the display week exhibition is literally what crores of engineers wait for To to attend every year. I'm sure they dream about it I'm sure they dream about it. It's it's almost like as if they're dreaming about it And it's like their kids walking in the candy store Fascinating because we have iZone which is you know really really early stage Next-gen next 10 years technology. We have all the exhibitors that are showing their product It's it's just really an exciting and delightful place to be in and my experience my understanding I'm just a blogger, right? Is that sometimes I see amazing things But they need billions of dollars to make it happen But the guys who have maybe the billions potentially access to that they are here in the show And they might make decisions or they might you know start to discuss about okay, how much okay? We need to do this and that and they cause the cost Hundreds of millions or the billions or then new things happen, right? Yeah, yeah So one of the things we've started sometime back is Before even before iZone is this investors conference Which is where people that are looking to invest in this place base Can come in and we match up the investors with the innovators and iZone is Is just a next step where they can actually bring their prototypes and it's completely free for the iZone You just have to submit an application and it's completely free you get floor space in the best display conference and access And visibility to the investors that can actually make the decisions to invest Dollars serious dollars into technology the whole industry is going to check you out and check what you're doing And you're seeing your real demos real things and then at the same time there's also a bunch of other sessions going on How can people have time to for everything? So what kind of sessions are happening the the the most challenging part typically the display week is There's so many parallel sessions that are happening. You really have to plan around being here and being Planning on what you want to do. There is the symposium technical sessions, which is very deep technical Innovations there is the exhibition the iZone We also have the business conference, which is more the business of displays and also a couple of years We've started the market focus which focuses very very specifically on the emerging tech So this year we have automotive and foldable and rollable So there's a lot to do so you really need to plan your time at display week So what can people learn about micro leds at this show because it's one of the things too, right special topics Yeah, so one of the special topics this year is micro leds, which is one of the hardest topics in of research and investments in the display industry right now And this is the place to be we have the experts that have come in from across the globe Educating on micro leds, but also demonstrating their products and the thing about sid display week is always in the usa So it's kind of like the usa thing, right? No, not really. I mean every people coming from all over the world, but it happens here Yeah, yeah So display week gives gives an opportunity for people all over the world to actually come and for the last Several years we have been focused in the silicon valley Hard of hard of silicon valley and you you can come from across the globe We have about 47 countries people from 47 countries that have come in To participate in display week in the heart of silicon valley So it's about maybe 10,000 people around and they're all the top industry insiders of the display industry Yeah, so we have Display week brings together About 10,000 people typically with the top minds and the investors and also the movers and shakers of the display industry Cool. All right. We're really looking forward to check it all out. Thank you. Thank you