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Michael Lazerow: The People are the Message

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Published on Mar 5, 2012

It has been almost 50 years since Marshall McLuhan famously declared, "The medium is the message." However, in the social media era, it is the people that are the message, because people are the medium.

Today, brands and agencies must focus on creating content and experiences that, at a basic level, build connections between people, versus focusing on strategies for individual social platforms. In this talk, Buddy Media founder and CEO Michael Lazerow discusses how companies can grow shareholder value by realizing that "the people are the message."

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